Instagram: We’re not using your pics in ads
December 19, 2012
Nothing sets off a web uprising faster than concerns over online privacy, and yesterday the web exploded with complaints after it seemed Instagram, the popular photo-sharing service owned by Facebook, had essentially scrapped users’ expectation of privacy in return for advertising bucks.
The furor started when Instagram posted changes to its terms of service agreement.
Several of the changes had to do with advertising. The implication, many people felt after reading the new service terms, was that Instagram now had the freedom to use or even sell users’ pictures to advertisers, who could employ them in whatever manner they chose, even pictures of kids.
The backlash was immediate. People flooded Twitter with complaints about the service, and about Facebook for pushing the changes.
That prompted a response yesterday from Instagram clarifying that it had never meant to imply that advertisers would have unfettered access to people’s pictures. Further, the company promised to remove the confusing wording from the new terms of service, which take effect next month.
“The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question,” said the blog post.
“Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.”
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Putting a pricetag on ad fraud: $16.4 billion
Surprise: There’s one area where TV viewing is soaring
Media Life’s Digital Media Transparency Initiative
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
TV programming blog: All the cancellations and renewals
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency