Here they are, the year’s top commercials
December 14, 2012
There are two different kinds of TV advertisements.
There are the regular, everyday kind that people fast-forward through while watching the episode of “Modern Family” that they DVRed last night.
And then there are the special ones, the ones that agencies devote lots of time to developing creatively and hope will go viral with a particularly compelling theme or direction.
Those are the ones that people watch voluntarily online, and they’re the ones that made YouTube’s annual list of top 20 most-watched commercials, released yesterday.
Topping the list is a Nike ad from Wieden + Kennedy London that shows a rogue band of footballers disrupting games, gyms and streets. It’s not your average commercial in more ways than one; it runs more than three minutes.
No. 2 is Pepsi Max and Kyrie Irving Present: Uncle Drew, from The Marketing Arm/Davie Brown Entertainment, followed by Volkswagen’s The Bark Side of the Moon, which debuted during the Super Bowl, from Deutsch LA.
Old Spice had the most ads in the top 20 with four, while Nike and Volkswagen had two apiece. Eight of the ads were for cars, several of which appeared during the Super Bowl.
You can view all of the top 20 commercials here.
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‘Modern Family’ falls to low in finale
Once again, ABC wins May sweep
This fall’s five big timeslot battles
Oh my! There goes Marilyn’s skirt.
‘Late Show With David Letterman,’ bravo
Tell us, how do you rate the fall lineups?
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Cable overnights: NBA stays hot
Fun facts about the Indy 500
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A record season for Telemundo
- Twelve join California agency David&Goliath
- Ellie Duque becomes publisher at Entertainment Weekly
- CBS Entertainment EVP of comedy Wendi Trilling exiting
- New York Times chief information officer Marc Frons exiting
- Marjorie Miller rises to director of global news at the Associated Press
- Melissa Bell rises to VP of growth and analytics at Vox Media
- Josh Swade becomes executive producer for film and video at Rolling Stone
- Jessica Lussenhop becomes senior writer at BBC News Magazine
- Emily Banks becomes deputy mobile editor at Bloomberg Digital
This week’s younger viewer ratings
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Media buyer/planner wanted in Louisville
Display media planner opening in Chicago
Media planner/buyer opening in Omaha
Assistant media planner wanted in Atlanta
Media buyer wanted in Pittsburgh