It’s a bird. It’s a plane. It’s a dragon in the NYT.
February 28, 2013
At first glance, it looked as though someone had spilled some coffee on The New York Times.
A second glance revealed that the stain wasn’t really a stain at all, more like a shadow. In fact, the shadow looked like a dragon.
That’s exactly what it was, seemingly flying across the pages of the Arts section on Monday, a clever advertisement for the upcoming season of “Game of Thrones.”
The ad ran over top of some dummy copy, not real NYT stories. It was simply the shape of a dragon, wings flung out in flight. It was mean to indicate that the dragon was flying overhead and casting its shadow on your paper.
On the bottom right was the ad copy, advertising the return of “Thrones” on March 31 at 9 p.m. on HBO.
The ad got all sorts of play online, where it was commented on in social media and spurred stories by several media-focused news organizations.
‘American Idol’ finale takes a big dive
CBS upfront analysis: Cruising at full speed
ESPN snags U.S. Open rights away from CBS
NBC: We’re seeing record Olympics ad sales
CW upfront leftovers: Comedy in the wings
Carell returns for ‘The Office’ finale
For the CW, changes on every night
‘Does Someone Have to Go?,’ yikes
For USA, a new focus on laughs
Imagine, a crowdfunded newspaper
Best tube bets this weekend
So, how will the upfront shake out?
Fox wins night but part one of ‘Idol’ finale fades
- Elizabeth Tumulty becomes EVP of affiliate relations at CBS
- Kurt Davis becomes VP of news services at CBS News
- Michael J. Hayes becomes SVP and group head at Hearst Television
- Steven Lerner and Freddy James rise at Scripps Networks
- Michael Musto and Michael Feingold leave the Village Voice
- Alexandra Senes becomes French edition editor in chief at Harper's Bazaar
- Matt Hansen becomes editor at large at Powder
- Jim Delaney rises to CEO at Marketwired
- Stephanie Elam becomes a correspondent at CNN
- Kelly Evans becomes co-anchor at CNBC's 'Squawk on the Street'
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This week’s top movies, songs and books
This month’s new media traffic data
This week’s younger viewer ratings
Associate media director in New York
Digital media planner opening in Boston
Assistant media planner in Jacksonville, Fla.
Digital media specialist job in Austin
Opening: New business director for West Coast