Indications are it will be a jolly holiday
October 16, 2012
We haven’t even hit Halloween yet, but it’s beginning to look a lot like a merry Christmas, and that’s good news for advertisers.
The latest survey from PriceGrabber, a shopping comparison site, finds that 54 percent of consumers are planning to spend $500 or more on holiday gifts, up from 2011.
Online looks to be a major destination for these shoppers, with three-quarters saying they plan to shop on the web. A close second was discount stores such as Walmart with 74 percent of the vote, followed in a distant third by department stores at 49 percent.
Only 9 percent plan to go to luxury department stores, however.
PriceGrabber notes that retail advertisers are already pushing some promotions as they gear up for Black Friday and Cyber Monday next month.
Many stores have been increasing the number of seasonal workers they’re hiring on, too, in an indication that they have higher hopes for consumer spending as well.
Amazon said this week that it plans to hire more than 50,000 workers, slightly more than last year. Toys ‘R’ Us and Walmart, among others, have also said they’re hiring more seasonal employees in anticipation of bigger crowds and higher spending.
And buyers say they are expecting a flood of retail advertising dollars on local television as soon as the election ends. Retailers have been squeezed out by political ads the past couple months.
Tags: ads, advertisers, advertising, amazon, consumers, holiday, holiday ad spending, holiday advertising, holiday spending, local ad spending, online, pricegrabber, retail, shopping, studies, walmart, web
NBC’s ‘Sound of Music’ hits a high note
Whoa: No. 1 show in 18-34s is on cable
Twitter takes a shot at retargeting
Media scrambles to cover Mandela’s death
Rethinking media’s compensation model
Want higher ratings? Program holiday music.
‘Bonnie & Clyde,’ shoot-em-up lovers
Rachel, I try so hard. It’s never enough.
‘Modern Family’ gains in syndication
Real-time buying: Media’s next revolution
Netflix scores another awards first
Best tube bets this weekend
NBC Christmas special soars to seven-year high
- Deirdre Finnegan becomes publisher at EatingWell magazine
- Sam Rosen becomes VP of marketing at The Atlantic
- Eric Schurenberg rises to president at Inc. Magazine
- Nicoletta Santoro becomes creative director at Town&Country
- Claudia Foghini rises to SVP of production strategy at Telemundo
- Leslie Scott rises to digital program director at Entercom
- Todd Porch becomes VP and GM at Comcast Wholesale AdDelivery
- Todd Taplin becomes EVP of global sales at Celtra
- Four join branding firm The Sound Research
- Rick Allen becomes lead race announcer at NBC Sports
- 'Early Start' anchor Zoraida Sambolin exiting CNN
- Ana Jurka becomes on-air personality at Deportes Telemundo
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s younger viewer ratings
Senior media planner in Midtown Manhattan
Media operations coordinator job in New York
Media planner opening in Brooklyn
Media planner/buyer in Cedar Rapids, Iowa
Media buyer position in Hartford, Conn.