Here they are, the year’s top commercials
December 14, 2012
There are two different kinds of TV advertisements.
There are the regular, everyday kind that people fast-forward through while watching the episode of “Modern Family” that they DVRed last night.
And then there are the special ones, the ones that agencies devote lots of time to developing creatively and hope will go viral with a particularly compelling theme or direction.
Those are the ones that people watch voluntarily online, and they’re the ones that made YouTube’s annual list of top 20 most-watched commercials, released yesterday.
Topping the list is a Nike ad from Wieden + Kennedy London that shows a rogue band of footballers disrupting games, gyms and streets. It’s not your average commercial in more ways than one; it runs more than three minutes.
No. 2 is Pepsi Max and Kyrie Irving Present: Uncle Drew, from The Marketing Arm/Davie Brown Entertainment, followed by Volkswagen’s The Bark Side of the Moon, which debuted during the Super Bowl, from Deutsch LA.
Old Spice had the most ads in the top 20 with four, while Nike and Volkswagen had two apiece. Eight of the ads were for cars, several of which appeared during the Super Bowl.
You can view all of the top 20 commercials here.
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- Michael Lieberman becomes CSO at Kinetic Worldwide
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- Bob Johns becomes chief revenue officer at Big Outdoor
- Chris Brooks rises to EVP of distribution at CW
- Salil Mehta becomes president at FoxNext
- David Perpich becomes president and GM at The Wirecutter
- Jessica Sebor and Aaron Hersh rise at Competitor Group
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- James Frain joins CBS All Access' 'Star Trek: Discovery'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
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Junior media planner/buyer position in Minneapolis-St. Paul
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