Instagram: We’re not using your pics in ads
December 19, 2012
Nothing sets off a web uprising faster than concerns over online privacy, and yesterday the web exploded with complaints after it seemed Instagram, the popular photo-sharing service owned by Facebook, had essentially scrapped users’ expectation of privacy in return for advertising bucks.
The furor started when Instagram posted changes to its terms of service agreement.
Several of the changes had to do with advertising. The implication, many people felt after reading the new service terms, was that Instagram now had the freedom to use or even sell users’ pictures to advertisers, who could employ them in whatever manner they chose, even pictures of kids.
The backlash was immediate. People flooded Twitter with complaints about the service, and about Facebook for pushing the changes.
That prompted a response yesterday from Instagram clarifying that it had never meant to imply that advertisers would have unfettered access to people’s pictures. Further, the company promised to remove the confusing wording from the new terms of service, which take effect next month.
“The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question,” said the blog post.
“Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.”
The February sweep’s winners and losers
President and CEO fizzle out at TheBlaze
Pew: Race influences local news consumption
More changes at the top at Viacom
A hefty fine for a misleading advertisement
Your selfie on a digital billboard, for a good cause
You guessed it, another record for ‘Empire’
The hottest social network: Instagram
Who’s watching ‘House of Cards,’ anyway?
How kids consume different media
‘American Crime,’ storytelling at its best
Tell us your thoughts on Hispanic media
For ‘The Odd Couple,’ a good fit
- Tim Libby becomes SVP and digital director at Starcom USA
- Cedric Devitt becomes chief creative officer at Big Spaceship
- Tony Zito rises to CEO at Rakuten Marketing
- Nick Maine, Sam Thompson and Ashraf Mohammad join Digital Pulp
- Scott Bailey becomes automotive president at TEN
- Bill Brink rises to media editor at The New York Times
- Cara Rubinsky rises to associate Europe editor at The AP
- John Strong and Alexi Lalas leading FS1's MLS coverage
- Three join the cast of AMC's 'The Night Manager'
- Griffin Gluck joins NBC comedy pilot 'Cuckoo'
- Martha Stewart among Justin Bieber roasters
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Remote media buyer available for all markets
Offline media buyer job in San Francisco
Spot media buyer wanted in Greenville, S.C.
Communications strategist/media planner in Chicago
Digital campaign and analytics manager