Introducing Media Life’s Out of Home Premium
A new newsletter that covers the business of out of home advertising
December 20, 2016
By the editors of Media Life
Of all the media, out of home has the most intriguing stories to tell. Media Life will soon be telling them all in our new newsletter.
We are calling it Out of Home Premium.
Our new newsletter will cover the business of out of home media.
Knowledge is power. Gain a competitive advantage over your rivals. Subscribe today.
Stories we’re working on for Out of Home Premium:
Who’s making the big money in OOH—and who’s not. Where the dollars are.
Whither Clear Channel Outdoor—What’s its future if parent iHeart Media tanks—pretty much a given
OOH growth outlook—how much ad spending will grow and where the dollars will come from
The real cost of out of home—what people are actually paying and for what
Profiles of OOH’s power brokers—the people who call the shots
Times Square times two—the real story behind the oohs and aahs
Kickbacks—for some it’s just how business is done. How common is it in OOH? How does it work?
Digital out of home–so much hype. We look beyond the hype for the facts.
And more . . .
In addition to these Premium stories,
subscribers will receive our regular out of home and alternative media features.
Limited-time introductory offer
$79.95 for a three-month subscription
Subscribe to Out of Home Premium by clicking the link below:
ABC and CBS tie for first on Friday night
Michelle Obama boosts NBC’s ‘Tonight Show’
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
Trump inauguration draws 30.6 million viewers
CBS takes Thursday night with ‘Big Bang Theory’
Puzzling out Carlos Slim’s bold U.S. ambitions
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
- John Deschner becomes chief innovation officer at TBWA
- Tiffany Egan becomes Australia managing director at DWA
- Robert Langer becomes EVP and CFO at Disney|ABC Television
- Jim Fielding becomes president of consumer products at Fox
- Betty Chen and Tyler Massey join IM Global Television
- Nadine Santos rises to director of programming at Music Choice
- Jane Lynch joins the cast of Discovery Channel's 'Manifesto'
- Kristen Stewart hosting NBC's 'Saturday Night Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York