It’s a bird. It’s a plane. It’s a dragon in the NYT.
February 28, 2013
At first glance, it looked as though someone had spilled some coffee on The New York Times.
A second glance revealed that the stain wasn’t really a stain at all, more like a shadow. In fact, the shadow looked like a dragon.
That’s exactly what it was, seemingly flying across the pages of the Arts section on Monday, a clever advertisement for the upcoming season of “Game of Thrones.”
The ad ran over top of some dummy copy, not real NYT stories. It was simply the shape of a dragon, wings flung out in flight. It was mean to indicate that the dragon was flying overhead and casting its shadow on your paper.
On the bottom right was the ad copy, advertising the return of “Thrones” on March 31 at 9 p.m. on HBO.
The ad got all sorts of play online, where it was commented on in social media and spurred stories by several media-focused news organizations.
Fox jumps to No. 2 with ‘Rocky Horror Picture Show’
Third debate improves to nearly 69 million viewers
Blame Millennials for the real estate advertising decline
Rachel, how do I shut my boss up about politics?
Tell us, what is the future of digital radio?
It’s here: Media Life’s new sports newsletter
Weekend TV: The zombies lurch back on the air
Cable overnights: Shows slip against dominant debates
Gobble, gobble: AT&T is eyeing Time Warner
Final debate dominates Wednesday night on social
Fun distraction on debate night: Halloween cartoons
Mixed ratings for postseason baseball
Fall’s biggest TV story: The NFL ratings free fall
- David Patton becomes global president at Y&R
- J.P. Hannan becomes CFO at Social Reality
- Princell Hair becomes SVP and GM at CSN New England
- Cyril Vanier becomes an anchor at CNN International
- John Poliquin becomes a director at Derby
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford