Little love for ABC’s new drama ‘Mistresses’
Show bows to a 1.2 in18-49s, losing 29 percent of lead-in
June 4, 2013
It doesn’t appear that audiences will be wedded to “Mistresses.”
ABC’s new drama about cheating spouses debuted to hum-drum numbers last night.
“Mistresses” averaged a 1.2 adults 18-49 rating, according to Nielsen overnights, tied for second in the 10 p.m. timeslot with Univision’s “Que Bonito Amor.”
The show lost 29 percent of its lead-in from “The Bachelorette,” which averaged a 1.7 from 8 to 10 p.m., off 11 percent from last week’s season premiere.
“Mistresses” fared a little better than a number of other new shows debuting this summer. From “Save Me” to “Goodwin Games” to “American Baking Competition,” all have struggled.
NBC won the night with the combination of “The Voice,” the night’s highest-rated show with a 3.1 from 8 to 10 p.m., and “Revolution,” which drew a 2.0 for its season finale at 10 p.m.
That tied for the new drama’s best rating since April 8, up 5 percent from last week.
NBC was first for the night among 18-49s with a 2.8 average overnight rating and an 8 share. ABC was second at 1.5/4, Univision third at 1.4/4, CBS fourth at 0.9/3, Fox and Telemundo tied for fifth at 0.7/2, and CW seventh at 0.2/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 3.0 for “Voice,” followed by ABC with a 1.7 for “Bachelorette.” Univision was third with a 1.4 for “Porque el Amor Manda,” CBS fourth with a 0.8 for repeats of “How I Met Your Mother” and “Rules of Engagement,” Fox fifth with a 0.7 for a “Raising Hope” rerun (0.8) and a new “Goodwin” (0.6), Telemundo sixth with a 0.5 for “Pasion Prohibida” and CW seventh with a 0.2 for “Oh Sit!”
NBC increased its lead at 9 p.m. with a 3.3 for more “Voice,” followed again by ABC with a 1.7 for another hour of “Bachelorette.” Univision was third with a 1.7 for “Amores Verdaderos,” CBS fourth with a 1.0 for repeats of “2 Broke Girls” and “Mike & Molly,” Telemundo fifth with a 0.7 for “La Patrona,” Fox sixth with a 0.6 for a repeats of “New Girl” (0.6) and “Anger Management” (0.7), and CW seventh with a 0.1 for a repeat of “The Carrie Diaries.”
At 10 p.m. NBC was first with a 2.0 for “Revolution,” with ABC and Univision tied for second at 1.2, ABC for “Mistresses” and Univision for “Bonito.” CBS and Telemundo tied for fourth at 1.0, CBS for a repeat of “Hawaii Five-0” and Telemundo for “El Señor de los Cielos.”
NBC was also first for the night among households with a 6.0 average overnight rating and a 10 share, with ABC at 3.6/6, CBS at 3.0/6, Fox at 1.1/2 and CW at 0.4/1. Household numbers for Univision and Telemundo were not immediately available.
‘Bones’ stars sue Fox over profits
Patriots’ first loss a big win on Twitter
Solid numbers for ‘Superstore’ preview
Cyber Monday: What worked and what didn’t
Study: Brand loyalty key on Black Friday
Note to readers: We were hacked
Coming at you, the midseason premieres
Where mobile is failing: Big data
‘Wow, that’s a lotta Christmas trees!’
The big story: Reinventing newspapers
Programming blog: Latest pickups and cancellations
What’s the future for men’s magazines?
Getting closer to an AIDS cure, perhaps
- Christine Moore becomes global COO at Kinetic Worldwide
- Christy Kranik and Gabriel Garcia rise at LatinWorks
- Aaron Richard and T.J. Tshionyi join Eleven
- Jeff Shultz becomes SVP of business development at CBS Radio
- Laura Feinstein becomes head of social stories at Fusion
- Ellen Alperstein becomes senior editor at Palm Springs Life
- Andy Forssell becomes chief operating officer at Fullscreen
- Lee Adams becomes chief operating officer at Toon Goggles
- Keith Morrison hosting Investigation Discovery's 'Dateline on ID'
- TV actor Al Markim dies at age 88
This week’s top movies, songs and books
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s daypart ratings
This week’s younger viewer ratings
Senior media planner opening in Boston
Assistant media planner job in Torrance, Calif.
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York