Infographic: Super Bowl LI by the numbers
January 30, 2017
That’s one fact highlighted in a new infographic from WalletHub, which takes a look at Super Bowl LI by the numbers.
This year an average ticket to the game is $5,216, up from $4,307 last year. Five years ago, when Baltimore played San Francisco in New Orleans, the average ticket price was $2,380. The average price of a ticket to the past four Super Bowls was $3,334.
Ad prices on the rise as well
Ticket prices aren’t the only thing on the rise.
This year Fox is charging a reported $5 million per 30-second spot during the game. That’s up 110 percent from 10 years ago, when ads cost just over $2 million per 30-second spot.
The rising cost for ads doesn’t guarantee results. In fact, WalletHub says that 80 percent of ads that run during the game don’t boost product sales or purchase intent.
That hasn’t stopped some brands from participating, of course. Super Bowl staple Anheuser-Busch is one of the game’s biggest spenders, dropping some $218.5 million on ads since 2010.
The most popular Super Bowl ad remains the 2011 spot from Volkswagen featuring a kid channeling his inner Darth Vader. That had has generated 5.3 million shares on social media, the most ever for a Super Bowl ad.
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