Here they are, the year’s top commercials
December 14, 2012
There are two different kinds of TV advertisements.
There are the regular, everyday kind that people fast-forward through while watching the episode of “Modern Family” that they DVRed last night.
And then there are the special ones, the ones that agencies devote lots of time to developing creatively and hope will go viral with a particularly compelling theme or direction.
Those are the ones that people watch voluntarily online, and they’re the ones that made YouTube’s annual list of top 20 most-watched commercials, released yesterday.
Topping the list is a Nike ad from Wieden + Kennedy London that shows a rogue band of footballers disrupting games, gyms and streets. It’s not your average commercial in more ways than one; it runs more than three minutes.
No. 2 is Pepsi Max and Kyrie Irving Present: Uncle Drew, from The Marketing Arm/Davie Brown Entertainment, followed by Volkswagen’s The Bark Side of the Moon, which debuted during the Super Bowl, from Deutsch LA.
Old Spice had the most ads in the top 20 with four, while Nike and Volkswagen had two apiece. Eight of the ads were for cars, several of which appeared during the Super Bowl.
You can view all of the top 20 commercials here.
Cablevision: We’re targeting cord cutters
Study: TV increases risk of obesity
Letterman back on top in late-night
‘Mark & Derek’s Excellent Flip,’ not bad
Jenner interview draws 16.9 million
‘Grey’s Anatomy’ grows with plot twist
Why the Empire State Building is red
Comcast confirms: TWC deal is dead
Nielsen: Cord cutting’s no big deal
Washington, D.C.: TV remains strong
‘Happyish,’ happyish in spite of itself
Rachel, this rep’s driving me bonkers
So, what network will win May sweeps?
- Michael Phillips becomes SVP of technology at LEVEL Studios
- Julien Tessier rises to North America CEO at Diadeis
- Alexis Madrigal rises to editor in chief at Fusion
- Aaron Mehta rises to senior staff writer at Defense News
- Ben Mims and Peter Jon Lindberg joins Saveur magazine
- Faye Brennan rises to senior editor at Women's Health
- Kristin Newman signs overall deal at ABC Studios
- Frank Langella returning for season four of FX's 'The Americans'
- Longtime Tim film critic Richard Corliss dies at age 71
This week’s younger viewer ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
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Media planner and content manager opportunity
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Freelance senior media planner job in Seattle