How to leverage LinkedIn, and at no cost
Bill DeRosa tells how to make the most of the site's free tools
January 26, 2012
Everyone’s talking these days about social media as the next big wave in advertising, and there’s no doubt it is. Just look at the ad forecasts for Facebook, Twitter and LinkedIn.
But you don’t have to spend big bucks advertising on the leading social media sites to generate interest and drive traffic to your client’s pages.
There’s a lot you can do using the tools those sites make available to everyone. They cost nothing, and if done right they can deliver just as well if not better than a burst of advertising.
You just have to know what you are doing.
In this Media Life webinar, Bill DeRosa of
, a social media agency, will explain all the ways you can leverage the free tools on LinkedIn to maximum advantage.
You will learn:
+ How to optimize your profile for search
+ How to create a professional profile
+ How to utilize groups to prospect, connect and become a thought leader
+ How to use plug-ins to integrate other social platforms
The webinar will run for a half an hour, with another 15 minutes for questions and answers.
The webinar is sponsored by BPA, the online, print and face-to-face auditing service.
Attendees will receive free access to BPA’s new online traffic tool, which contains data on all BPA-audited web sites. Now you can compare multiple sites against one another. To learn more, visit the BPA web site.
To listen to the webinar, just follow this link:
So, what’s your take on Fox-Time Warner?
For Fox, extra helpings of chef Ramsay
No ‘Jump of the Century’ after all
Cable overnights: ‘Rizzoli’ rises in 18-49s
A college radio fundraiser gone awry
Two more summer shows get the axe
St. Louis: Picking up after a slow start
Won’t you help Jon Stewart buy CNN?
Huge management shakeup at Conde Nast
Lukewarm debut for NBC’s ‘Food Fighters’
This summer’s winners and losers
The future for Forbes and other business titles
Swing and a miss for the British Open
- Shoshana Winter becomes executive planning director at mcgarrybowen
- Danna Castiglia rises to VP of business development at CBS News
- Tim Pastore becomes programming president at National Geographic Channel
- Bill Cox and Walter Naar join Grit and Escape
- Nick Catucci becomes features editor at Billboard
- Paul Cushman becomes chief revenue officer at Dstillery
- Michelle Fairley joins the cast of ABC's 'Resurrection'
- Shemar Moore returning to CBS's 'Young and the Restless'
- Lucy Lawless joins ABC's 'Marvel's Agents of S.H.I.E.L.D.'
- Cast of 'Orange is the New Black' guesting on TBS's 'Conan'
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago
Assistant media buyer job in Iowa City
Media strategist position in Stamford