Here they are, the year’s top commercials
December 14, 2012
There are two different kinds of TV advertisements.
There are the regular, everyday kind that people fast-forward through while watching the episode of “Modern Family” that they DVRed last night.
And then there are the special ones, the ones that agencies devote lots of time to developing creatively and hope will go viral with a particularly compelling theme or direction.
Those are the ones that people watch voluntarily online, and they’re the ones that made YouTube’s annual list of top 20 most-watched commercials, released yesterday.
Topping the list is a Nike ad from Wieden + Kennedy London that shows a rogue band of footballers disrupting games, gyms and streets. It’s not your average commercial in more ways than one; it runs more than three minutes.
No. 2 is Pepsi Max and Kyrie Irving Present: Uncle Drew, from The Marketing Arm/Davie Brown Entertainment, followed by Volkswagen’s The Bark Side of the Moon, which debuted during the Super Bowl, from Deutsch LA.
Old Spice had the most ads in the top 20 with four, while Nike and Volkswagen had two apiece. Eight of the ads were for cars, several of which appeared during the Super Bowl.
You can view all of the top 20 commercials here.
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- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
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