How to get the very most out of Facebook
There's lots one can do to enhance a brand and attract fans
March 1, 2012
Facebook is the most important media phenomenon of this decade, and a big part of that comes from allowing its users to become publishers in their own right. Every user gets to express herself or himself in their own terms.
That’s true for businesses as well.
But not everyone does it well. Far too many businesses set up Facebook pages and then promptly forget about them. The problem: They don’t get the dynamics of Facebook as a means of spreading the value of their brands to new universes.
Meet Bill DeRosa of
Talking Finger, a social media agency.
In this webinar, Bill walks Media Life readers through all the ways they can improve Facebook pages. The webinar is titled “Getting the very most out of Facebook.”
As Bill explains, a fully optimized Facebook page can attract new customers while deepening ties with existing customers.
But it does even more. It turns fans into advocates for your brand, and those fans share that advocacy with friends.
It allows you to become a thought leader, the go-to authority in your market. And it builds brand loyalty and trust through the transparency it brings to your brands.
In this webinar, you will learn:
-How to create and enhance your page’s look
-How to gain greater exposure through apps, tabs and plug-ins
-How to use analytics to define your strategy
-What to post–and what not to post
To illustrate his insights, Bill used the Facebook page belonging to Media Life, a page that’s clearly in need of help (See it here at
The webinar is sponsored by BPA, the online, print and face-to-face auditing service. Any one who listens to the webinar will receive free access to BPA’s new online traffic tool, which contains data on all BPA-audited web sites.
To listen to the webinar, just follow the link below:
You can also access the accompanying slideshow by following this link:
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