‘Idol’ powers Fox on a repeat-laden night
Hit singing show averages a 3.7 in 18-49s
March 7, 2013
On a night littered with reruns, Fox was the only Big Five network with an all-original schedule.
And though “American Idol” fell once again from last week, it still powered the network to a dominant win on the night.
“Idol” averaged a 3.7 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, down from a 3.9 last Wednesday. But it was up from a season-low 3.4 for Tuesday’s episode.
Only three other original programs aired on the Big Five last night. NBC’s “Whitney” drew a 1.3 at 8 p.m., its best rating in five weeks.
ABC’s “The Neighbors” drew a 1.7 at 8:30, growing on its lead-in, a repeat of “The Middle” that averaged a 1.6.
And ABC’s “Suburgatory” drew a 1.7 at 9:30, also leading out of a repeat, “Modern Family,” which averaged a 2.0 and finished as the night’s No. 2 show to “Idol.”
Fox was first for the night among 18-49s with a 3.7 average overnight rating and a 10 share. CBS was second at 1.9/5, Univision third at 1.8/5, ABC fourth at 1.5/4, NBC fifth at 1.1/3, Telemundo sixth at 0.6/2 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. Fox led with a 3.7 for “Idol,” followed by CBS with a 2.5 for “Survivor.” Univision was third with a 2.0 for “Por Ella Soy Eva,” ABC fourth with a 1.6 for a repeat of “The Middle” (1.6) and a new “Neighbors” (1.7) and NBC fifth with a 1.2 for two episodes of “Whitney” (1.3 for an original at 8, 1.0 for rerun at 8:30). The CW and Telemundo tied for sixth at 0.4, CW for a repeat of “Arrow” and Telemundo for “Pasion Prohibida.”
Fox was first again at 9 p.m. with a 3.7 for more “Idol,” while ABC moved to second with a 1.9 for a repeat of “Family” (2.0) and a new “Suburgatory” (1.7). Univision was third with a 1.8 for “Amores Verdaderos,” CBS fourth with a 1.7 for a “Criminal Minds” rerun, NBC fifth with a 1.1 for a repeat of “Law & Order: Special Victims Unit,” Telemundo sixth with a 0.9 for “La Patrona” and CW seventh with a 0.4 for a repeat of “Supernatural.”
At 10 p.m. CBS and Univision tied for the lead at 1.5, CBS for a repeat of “CSI” and Univision for “Amor Bravio.” NBC was third with a 1.0 for a rerun of “Chicago Fire,” ABC fourth with a 0.9 for a “Nashville” repeat and Telemundo fifth with a 0.4 for “El Rostro de la Venganza.”
Fox also finished first for the night among households with a 7.6 average overnight rating and a 12 share. CBS was second at 5.1/8, ABC third at 3.1/5, NBC fourth at 2.6/4, Univision fifth at 2.2/3, CW sixth at 0.9/1 and Telemundo seventh at 0.8/1.
Another newspaper group goes on the block
Strong kickoff for ‘Thursday Night Football’
So, what’s the future of out of home advertising?
Programming notes: ABC eyes ‘Shark’ spinoff
NFL opener lifts NBC late-night lineup
This week’s daypart ratings
Cable overnights: ‘Project Runway’ surges
A slimmed-down return for ‘Biggest Loser’
Digital video’s hot but does face hurdles
Gauging new shows via social media
‘Roosevelts: An Intimate History,’ yes
Rachel, your advice on resumes, please
Best tube bets this weekend
- Fernando Monedero becomes head of Latin America digital MEC
- Prasoon Joshi rises to chairman at McCann Worldgroup Asia Pacific
- Michael Ouweleen rises at Turner Broadcasting
- Joe Ferullo rises at CBS Television Distribution
- Kristen Baldwin and Kerry Diamond join Yahoo
- Wade Beckett becomes chief programming officer at Fusion
- Jenna Wolfe becomes national correspondent at NBC News
- Mandy Moore guesting on Fox's 'Red Band Society'
- Actor David Fumero joins Starz' 'Power'
This week’s daypart ratings
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer opening in Cleveland/Akron
TV media buyer wanted in West Covina, California
Senior media planner/buyer job in Pittsburgh
Media planner/buyer wanted in Louisville
Junior media planner job in the Washington area