In a train station, a bloody countdown
You see giant hands, ugly and gnarled, the hands of a zombie
February 7, 2013
In the large pantheon of alternative media stunts, this is one of the most disgusting.
And also one of the most effective.
On the floor in Union Station in Toronto, there sits a large sign. On the right and left of the sign there are two gigantic hands.
These aren’t regular hands, however. They’re hideous, gnarled by scabs and scars, and blackened with age. Bone and blood leak out of the hands at their bottoms, as though they’d just been hacked from an arm.
Worst of all, the diseased fingers on these hands keep falling off. A pile of them litter the floor.
The dropped digits are part of a macabre countdown, tallying the number of days until the return of the hit AMC zombie show “The Walking Dead.”
The sign between the hands reads, “Days left until it’s back,” over top of the words “Walking Dead.”
Every day one finger is removed and left on the ground as part of the countdown. It’s a genius way to remind people about the third-season debut, which comes Sunday.
The sign was placed in the station earlier this week. Six fingers have fallen off so far, and today there will be an additional piece to the stunt.
From 2 to 7 p.m., during the post-work rush hour, a gang of zombies will be on hand, chained to cinder blocks around the sign, mimicking imagery from last fall’s season finale and also presumably preventing the flesh-eaters from attacking nearby commuters.
The zombies will be handing out “Dead” T-shirts and reminding people of Sunday’s premiere.
The stunt works because it’s such a natural tie-in with the program. The countdown effectively makes people aware of Sunday’s premiere.
And the way it’s presented, with the revolting-looking hands, is a perfect encapsulation of the horror and humor that thread through every episode of “Dead.”
Plus Leo Burnett, the agency behind the stunt, is giving the countdown a second life on social media.
By tweeting the hashtag #twdfeb10 along with a picture of themselves with the hands, fans are entered into a drawing to win one of the severed finger.
As one person tweeted, the nubby thumb would make a perfect ottoman.
Tags: alt media, alternative media, alternative media stunts, amc, debut, media, people, Plus Leo Burnett, premiere, season finale, season premiere, social media, this week, today, train station, walking dead, walking dead severed fingers, walking dead toronto
Rachel, I don’t think my boss likes me
So, what’s your take on Fox-Time Warner?
Best tube bets this weekend
Cable overnights: A surge for ‘Suits’
Washington Post: Iran detained our reporter
Ahhh, a little light mooding for ‘Sharknado 2′
Study: Good Twitter buzz can really lift a movie
More rumors about ‘Meet the Press’ host
A night of ups and downs for broadcast
Two more summer shows get the axe
St. Louis: Picking up after a slow start
‘Married,’ funny, yes. Deep? No.
For Fox, extra helpings of chef Ramsay
- CBS Outdoor president and COO Wally Kelly exiting
- Matt Miller becomes ECD at BBDO San Francisco
- Drew Brown becomes SVP of production at AMC
- Denise Vance rises to head of U.S. video and radio at the AP
- Josh Topolsky becomes an online editor at Bloomberg
- David Rubin becomes head of brand at Pinterest
- Amie Deutch becomes publisher at Tasting Table
- Caroline Sheu becomes chief marketing officer at Care.com
- Paul Burden becomes SVP of sales at XAPPmedia
- Maude Apatow guesting on HBO's 'Girls'
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago
Assistant media buyer job in Iowa City
Media strategist position in Stamford