Little love for ABC’s new drama ‘Mistresses’
Show bows to a 1.2 in18-49s, losing 29 percent of lead-in
June 4, 2013
It doesn’t appear that audiences will be wedded to “Mistresses.”
ABC’s new drama about cheating spouses debuted to hum-drum numbers last night.
“Mistresses” averaged a 1.2 adults 18-49 rating, according to Nielsen overnights, tied for second in the 10 p.m. timeslot with Univision’s “Que Bonito Amor.”
The show lost 29 percent of its lead-in from “The Bachelorette,” which averaged a 1.7 from 8 to 10 p.m., off 11 percent from last week’s season premiere.
“Mistresses” fared a little better than a number of other new shows debuting this summer. From “Save Me” to “Goodwin Games” to “American Baking Competition,” all have struggled.
NBC won the night with the combination of “The Voice,” the night’s highest-rated show with a 3.1 from 8 to 10 p.m., and “Revolution,” which drew a 2.0 for its season finale at 10 p.m.
That tied for the new drama’s best rating since April 8, up 5 percent from last week.
NBC was first for the night among 18-49s with a 2.8 average overnight rating and an 8 share. ABC was second at 1.5/4, Univision third at 1.4/4, CBS fourth at 0.9/3, Fox and Telemundo tied for fifth at 0.7/2, and CW seventh at 0.2/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 3.0 for “Voice,” followed by ABC with a 1.7 for “Bachelorette.” Univision was third with a 1.4 for “Porque el Amor Manda,” CBS fourth with a 0.8 for repeats of “How I Met Your Mother” and “Rules of Engagement,” Fox fifth with a 0.7 for a “Raising Hope” rerun (0.8) and a new “Goodwin” (0.6), Telemundo sixth with a 0.5 for “Pasion Prohibida” and CW seventh with a 0.2 for “Oh Sit!”
NBC increased its lead at 9 p.m. with a 3.3 for more “Voice,” followed again by ABC with a 1.7 for another hour of “Bachelorette.” Univision was third with a 1.7 for “Amores Verdaderos,” CBS fourth with a 1.0 for repeats of “2 Broke Girls” and “Mike & Molly,” Telemundo fifth with a 0.7 for “La Patrona,” Fox sixth with a 0.6 for a repeats of “New Girl” (0.6) and “Anger Management” (0.7), and CW seventh with a 0.1 for a repeat of “The Carrie Diaries.”
At 10 p.m. NBC was first with a 2.0 for “Revolution,” with ABC and Univision tied for second at 1.2, ABC for “Mistresses” and Univision for “Bonito.” CBS and Telemundo tied for fourth at 1.0, CBS for a repeat of “Hawaii Five-0” and Telemundo for “El Señor de los Cielos.”
NBC was also first for the night among households with a 6.0 average overnight rating and a 10 share, with ABC at 3.6/6, CBS at 3.0/6, Fox at 1.1/2 and CW at 0.4/1. Household numbers for Univision and Telemundo were not immediately available.
Drama lineup leads ABC to first on Thursday
Media buyers’ picks: What’s hot (and not) in digital radio
Best of the week: Trump Trump Trump Trump
After months, that Vermont paper finds its owner
Rachel, I love my new boss but he sure tells whoppers
The coming breakup of Clear Channel Outdoor
Weekend TV: CBS previews ‘The Good Fight’
Fox: Sorry about that fake news promoting our movie
New FCC chair: Let’s get those FM chips activated
Study: Millennials the worst-behaved drivers
Kids in Australia use more internet than TV
‘Doubt’ lags behind in Wednesday night debut
Yet more signs that ad blocking may be easing
- Mark Hunter becomes ECD at the community
- Phil Rehkemper becomes CFO at Freeman
- Ryan Alford becomes director of business development at DOM360
- Alex Aufmann becomes marketing director at AIM
- Paul Cox becomes legal editor at Bloomberg
- Ylan Q. Mui becomes economic reporter at CNBC
- Michelle Hagen becomes SVP of retail and NBCU Brand Development
- Larry Jones becomes CEO at Blackthorn Media
- Aarón Sánchez joins Fox's 'MasterChef'
- Mark Jones signs new multiyear deal at ESPN
- Genevieve Angelson joins NBC pilot 'Happy Peppers'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York