Let the Winter Games begin! (Sorta.)
Competition unofficially begins with early qualifying
February 6, 2014
The opening ceremony for the Winter Olympics does not happen until tomorrow. But events get underway today. Does that make any sense?
No, not really, but then again there are a lot of things about these Winter Olympics that defy logic.
Early rounds in the figure skating, snowboarding and freestyle skiing competitions will be shown on a tape delay tonight starting at 8 p.m. on NBC.
Essentially there’s not enough time across the 16 “official” days of competition to fit in all the events, so some qualifying must begin before the Winter Games are officially underway.
Somehow the quirky scheduling seems fitting. Sochi was an odd choice from the start to hold the Olympics, considering the political issues and general instability in the region.
Stories leading up to the Games have focused on the possibility of terrorism, the elaborate security measures being taken, whether the facilities would be done in time and whether they were even safe..
In fact, on Wednesday American snowboarding star Shawn White said he was withdrawing from the slopestyle event, citing safety concerns with the course after hurting his wrist during practice. Another athlete pulled out after breaking his collarbone during a practice run.
Plus reporters covering the Olympics have reported serious issues with their lodging for the Games. Many hotels weren’t ready to accept guests, with their lobbies still under construction, while others have no water, no hot water or dirty water available to guests.
Still, all those problems are certainly sparking interest in the Games as well as lots of coverage.
While tonight’s events on NBC probably won’t draw the sort of numbers that medal rounds will in the coming days, it should be enough to lift the network to No. 1 in primetime despite tough competition from Fox’s “American Idol” and CBS’s comedies, including broadcast’s No. 1 scripted series, “The Big Bang Theory.”
A look at this week’s top TV draws
THURSDAY, FEBRUARY 6
|8 p.m.||NBC||“Olympics” (S)||NBC’s primetime coverage of the Sochi Games begins with figure skating, snowboarding and freestyle skiing.|
|8 p.m.||Fox||“American Idol” (R)||The Hollywood round kicks off with performances at the Dolby Theatre in Los Angeles.|
|8 p.m.||TNT||“NBA Basketball” (S)||Tonight’s doubleheader starts with Spurs-Nets and ends with Bulls-Warriors.|
|9 p.m.||ESPN||“College Basketball” (S)||Arizona tries to bounce back from its first loss of the season with a home game against conference rival Oregon.|
|10 p.m.||IFC||“The Spoils of Babylon” (C)||Series finale. Winston plans to use the annual Christmas party to bring down the family.|
|10:30 p.m.||Bravo||“Toned Up” (R)||Season finale. The girls discuss future living arrangements after working on a photo shoot.|
FRIDAY, FEBRUARY 7
|7:30 p.m.||NBC||“Olympics” (S)||Primetime coverage of the Opening Ceremony.|
|8 p.m.||TNT||“Cold Justice” (R)||Looking at a 1997 murder case involving a teenager in a small town in Arizona.|
|9 p.m.||Fox||“Enlisted” (C)||Pete gives in and embraces his assignment, but a soldier’s husband brings him back down to Earth.|
|9 p.m.||PBS||“American Masters” (N)||Profiling the first African-American woman to win a Pulitzer Prize for fiction writing, Alice Walker.|
|10 p.m.||Spike TV||“10 Million Dollar Bigfoot Bounty” (R)||Spoiler alert: They still haven’t found Bigfoot.|
|10 p.m.||Cinemax||“Banshee” (D)||Racine remembers how the original case against Rabbit was foiled.|
SATURDAY, FEBRUARY 8
|2 p.m.||ESPN||“College Basketball” (S)||A tough Big Ten tilt between Michigan and Iowa.|
|2:30 p.m.||NBC||“Olympics” (S)||Daytime coverage includes men’s ski jump, women’s cross-country and men’s biathlon and speed skating.|
|3 p.m.||CBS||“PGA Golf” (S)||Third-round coverage of the Pebble Beach National Pro-Am.|
|8 p.m.||Lifetime||“The Girl He Met Online” (M)||A man begins dating a 23-year-old he met online, but before long he loses control of his life.|
|9 p.m.||ESPN||“College Basketball” (S)||Interesting matchup between Gonzaga and Memphis.|
|10 p.m.||Disney Channel||“Lab Rats” (C)||Leo auditions for a spot in the school talent show, but the results end up negatively affecting the entire school.|
SUNDAY, FEBRUARY 9
|1 p.m.||ABC||“NBA Basketball” (S)||Doubleheader includes Knicks-Thunder and Bulls-Lakers.|
|3 p.m.||CBS||“PGA Golf” (S)||Final round at the Pebble Beach National Pro-Am, won last year by Brandt Snedeker.|
|7 p.m.||NBC||“Olympics” (S)||Events tonight include team figure skating, alpine skiing, women’s snowboarding and men’s ski jump.|
|8 p.m.||CBS||“The Night That Changed America: A Grammy Salute to The Beatles” (A)||A 50th anniversary celebration of The Beatles’ appearance on The Ed Sullivan Show.|
|9 p.m.||AMC||“The Walking Dead” (D)||Rick, as always, deals with painful memories in the season four midseason premiere.|
|10 p.m.||HBO||“Girls” (C)||Hannah has a hard time adjusting to the corporate setting while doing work for GQ magazine.|
|A = awards show or special, C = comedy, D = drama, DD = daytime drama, G = game show, K = kids, M = movie, N = news/documentary, R = reality, S = sports, T = talk/variety show.|
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Putting a pricetag on ad fraud: $16.4 billion
Surprise: There’s one area where TV viewing is soaring
Media Life’s Digital Media Transparency Initiative
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
TV programming blog: All the cancellations and renewals
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency