‘Idol’ powers Fox on a repeat-laden night
Hit singing show averages a 3.7 in 18-49s
March 7, 2013
On a night littered with reruns, Fox was the only Big Five network with an all-original schedule.
And though “American Idol” fell once again from last week, it still powered the network to a dominant win on the night.
“Idol” averaged a 3.7 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, down from a 3.9 last Wednesday. But it was up from a season-low 3.4 for Tuesday’s episode.
Only three other original programs aired on the Big Five last night. NBC’s “Whitney” drew a 1.3 at 8 p.m., its best rating in five weeks.
ABC’s “The Neighbors” drew a 1.7 at 8:30, growing on its lead-in, a repeat of “The Middle” that averaged a 1.6.
And ABC’s “Suburgatory” drew a 1.7 at 9:30, also leading out of a repeat, “Modern Family,” which averaged a 2.0 and finished as the night’s No. 2 show to “Idol.”
Fox was first for the night among 18-49s with a 3.7 average overnight rating and a 10 share. CBS was second at 1.9/5, Univision third at 1.8/5, ABC fourth at 1.5/4, NBC fifth at 1.1/3, Telemundo sixth at 0.6/2 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. Fox led with a 3.7 for “Idol,” followed by CBS with a 2.5 for “Survivor.” Univision was third with a 2.0 for “Por Ella Soy Eva,” ABC fourth with a 1.6 for a repeat of “The Middle” (1.6) and a new “Neighbors” (1.7) and NBC fifth with a 1.2 for two episodes of “Whitney” (1.3 for an original at 8, 1.0 for rerun at 8:30). The CW and Telemundo tied for sixth at 0.4, CW for a repeat of “Arrow” and Telemundo for “Pasion Prohibida.”
Fox was first again at 9 p.m. with a 3.7 for more “Idol,” while ABC moved to second with a 1.9 for a repeat of “Family” (2.0) and a new “Suburgatory” (1.7). Univision was third with a 1.8 for “Amores Verdaderos,” CBS fourth with a 1.7 for a “Criminal Minds” rerun, NBC fifth with a 1.1 for a repeat of “Law & Order: Special Victims Unit,” Telemundo sixth with a 0.9 for “La Patrona” and CW seventh with a 0.4 for a repeat of “Supernatural.”
At 10 p.m. CBS and Univision tied for the lead at 1.5, CBS for a repeat of “CSI” and Univision for “Amor Bravio.” NBC was third with a 1.0 for a rerun of “Chicago Fire,” ABC fourth with a 0.9 for a “Nashville” repeat and Telemundo fifth with a 0.4 for “El Rostro de la Venganza.”
Fox also finished first for the night among households with a 7.6 average overnight rating and a 12 share. CBS was second at 5.1/8, ABC third at 3.1/5, NBC fourth at 2.6/4, Univision fifth at 2.2/3, CW sixth at 0.9/1 and Telemundo seventh at 0.8/1.
Meredith buys up more health titles
The greater significance of ‘Empire’
CBS’s ‘CSI’ surges to season high Tuesday
State of the Union soars on Twitter
GoDaddy yanks controversial Super Bowl ad
It’s now suddenly tight among 18-49s
NBC’s big Super Bowl bet on ‘Blacklist’
How cable plans to counter Super Bowl
‘Fortitude,’ murder in a faraway place
So tell us, who will win Sunday’s Super Bowl?
Russian spies and their family ties
Cable overnights: ‘Love and Hip Hop’ grows
NBC slates Super Bowl en Español
- Mehta Mehta becomes group digital creative director at INNOCEAN
- Gustavo Sarkis becomes ECD at Crispin Porter + Bogusky
- Jason Trobman becomes CTO at Digital Pulp
- Bruce Lefkowitz rises to EVP of ad sales at Fox Networks Group
- Luis Carlos Vélez becomes EVP of news at Telemundo
- Toby Faulkner rises to VP of programming at FYI
- Liz Alderman and Brandy Crawford join Tremendous! Entertainment
- Millie Brady joins Lifetime's 'The Clan of the Cave Bear'
- David Tennant joins Netflix's 'A.K.A. Jessica Jones'
- Craig Ferguson signs overall deal with Lionsgate TV
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Assistant media buyer opening in San Francisco
Digital media buyer job in Minneapolis
Programmatic media planner wanted in New York
Assistant digital media planner job in Dearborn, Michigan
Media planner/buyer position in Baltimore