‘Kimmel’ lifted by Letterman appearance
November 2, 2012
It is rare, though not unheard of, for a rival late-night host to make an appearance on another’s show.
But that host is rarely David Letterman, the notoriously interview-adverse star of CBS’s “Late Show.”
So when Letterman stopped by ABC’s “Jimmy Kimmel Live” for his first-ever appearance on Wednesday, audiences took note.
“Kimmel” scored its most-watched Wednesday telecast in its 10-year history, drawing 2.36 million total viewers, according to Nielsen.
It also marked “Kimmel’s” most-watched episode among adults 18-49 since June, averaging 985,000, and his most-watched Wednesday episode in the demo in five years.
Kimmel, who has long idolized Letterman, was in New York City broadcasting from Brooklyn this week, facilitating the crossover. Letterman films his show in Manhattan, and he appeared on “Kimmel” still dressed in the suit and tie he wore while hosting his program earlier in the night.
Kimmel, who currently airs at 12:05 a.m., and Letterman will soon be squaring off in the 11:35 p.m. timeslot when Kimmel moves to the earlier slot in January.
Letterman offered his rival his blessing in an interview that included pictures of a childhood birthday of Kimmel’s, when his mother shaped his cake like the logo for NBC’s old Letterman show.
Small bump for Thursday ‘Big Brother’
Programming blog: Latest pickups and cancellations
Real loser in digital ads surge: TV
Millennials barely watch regular TV
‘Wet Hot American Summer,’ better
Rachel, I just got a counter offer. Advice?
Tell us your thoughts on radio
Weekend TV: Degrassi kids graduate
Cable overnights: ‘Dance’ improves slot
Coverup: Cosmo going under wraps
Nielsen examines Jen and Ben and Jen
Study: Tube time really adds up over the years
NBC dominates with ‘Talent’ special
- Andrea Gustafson becomes design director at Havas Worldwide
- Tim Dingersen and Morgan Leykam join Reason2Be
- Danielle Maged becomes EVP of partnerships at Fox Networks
- Margaret de Streel rises to international editor at Wall Street Journal
- Arthur Gregg Sulzberger rises to associate editor at The NY Times
- Alex Berkett becomes SVP of corporate development at Viacom
- David O’Connell rises to EVP of production management at NBCU
- John Cook becomes acting executive editor at Gawker
- Vicky Ward and David Bouley join Town & Country
- Scott Nelson becomes head of Viber North America
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta