Indications are it will be a jolly holiday
October 16, 2012
We haven’t even hit Halloween yet, but it’s beginning to look a lot like a merry Christmas, and that’s good news for advertisers.
The latest survey from PriceGrabber, a shopping comparison site, finds that 54 percent of consumers are planning to spend $500 or more on holiday gifts, up from 2011.
Online looks to be a major destination for these shoppers, with three-quarters saying they plan to shop on the web. A close second was discount stores such as Walmart with 74 percent of the vote, followed in a distant third by department stores at 49 percent.
Only 9 percent plan to go to luxury department stores, however.
PriceGrabber notes that retail advertisers are already pushing some promotions as they gear up for Black Friday and Cyber Monday next month.
Many stores have been increasing the number of seasonal workers they’re hiring on, too, in an indication that they have higher hopes for consumer spending as well.
Amazon said this week that it plans to hire more than 50,000 workers, slightly more than last year. Toys ‘R’ Us and Walmart, among others, have also said they’re hiring more seasonal employees in anticipation of bigger crowds and higher spending.
And buyers say they are expecting a flood of retail advertising dollars on local television as soon as the election ends. Retailers have been squeezed out by political ads the past couple months.
Tags: ads, advertisers, advertising, amazon, consumers, holiday, holiday ad spending, holiday advertising, holiday spending, local ad spending, online, pricegrabber, retail, shopping, studies, walmart, web
Sad men: Agency morale falls off a cliff
On the horizon, layoffs at WSJ and Barron’s
‘Man With a Plan’ off to a decent start on CBS
Here they are, this TV season’s biggest DVR gainers
For YouTube, a looming battle over music rights
NBA tips off with a rise in CPMs and tighter inventory
Media Life’s Digital Media Transparency Initiative
It’s here: Media Life’s new sports newsletter
Just what Fox dreamed of, a Cubs World Series
Big stink over another botched Rolling Stone story
A catalog of Donald Trump’s many Twitter insults
Nielsen: We’ll use PPMs to measure OOH TV viewing
Football overrun lifts CBS’s Sunday lineup
- Brian McHale becomes SVP of information technology at CBS Radio
- Kieran Murray becomes Washington bureau chief at Reuters
- Allison Petty rises to digital and special projects editor at the Herald & Review
- San Francisco Chronicle metro columnist C.W. Nevius exits
- Craig Sager gets a pregame tribute from TNT
- Coming, a possible preview of Trump TV
- The word: Drew Barrymore getting a talk show
- ‘Tonight Show’ showrunner Josh Lieb exits
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford