Hut abandons plan for piz-za the debate
October 14, 2012
Was Pizza Hut executing a clever marketing campaign or messing with the democratic process?
Apparently there were enough people thinking the latter for the pizza company to stop doing the former.
The restaurant chain announced Friday that it has suspended its offer to provide a lifetime supply of pizza to anyone who asked, at tomorrow's presidential debate, both candidates whether they prefer sausage or pepperoni on their pizza.
Instead it will move the campaign online, where everyone will have a chance to pursue pizza for life privileges.
The campaign had received criticism from a number of different quarters, including Gawker, Salon and a number of online forums, for attempting to turn the democratic process into a pizza commercial.
While Pizza Hut did not acknowledge the criticism in its announcement that it was suspending the campaign, it did say that the "buzz" surrounding the stunt had proven that the question of pizza topping preference is indeed important.
"We're no longer asking a few hundred attendees at the town hall presidential debate on Oct. 16 to pose the question, rather we're bringing the question — sausage or pepperoni? — to millions of Americans," said Pizza Hut chief market officer Kurt Kane in a statement.
Tags: alternative media, campaign, debate, Kurt Kane, lifetime, marketing, online, people, pizza hut, pizza hut debate, pizza hut presidential debate, pizza topings debate, pizza toppings presidential debate, presidential debate
Fox jumps to No. 2 with ‘Rocky Horror Picture Show’
Third debate improves to nearly 69 million viewers
Blame Millennials for the real estate advertising decline
Rachel, how do I shut my boss up about politics?
Tell us, what is the future of digital radio?
It’s here: Media Life’s new sports newsletter
Weekend TV: The zombies lurch back on the air
Cable overnights: Shows slip against dominant debates
Gobble, gobble: AT&T is eyeing Time Warner
Final debate dominates Wednesday night on social
Fun distraction on debate night: Halloween cartoons
Mixed ratings for postseason baseball
Fall’s biggest TV story: The NFL ratings free fall
- David Patton becomes global president at Y&R
- J.P. Hannan becomes CFO at Social Reality
- Princell Hair becomes SVP and GM at CSN New England
- Cyril Vanier becomes an anchor at CNN International
- John Poliquin becomes a director at Derby
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford