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December 9, 2016
By the Editors at Media Life
It’s a very different world out there, a harsher world.
Radio faces fresh challenges, among them a slew of new, more aggressive competitors for ad dollars.
The rules of engagement have fundamentally changed.
You need to stay on top of it all.
Welcome to Media Life’s new Radio Premium newsletter.
* The big radio news stories as they break, before anyone else
* The smartest market intelligence
* In-depth coverage of key issues facing the radio industry
Here are some of the important stories we’re working on:
iHeart at a crossroad—It’s $21 billion in debt and hurting big time. Can it survive? Or is it destined to blow up? If so, where do all the parts land? We’ll explain it all. We’ll follow the story as it develops.
In-depth forecasting—Get the real story on where radio is headed in 2017. No fluff, no puff. Numbers you can believe, real insights.
The coming digital onslaught—Digital will transform radio, whether traditional radio likes it or not. It already has. We lay it all out for you. We tell you what’s at stake. We point out the winning strategies.
The coming shakeout of Big Radio—Media buyers believe iHeart, Cumulus and CBS will all end up shedding stations, in the process dramatically reshaping the radio marketplace. They may well be right. We tell you why.
All Pandora’s woes—The giant internet radio service is struggling to create a second act for itself, with no luck so far. Can it? We’ll track its steps and missteps.
Where radio ad dollars will come from in 2017—The inside story on which ad categories will up radio spending and why. We’ll also report who’s cutting back—and why.
Radio’s graying crisis–Can the industry survive its aging demographics? The average age of a radio listener is 20 years older than your typical iPhone user. What is traditional radio doing to reach Millennials? Can they even do it? It’s critical that they do.
And more . . .
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New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
Cable overnights: Good start for ‘Six’ on History
Warriors-Cavs sets three-year high on TNT
The rundown on media coverage of the inauguration
New sitcom ‘Speechless’ tops a slow Wednesday
Puzzling out Carlos Slim’s bold U.S. ambitions
TV programming blog: All the cancellations and renewals
This week’s broadcast ratings
- Michael Lieberman becomes CSO at Kinetic Worldwide
- Ryan Haskins becomes director of media at Figliulo&Partners
- Deborah Furey becomes SVP of strategy at Wunderman Health
- Martin McDonald becomes VP of strategic sales at V Digital Services
- Bob Johns becomes chief revenue officer at Big Outdoor
- Chris Brooks rises to EVP of distribution at CW
- Salil Mehta becomes president at FoxNext
- David Perpich becomes president and GM at The Wirecutter
- Jessica Sebor and Aaron Hersh rise at Competitor Group
- Jeff Hackett joins and Mike Owen rises at AdColony
- James Frain joins CBS All Access' 'Star Trek: Discovery'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York