Irish eyes smiling on college football
Notre Dame wins a ticket to the national championship
November 26, 2012
Notre Dame’s return to prominence more than two decades after winning its last national championship should mean big ratings for the upcoming college bowl season.
The Fighting Irish closed out an undefeated regular season Saturday night on ABC in the season’s highest-rated college football game, capping a fall in which ratings grew sharply on regular carrier NBC as well.
Saturday’s 22-13 victory over USC averaged 13.9 million total viewers and a 4.4 adults 18-49 rating in primetime, according to Nielsen overnights.
Those numbers measure only timeslot data and do not account for time zone differences; the average will likely go up when final ratings are released tomorrow.
The game also averaged a 10.3 household rating, the highest for any college football game on ABC in six years, since No. 1 Ohio State and No. 2 Michigan faced off.
And it far outrated the season’s second-highest-rated game this fall, CBS’s 7.0 for the Alabama-LSU contest.
The gains came after the Fighting Irish averaged a 2.8 household rating on NBC this season, shooting up 67 percent over last year.
It was NBC’s best average for a Notre Dame season since 2006.
Though Notre Dame hasn’t won a national championship since 1988, it remains the premier brand in college football, with a storied tradition and legion of fans across the country.
It’s the only school with a network contract and the only one capably of lifting TV ratings by double-digit percentages when it plays in a postseason game.
That bodes well for ESPN, which will carry Notre Dame’s first appearance in the BCS national championship game on Jan. 7.
The Irish will play either Alabama or Georgia, who face off for the SEC title and a berth in the BCS title game this weekend. It’s a good bet that ESPN, which has only carried the BCS for two years, will set a new cable record for the championship game.
In fact, the network could even outdraw the BCS record set by Texas and USC on ABC seven years ago, a contest that averaged a 21.7 in households.
‘How to Get Away With Murder’ equals a season high
Satellite’s now an afterthought in the era of digital radio
NASCAR spins its wheels as season gets underway
Best of the week: Ranking black American influencers
Paper cuts: Axe swings at The Financial Times
It’s time to get over the gimcrack of Times Square
Weekend TV: It’s Oscar time in la la land
People really didn’t like media coverage of the election
Cable overnights: ‘Alaskan Bush People’ rises in finale
ABC wins Wednesday with night’s top four shows
TV programming blog: All the cancellations and renewals
Who’s leading the February sweep? It’s complicated.
So-so start for HBO’s much-hyped latest new series
- Eight join at FCB Chicago
- Seth Kusiak rises to VP of infrastructure and security services at Advertising Specialty Institute
- John Podesta joins The Washington Post as contributing columnist
- Kim Lamoreaux joins DeForest Times-Tribune
- Lauren Burack rises to SVP of brand and consumer marketing at IFC
- Matthew Broderick starring in ‘Katrina: American Crime Story’
- Brad Garrett joins CBS drama pilot ‘The Get’
- Lea Michele joins ABC comedy pilot
- Lauren Graham joins Fox comedy ‘Linda From HR’
- Former Fox News Channel host Alan Colmes dies at 66
This week’s broadcast ratings
This week’s top-rated movies, songs and books
This week’s cable ratings
This week’s daypart ratings
This month’s digital traffic data: December 2016
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York