Here they are, the year’s top commercials
December 14, 2012
There are two different kinds of TV advertisements.
There are the regular, everyday kind that people fast-forward through while watching the episode of “Modern Family” that they DVRed last night.
And then there are the special ones, the ones that agencies devote lots of time to developing creatively and hope will go viral with a particularly compelling theme or direction.
Those are the ones that people watch voluntarily online, and they’re the ones that made YouTube’s annual list of top 20 most-watched commercials, released yesterday.
Topping the list is a Nike ad from Wieden + Kennedy London that shows a rogue band of footballers disrupting games, gyms and streets. It’s not your average commercial in more ways than one; it runs more than three minutes.
No. 2 is Pepsi Max and Kyrie Irving Present: Uncle Drew, from The Marketing Arm/Davie Brown Entertainment, followed by Volkswagen’s The Bark Side of the Moon, which debuted during the Super Bowl, from Deutsch LA.
Old Spice had the most ads in the top 20 with four, while Nike and Volkswagen had two apiece. Eight of the ads were for cars, several of which appeared during the Super Bowl.
You can view all of the top 20 commercials here.
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Rachel, I love my new boss but he sure tells whoppers
The coming breakup of Clear Channel Outdoor
Weekend TV: CBS previews ‘The Good Fight’
Fox: Sorry about that fake news promoting our movie
New FCC chair: Let’s get those FM chips activated
Study: Millennials the worst-behaved drivers
Kids in Australia use more internet than TV
‘Doubt’ lags behind in Wednesday night debut
Yet more signs that ad blocking may be easing
- Mark Hunter becomes ECD at the community
- Phil Rehkemper becomes CFO at Freeman
- Ryan Alford becomes director of business development at DOM360
- Alex Aufmann becomes marketing director at AIM
- Paul Cox becomes legal editor at Bloomberg
- Ylan Q. Mui becomes economic reporter at CNBC
- Michelle Hagen becomes SVP of retail and NBCU Brand Development
- Larry Jones becomes CEO at Blackthorn Media
- Aarón Sánchez joins Fox's 'MasterChef'
- Mark Jones signs new multiyear deal at ESPN
- Genevieve Angelson joins NBC pilot 'Happy Peppers'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York