Instagram: We’re not using your pics in ads
December 19, 2012
Nothing sets off a web uprising faster than concerns over online privacy, and yesterday the web exploded with complaints after it seemed Instagram, the popular photo-sharing service owned by Facebook, had essentially scrapped users’ expectation of privacy in return for advertising bucks.
The furor started when Instagram posted changes to its terms of service agreement.
Several of the changes had to do with advertising. The implication, many people felt after reading the new service terms, was that Instagram now had the freedom to use or even sell users’ pictures to advertisers, who could employ them in whatever manner they chose, even pictures of kids.
The backlash was immediate. People flooded Twitter with complaints about the service, and about Facebook for pushing the changes.
That prompted a response yesterday from Instagram clarifying that it had never meant to imply that advertisers would have unfettered access to people’s pictures. Further, the company promised to remove the confusing wording from the new terms of service, which take effect next month.
“The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question,” said the blog post.
“Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.”
Merely an okay audience for Trump’s big speech
NBC sweeps Republican convention coverage
Programming blog: What’s canceled and renewed
Roger Ailes resigns, and Rupert Murdoch steps in
Readers: Fox News will be fine without Ailes
Finding the right Spanish-English media balance
On the way, a new way to measure radio
Rachel, I just can’t get anywhere here
Weekend TV: AMC wraps ‘Hell on Wheels’
Cable overnights: ‘Mr. Robot’ slips in second week
How Nielsen is beefing up its ad viewability options
NBC tops Fox and CBS combined on Wednesday
British Open scores for new carrier NBC
- Jeff Davidoff becomes president at Walton Isaacson
- Renato Fernandez and Doug Menezes rise at TBWA
- Isaac Mizrahi becomes chair-elect at AHAA
- John Solaro and Roger Tsai join Disney|ABC Television Group
- Sarah Geismer becomes VP of comedy at 20th Century Fox TV
- Diego Rodriguez becomes chief security officer at Univision
- Chris Mancivalano becomes associate marketing director at People en Español
- Meghan Bentley becomes VP of business development at Tapad
- Damian Hurley joins the cast of E!'s 'The Royals'
- Malik Yoba joins ABC's 'Designated Survivor'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: May 2016
This month’s new media traffic data
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin
Digital media planner wanted in Salt Lake City
Direct mail media planner job in Minneapolis