Hut abandons plan for piz-za the debate
October 14, 2012
Was Pizza Hut executing a clever marketing campaign or messing with the democratic process?
Apparently there were enough people thinking the latter for the pizza company to stop doing the former.
The restaurant chain announced Friday that it has suspended its offer to provide a lifetime supply of pizza to anyone who asked, at tomorrow's presidential debate, both candidates whether they prefer sausage or pepperoni on their pizza.
Instead it will move the campaign online, where everyone will have a chance to pursue pizza for life privileges.
The campaign had received criticism from a number of different quarters, including Gawker, Salon and a number of online forums, for attempting to turn the democratic process into a pizza commercial.
While Pizza Hut did not acknowledge the criticism in its announcement that it was suspending the campaign, it did say that the "buzz" surrounding the stunt had proven that the question of pizza topping preference is indeed important.
"We're no longer asking a few hundred attendees at the town hall presidential debate on Oct. 16 to pose the question, rather we're bringing the question — sausage or pepperoni? — to millions of Americans," said Pizza Hut chief market officer Kurt Kane in a statement.
Tags: alternative media, campaign, debate, Kurt Kane, lifetime, marketing, online, people, pizza hut, pizza hut debate, pizza hut presidential debate, pizza topings debate, pizza toppings presidential debate, presidential debate
‘Extant’ returns to a series low
Facebook monetizing booming videos
Record crowd turns out for semifinal win
What’s ailng the U. S. media economy
Dallas: TV builds on furniture spending
Wack job: A Donald Trump rantalogue
‘Hollywood Cycle,’ peddling to nowhere
Weekend TV: Women play for title
Cable overnights: ‘Haves’ hits a high
‘Avenida Brasil’ helps boost Telemundo
Microsoft eases out of display advertising
TV Land yanks ‘Dukes of Hazzard’
Okay start for new drama ‘Zoo’
- Chris Garbutt becomes global creative president at TBWA
- Steve Jun becomes CEO at INNOCEAN Worldwide Americas
- Jon Ruppel becomes creative director at Team One
- Karen Kaufman becomes managing partner at Gain Theory
- Clay Fisher becomes SVP of consumer marketing at The NY Times
- Merope Mills and Paul Lewis rise at Guardian U.S.
- Kurt Hoy becomes content strategy director at Bonnier Motorcycle Group
- Mike Zaneis becomes president and CEO at Trustworthy Accountability Group
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta
Media planner position in Minneapolis
Media buyer position in Sacramento