Houston is most mobile-savvy shopping city
November 21, 2012
Mentioning the city of Houston conjures up images of oil wells, cowboy hats and … mobile shopping?
For the second straight year Houston has claimed the No. 1 spot on the Interactive Advertising Bureau's U.S. Mobile Shopping Savvy Cities Index, which the IAB says is due to the city's mobile shopping versatility and dexterity.
The rankings are determined by mobile usage patterns and the frequency of use among mobile shoppers in major U.S. cities. For the purposes of the index "mobile shopping" is defined as making purchases using a phone or tablet, and also using mobile devices to research products that are later bought at brick-and-mortar locations.
Houston is followed on the list by three West Coast cities–Seattle-Tacoma, San Francisco and Los Angeles–with the highest-ranking East Coast market, New York, rounding out the top five.
In order, Atlanta, Chicago, Dallas-Fort Worth, Boston and Philadelphia came in Nos. 6-10, with Washington, D.C., Detroit, Tampa-St. Petersburg, Phoenix and Minneapolis-St. Paul making up the rest of the top 15.
The mobile shopping index is part of IAB and Prosper Mobile Insights' second annual mobile shoppers study. More findings from the study can been found by clicking here.
Tags: houston, iab, interactive advertising bureau, los angeles, Minneapolis St, mobile, mobile devices, mobile shopping, Mobile Shopping Savvy Cities Index, research, Seattle Tacoma, shopping, study, top mobile shopping cities, Washington, West Coast
‘Duck’ flies higher after season low
Disney Interactive chops 700 jobs
NBC’s dilemma: Whither ‘Community’?
‘Late Night With Seth Meyers,’ go to bed
Rachel, I’ve been stuck bigtime by co-workers
‘Resurrection,’ it’s got a shot
Tell us, are you happy with your salary?
Best tube bets this weekend
Shocker: Isaiah Washington back on ‘Grey’s’
ABC, CBS and Fox bounce back on Wednesday
RJ Palmer, Varick and TargetCast merge into Assembly
Pew: Pope’s getting good buzz on Twitter
How much is new media encroaching on old?
- Heather Sandford becomes digital media manager at Ad Partners
- Martin Mohr becomes creative director at TBWA\Chiat\Day
- Carlos Sanchez becomes EVP and GM at Fox Deportes
- Greg Daniel, Laura Nelson, Saul Rosenberg and Marcy Shinder join Nielsen
- Liz Coddington and Melissa Stein join Adara Global
- Akiba Solomon becomes editorial director at Colorlines
- Matthew Galkin rises to partner at Warrior Poets
- Carlos Hermosillo joins Telemundo's sportscasting team
- Brooke Burke-Charvet guesting on ABC Family's 'Melissa & Joey'
- Gabriel Luna starring in El Rey Network's 'Matador'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior planner/buyer opening in Daytona Beach
Media coordinator job in Anchroage
Media planner opening in San Francisco
Media planner/buyer opening in Ancorage
Online marketing media buyer in Camas, Wash.