How to leverage LinkedIn, and at no cost
Bill DeRosa tells how to make the most of the site's free tools
January 26, 2012
Everyone’s talking these days about social media as the next big wave in advertising, and there’s no doubt it is. Just look at the ad forecasts for Facebook, Twitter and LinkedIn.
But you don’t have to spend big bucks advertising on the leading social media sites to generate interest and drive traffic to your client’s pages.
There’s a lot you can do using the tools those sites make available to everyone. They cost nothing, and if done right they can deliver just as well if not better than a burst of advertising.
You just have to know what you are doing.
In this Media Life webinar, Bill DeRosa of
, a social media agency, will explain all the ways you can leverage the free tools on LinkedIn to maximum advantage.
You will learn:
+ How to optimize your profile for search
+ How to create a professional profile
+ How to utilize groups to prospect, connect and become a thought leader
+ How to use plug-ins to integrate other social platforms
The webinar will run for a half an hour, with another 15 minutes for questions and answers.
The webinar is sponsored by BPA, the online, print and face-to-face auditing service.
Attendees will receive free access to BPA’s new online traffic tool, which contains data on all BPA-audited web sites. Now you can compare multiple sites against one another. To learn more, visit the BPA web site.
To listen to the webinar, just follow this link:
ABC and NBC on top as summer sets
Wanna be in an ad? Quick, do a selfie!
ISIS claims to have killed another journalist
NBC’s ‘Ninja’ slithers to best rating in a month
Fred Ryan becomes publisher of Washington Post
Slow start for political spending in 2014
New Orleans: TV news is really hot
ABC’s ‘Forever:’ More like a few weeks
‘My Friends Call Me Johnny,’ old dude
Tell us, what’s your take on automated buying?
And now, the news from David Muir
Apple: We’re investigating iCloud vulnerability
A&E cancels top scripted show ‘Longmire’
- Bert Hamaoui becomes group media director at MeringCarson in San Diego
- TNT and TBS programming chief Michael Wright leaving Turner
- Rona Fairhead becomes chairman of the BBC Trust
- Jim Louderback leaving Discovery Digital Networks
- Joan Rivers remains in serious condition
- Chelsea Clinton exits NBC News
- Enver Gjokaj and Chad Michael Murray join ABC’s ‘Agent Carter’
- Syfy cancels Wil Wheaton’s show
- ‘The Following’ showrunner Jennifer Johnson exits
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Junior media planner job in the Washington area
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC