Houston is most mobile-savvy shopping city

Mentioning the city of Houston conjures up images of oil wells, cowboy hats and … mobile shopping?
 
For the second straight year Houston has claimed the No. 1 spot on the Interactive Advertising Bureau's U.S. Mobile Shopping Savvy Cities Index, which the IAB says is due to the city's mobile shopping versatility and dexterity.
 
The rankings are determined by mobile usage patterns and the frequency of use among mobile shoppers in major U.S. cities. For the purposes of the index "mobile shopping" is defined as making purchases using a phone or tablet, and also using mobile devices to research products that are later bought at brick-and-mortar locations.
 
Houston is followed on the list by three West Coast cities–Seattle-Tacoma, San Francisco and Los Angeles–with the highest-ranking East Coast market, New York, rounding out the top five.
 
In order, Atlanta, Chicago, Dallas-Fort Worth, Boston and Philadelphia came in Nos. 6-10, with Washington, D.C., Detroit, Tampa-St. Petersburg, Phoenix and Minneapolis-St. Paul making up the rest of the top 15.
 
The mobile shopping index is part of IAB and Prosper Mobile Insights' second annual mobile shoppers study. More findings from the study can been found by clicking here.
 

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