Instagram: We’re not using your pics in ads
December 19, 2012
Nothing sets off a web uprising faster than concerns over online privacy, and yesterday the web exploded with complaints after it seemed Instagram, the popular photo-sharing service owned by Facebook, had essentially scrapped users’ expectation of privacy in return for advertising bucks.
The furor started when Instagram posted changes to its terms of service agreement.
Several of the changes had to do with advertising. The implication, many people felt after reading the new service terms, was that Instagram now had the freedom to use or even sell users’ pictures to advertisers, who could employ them in whatever manner they chose, even pictures of kids.
The backlash was immediate. People flooded Twitter with complaints about the service, and about Facebook for pushing the changes.
That prompted a response yesterday from Instagram clarifying that it had never meant to imply that advertisers would have unfettered access to people’s pictures. Further, the company promised to remove the confusing wording from the new terms of service, which take effect next month.
“The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question,” said the blog post.
“Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.”
Study: Mobile rocks for in-store promotions
Rosie ratings once more: New ‘View’ soars
A dip for ‘Dancing with the Stars’ premiere
IAB: Here’s how we’re fighting online fraud
This week’s broadcast ratings
It’s no longer Clear Channel. Now it’s iHeartMedia.
A rather limp second quarter for ad spending
For CBS, football and a better year
How the Rice case is impacting the NFL
Miami: Television spending is sputtering
‘Utopia,’ old order tricked out as new
Tell us, which new fall TV shows will survive?
For ‘New Girl,’ life after Jess and Nick
- Margie Chidley, Ricard Valero and Matthew Wakeman rise at Eleven
- David Morgan becomes ECD at Havas Worldwide Japan
- Jeff Walter rises to SVP at Rhea + Kaiser
- Four join experience design agency Sub Rosa
- Boston Globe editorial page editor Peter Canellos exits
- Stacey Libbrecht and Michael Messina rise at Starz
- Tracy Lenhart becomes VP of consumer marketing at Lifetime
- JudyAnn Hasel and Xochilt Llamas join James G. Elliott Co.
- Grant Giessinger becomes general sales manager at Clear Channel
- Mykelti Williamson joins the cast of ABC's 'Nashville'
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Programmatic media buyer job in York, Pennsylvania
Media buyer opening in Las Vegas
Immediate opening for a media buyer/planner
Opening for a chief experiential officer
Needed: Sales coordinator for NY TV rep firm