Here it is, Media Life’s Pinterest webinar
Titled 'A media buyer's guide to Pinterest' and led by Bill DeRosa
April 12, 2012
With Facebook, Twitter and LinkedIn such forces in social media, it only made sense to wonder whether there was even room for a new entrant to the field that would generate anywhere near the buzz of these sites.
We now know the answer.
There’s plenty of room for a new social media destination that offers users a clever, unique experience, and we’re likely to see more and more of them.
Proof of that is Pinterest, the much-talked-about social media destination that allows users to post items they find elsewhere on the internet, be they an article, a piece of art or handicraft or a recipe.
It’s like a virtual bulletin board, only instead of using push-pins, you use a mouse.
Pinterest is huge with woman between the ages of 25 and 34.
Though it’s been around since 2010, Pinterest has really taken off in the past few months. Between October and December, its traffic doubled to 10 million.
While Pinterest does not now accept advertising, it may someday, and in the meantime it has a huge potential for brands to connect with consumers.
The trick is just how to make that happen, and for that Media Life turned to Bill DeRosa of Talking Finger, an agency specializing in social media.
Media Life readers will know Bill from two previous webinars he led on social media, one on getting the most out of Facebook and the other on using LinkedIn to greatest advantage.
In this webinar, readers will learn:
-The nuts and bolts of Pinterest, including how it works
-Why Pinterest is seeing such amazing growth, and why that’s among mostly young women
-How Pinterest is different from Facebook, Twitter and other social media sites
-How media buyers and marketers can use Pinterest to connect with consumers
-What the future likely holds for Pinterest
The webinar is sponsored by Comcast Spotlight.
Media Life readers can either listen to it directly or download it to their computers by following the link below:
A fairly good start for CBS’s new Thursday shows
Game 2 of World Series draws 17.4 million
Ad spending on broadcast TV takes a tumble
Uh-oh: Gannett may not get tronc after all
Rachel, this interviewer asked me goofy questions
Media Life’s Digital Media Transparency Initiative
It’s here: Media Life’s new sports newsletter
Weekend TV: An Amish witch story for Halloween
Cable overnights: Shows steady against World Series
First Twitter cuts jobs. Now it chops Vine.
‘Modern Family’ leads ABC to No. 2 vs. World Series
Programming blog: What’s canceled and renewed
Sign of a robust economy: Local advertising booms
- Donald Trump: I may sue over the ‘Access Hollywood’ recording
- The word: Bob Bakish may become interim Viacom CEO
- María Celeste Arrarás extends contract at Telemundo
- Danielle Levitt joins Tool’s live action roster
- Zecca Lehn joins IRIS TV as a data scientist
- Jennifer Lopez starring in NBC’s live production of ‘Bye Bye Birdie’
- Jim Gaffigan joins ‘Fargo’ for third season
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford