Houston is most mobile-savvy shopping city
November 21, 2012
Mentioning the city of Houston conjures up images of oil wells, cowboy hats and … mobile shopping?
For the second straight year Houston has claimed the No. 1 spot on the Interactive Advertising Bureau's U.S. Mobile Shopping Savvy Cities Index, which the IAB says is due to the city's mobile shopping versatility and dexterity.
The rankings are determined by mobile usage patterns and the frequency of use among mobile shoppers in major U.S. cities. For the purposes of the index "mobile shopping" is defined as making purchases using a phone or tablet, and also using mobile devices to research products that are later bought at brick-and-mortar locations.
Houston is followed on the list by three West Coast cities–Seattle-Tacoma, San Francisco and Los Angeles–with the highest-ranking East Coast market, New York, rounding out the top five.
In order, Atlanta, Chicago, Dallas-Fort Worth, Boston and Philadelphia came in Nos. 6-10, with Washington, D.C., Detroit, Tampa-St. Petersburg, Phoenix and Minneapolis-St. Paul making up the rest of the top 15.
The mobile shopping index is part of IAB and Prosper Mobile Insights' second annual mobile shoppers study. More findings from the study can been found by clicking here.
Tags: houston, iab, interactive advertising bureau, los angeles, Minneapolis St, mobile, mobile devices, mobile shopping, Mobile Shopping Savvy Cities Index, research, Seattle Tacoma, shopping, study, top mobile shopping cities, Washington, West Coast
ABC and NBC on top as summer sets
Wanna be in an ad? Quick, do a selfie!
ISIS claims to have killed another journalist
NBC’s ‘Ninja’ slithers to best rating in a month
Fred Ryan becomes publisher of Washington Post
Slow start for political spending in 2014
New Orleans: TV news is really hot
ABC’s ‘Forever:’ More like a few weeks
‘My Friends Call Me Johnny,’ old dude
Tell us, what’s your take on automated buying?
And now, the news from David Muir
Apple: We’re investigating iCloud vulnerability
A&E cancels top scripted show ‘Longmire’
- Bert Hamaoui becomes group media director at MeringCarson in San Diego
- TNT and TBS programming chief Michael Wright leaving Turner
- Rona Fairhead becomes chairman of the BBC Trust
- Jim Louderback leaving Discovery Digital Networks
- Joan Rivers remains in serious condition
- Chelsea Clinton exits NBC News
- Enver Gjokaj and Chad Michael Murray join ABC’s ‘Agent Carter’
- Syfy cancels Wil Wheaton’s show
- ‘The Following’ showrunner Jennifer Johnson exits
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Junior media planner job in the Washington area
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC