Here they are, the year’s top commercials
December 14, 2012
There are two different kinds of TV advertisements.
There are the regular, everyday kind that people fast-forward through while watching the episode of “Modern Family” that they DVRed last night.
And then there are the special ones, the ones that agencies devote lots of time to developing creatively and hope will go viral with a particularly compelling theme or direction.
Those are the ones that people watch voluntarily online, and they’re the ones that made YouTube’s annual list of top 20 most-watched commercials, released yesterday.
Topping the list is a Nike ad from Wieden + Kennedy London that shows a rogue band of footballers disrupting games, gyms and streets. It’s not your average commercial in more ways than one; it runs more than three minutes.
No. 2 is Pepsi Max and Kyrie Irving Present: Uncle Drew, from The Marketing Arm/Davie Brown Entertainment, followed by Volkswagen’s The Bark Side of the Moon, which debuted during the Super Bowl, from Deutsch LA.
Old Spice had the most ads in the top 20 with four, while Nike and Volkswagen had two apiece. Eight of the ads were for cars, several of which appeared during the Super Bowl.
You can view all of the top 20 commercials here.
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Weekend TV: It’s Argentina vs. Chile in final
Cable overnights: ‘Greenleaf’ plummets on night two
A new Spanish-language magazine, this one from Spain
Mexico’s Copa America games lead Univision
Fox’s U.S. Open coverage dips in year two
‘Big Brother’ boosts CBS to No. 1 on Wednesday
- Amy Hufft rises to president at HL Group
- Tracy Thompson-Harte becomes director of strategic accounts at INVNT
- Jeff Blackman becomes SVP of creative at Syfy and Chiller
- Ben Davies becomes director of development at Furlined
- Frances Conroy joins the cast of Spike TV's 'The Mist'
- Brian Austin Green joins Fox's 'Rosewood'
- Taylor Lautner joins the cast of Fox's 'Scream Queens'
This month’s digital traffic data: May 2016
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Associate media director position in LA
Media assistant opening in Northern Virginia
Freelance broadcast planner/buyer available
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer