How to get the very most out of Facebook
There's lots one can do to enhance a brand and attract fans
March 1, 2012
Facebook is the most important media phenomenon of this decade, and a big part of that comes from allowing its users to become publishers in their own right. Every user gets to express herself or himself in their own terms.
That’s true for businesses as well.
But not everyone does it well. Far too many businesses set up Facebook pages and then promptly forget about them. The problem: They don’t get the dynamics of Facebook as a means of spreading the value of their brands to new universes.
Meet Bill DeRosa of
Talking Finger, a social media agency.
In this webinar, Bill walks Media Life readers through all the ways they can improve Facebook pages. The webinar is titled “Getting the very most out of Facebook.”
As Bill explains, a fully optimized Facebook page can attract new customers while deepening ties with existing customers.
But it does even more. It turns fans into advocates for your brand, and those fans share that advocacy with friends.
It allows you to become a thought leader, the go-to authority in your market. And it builds brand loyalty and trust through the transparency it brings to your brands.
In this webinar, you will learn:
-How to create and enhance your page’s look
-How to gain greater exposure through apps, tabs and plug-ins
-How to use analytics to define your strategy
-What to post–and what not to post
To illustrate his insights, Bill used the Facebook page belonging to Media Life, a page that’s clearly in need of help (See it here at
The webinar is sponsored by BPA, the online, print and face-to-face auditing service. Any one who listens to the webinar will receive free access to BPA’s new online traffic tool, which contains data on all BPA-audited web sites.
To listen to the webinar, just follow the link below:
You can also access the accompanying slideshow by following this link:
For ‘Fashion Police,’ back on the beat
Men catching women in social media usage
In Iran, uncertainty on reporter’s future
‘Todrick,’ from YouTube to boob tube
‘NBC Nightly News’ secures its lead
‘Dome’ rebounds from series low
The internet of things, demystified
Radio ad $ in first half: Flat to last year
Programming blog: Latest pickups and cancellations
A local TV station, a national tragedy
New Orleans: Looking back at Katrina
‘Narcos,’ ripping tale of the drug wars
Weekend TV: Jammin’ with Miley Cyrus
- Richard Maranville rises to EVP and CDO at Freeman
- Philip Matthys becomes head of business affairs at Hulu
- Nikki Schwab becomes a political reporter at DailyMail.com
- Desmond Harrington joins CBS's upcoming 'Limitless'
- Christina Applegate guesting on Fox's comedy 'The Grinder'
- Brooke Burke-Charvet co-hosting ABC's Miss America telecast
- Betty White guesting on Fox's 'Bones'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois