Little love for ABC’s new drama ‘Mistresses’
Show bows to a 1.2 in18-49s, losing 29 percent of lead-in
June 4, 2013
It doesn’t appear that audiences will be wedded to “Mistresses.”
ABC’s new drama about cheating spouses debuted to hum-drum numbers last night.
“Mistresses” averaged a 1.2 adults 18-49 rating, according to Nielsen overnights, tied for second in the 10 p.m. timeslot with Univision’s “Que Bonito Amor.”
The show lost 29 percent of its lead-in from “The Bachelorette,” which averaged a 1.7 from 8 to 10 p.m., off 11 percent from last week’s season premiere.
“Mistresses” fared a little better than a number of other new shows debuting this summer. From “Save Me” to “Goodwin Games” to “American Baking Competition,” all have struggled.
NBC won the night with the combination of “The Voice,” the night’s highest-rated show with a 3.1 from 8 to 10 p.m., and “Revolution,” which drew a 2.0 for its season finale at 10 p.m.
That tied for the new drama’s best rating since April 8, up 5 percent from last week.
NBC was first for the night among 18-49s with a 2.8 average overnight rating and an 8 share. ABC was second at 1.5/4, Univision third at 1.4/4, CBS fourth at 0.9/3, Fox and Telemundo tied for fifth at 0.7/2, and CW seventh at 0.2/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 3.0 for “Voice,” followed by ABC with a 1.7 for “Bachelorette.” Univision was third with a 1.4 for “Porque el Amor Manda,” CBS fourth with a 0.8 for repeats of “How I Met Your Mother” and “Rules of Engagement,” Fox fifth with a 0.7 for a “Raising Hope” rerun (0.8) and a new “Goodwin” (0.6), Telemundo sixth with a 0.5 for “Pasion Prohibida” and CW seventh with a 0.2 for “Oh Sit!”
NBC increased its lead at 9 p.m. with a 3.3 for more “Voice,” followed again by ABC with a 1.7 for another hour of “Bachelorette.” Univision was third with a 1.7 for “Amores Verdaderos,” CBS fourth with a 1.0 for repeats of “2 Broke Girls” and “Mike & Molly,” Telemundo fifth with a 0.7 for “La Patrona,” Fox sixth with a 0.6 for a repeats of “New Girl” (0.6) and “Anger Management” (0.7), and CW seventh with a 0.1 for a repeat of “The Carrie Diaries.”
At 10 p.m. NBC was first with a 2.0 for “Revolution,” with ABC and Univision tied for second at 1.2, ABC for “Mistresses” and Univision for “Bonito.” CBS and Telemundo tied for fourth at 1.0, CBS for a repeat of “Hawaii Five-0″ and Telemundo for “El Señor de los Cielos.”
NBC was also first for the night among households with a 6.0 average overnight rating and a 10 share, with ABC at 3.6/6, CBS at 3.0/6, Fox at 1.1/2 and CW at 0.4/1. Household numbers for Univision and Telemundo were not immediately available.
ABC wins Friday night yet again
‘Face the Nation’rises with Schieffer adios
The word: TWC-Comcast is in doubt
Stunner: ‘Sabado Gigante’ gets the axe
CBS wins for the third straight night
A la carte, kinda: Verizon’s new deal
Online video’s not getting the ad dollars
May’s most-anticipated sweeps stunts
‘Tatau,’ silliness in the South Pacific
Rachel, I’m thinking of going on my own
Weekend TV: The NBA playoffs tip off
Tell us, which bubble shows will survive?
Tops for OTT: Baltimore & Minneapolis
- Jason Harrison becomes CEO at Gain Theory
- Chris Wilcox becomes VP of partnerships at Pereira & O’Dell
- Meredith Kopit Levien rises to CRO at The New York Times
- Lance Richard rises to VP and market manager at Entercom
- Gary Schreier becomes VP of programming at Fox Business Network
- Richard Coolidge becomes senior producer at 'PBS NewsHour'
- Former 'Good Times' actor Ben Powers dies at age 64
This week’s younger viewer ratings
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Agency sales opening in Mt. Pleasant, SC
Freelance senior media planner job in Seattle
Digital media planner wanted in Boston
Out-of-home specialist available for all markets
Media planner/buyer job in Raleigh