It’s a bird. It’s a plane. It’s a dragon in the NYT.
February 28, 2013
At first glance, it looked as though someone had spilled some coffee on The New York Times.
A second glance revealed that the stain wasn’t really a stain at all, more like a shadow. In fact, the shadow looked like a dragon.
That’s exactly what it was, seemingly flying across the pages of the Arts section on Monday, a clever advertisement for the upcoming season of “Game of Thrones.”
The ad ran over top of some dummy copy, not real NYT stories. It was simply the shape of a dragon, wings flung out in flight. It was mean to indicate that the dragon was flying overhead and casting its shadow on your paper.
On the bottom right was the ad copy, advertising the return of “Thrones” on March 31 at 9 p.m. on HBO.
The ad got all sorts of play online, where it was commented on in social media and spurred stories by several media-focused news organizations.
And now, the new show scorecard
Hartford: TV is overrun with retail
‘Hello Ladies: The Movie,’ a bit better
Rachel, I’ve had enough of the bird
What will be the big media stories of 2015?
Best tube bets this weekend
Cable overnights: A win for the Spurs, and ESPN
‘Breaking Bad’ spinoff debuting in February
CBS News chairman Jeff Fager steps down
ABC and CBS shows grow on Wednesday
Survey: Black Friday really isn’t so big
Finally, Bezos begins to meld Post with Amazon
NBC dumps sitcom with Bill Cosby
- Dan Connolly rises to CEO at LEVEL Studios
- Nick Neubeck becomes editorial creative director at Hearst Digital
- Anthony DeMaio rises to publisher at Slate
- Bill Duryea and Michael Kruse join Politico
- Jay Hultgren becomes senior director of sales at Tapad
- Brian Smith becomes COO at ThinkVine
- Merrin Dungey joins ABC's 'Once Upon a Time'
- Jennifer Hudson performing on CBS's 'A Home for the Holidays'
- Director Mike Nichols dies at age 83
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge
Digital media planner jon in Norwalk, Connecticut