Hut abandons plan for piz-za the debate
October 14, 2012
Was Pizza Hut executing a clever marketing campaign or messing with the democratic process?
Apparently there were enough people thinking the latter for the pizza company to stop doing the former.
The restaurant chain announced Friday that it has suspended its offer to provide a lifetime supply of pizza to anyone who asked, at tomorrow's presidential debate, both candidates whether they prefer sausage or pepperoni on their pizza.
Instead it will move the campaign online, where everyone will have a chance to pursue pizza for life privileges.
The campaign had received criticism from a number of different quarters, including Gawker, Salon and a number of online forums, for attempting to turn the democratic process into a pizza commercial.
While Pizza Hut did not acknowledge the criticism in its announcement that it was suspending the campaign, it did say that the "buzz" surrounding the stunt had proven that the question of pizza topping preference is indeed important.
"We're no longer asking a few hundred attendees at the town hall presidential debate on Oct. 16 to pose the question, rather we're bringing the question — sausage or pepperoni? — to millions of Americans," said Pizza Hut chief market officer Kurt Kane in a statement.
Tags: alternative media, campaign, debate, Kurt Kane, lifetime, marketing, online, people, pizza hut, pizza hut debate, pizza hut presidential debate, pizza topings debate, pizza toppings presidential debate, presidential debate
The latest: Bloomberg Pursuits folds print edition
Victoria’s Secret sashays to No. 1 on Monday night
Orlando is the best city to party in on New Year’s Eve
Dallas Cowboys’ latest win tops social media
Five ad spending trends to watch for next year
Pondering the future of troubled Pandora (cont’d.)
Here are the top cable channels among Millennials
Back from the dead, yes, it’s Paste magazine
Introducing Media Life’s Out of Home Premium
Honoring Jimmy V with good early-season matchups
Time’s up: The Apple Watch appears to be tanking.
‘This Is Us’ rises to broadcast’s top L+3 drama
The worldwide leader in ad blocking: Poland
- Robert Arrindell becomes programmatic director at Rouge Media
- Mark Andersen becomes group creative director at Colle+McVoy
- Stephen Mooallem becomes editor in chief at The Village Voice
- Bruce Perlmutter becomes SVP of production at Condé Nast Entertainment
- Julia Ioffe becomes foreign policy reporter at The Atlantic
- Yoel Flohr becomes SVP of franchise development at AMC
- Dorothy Crompton becomes VP of format licensing at Fox TV Distribution
- Steve Dennen becomes head of partnerships at Simmons Research
- Nick McCarthy becomes UK and EMEA managing director at Signal
- Alexandra Breckenridge joins NBC's 'This Is Us'
- Jimmy Kimmel hosting ABC's Academy Awards
This week’s top-rated movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: August 2016
This month’s new media traffic data
SEO and SEM manager opening in Pittsburgh
Media supervisor opening in New York
Media buyer/planner position in Madison, WI
Cincinnati agency needs a senior media strategist (online)
Senior media buyer position in San Diego