Here it is, Media Life’s Pinterest webinar
Titled 'A media buyer's guide to Pinterest' and led by Bill DeRosa
April 12, 2012
With Facebook, Twitter and LinkedIn such forces in social media, it only made sense to wonder whether there was even room for a new entrant to the field that would generate anywhere near the buzz of these sites.
We now know the answer.
There’s plenty of room for a new social media destination that offers users a clever, unique experience, and we’re likely to see more and more of them.
Proof of that is Pinterest, the much-talked-about social media destination that allows users to post items they find elsewhere on the internet, be they an article, a piece of art or handicraft or a recipe.
It’s like a virtual bulletin board, only instead of using push-pins, you use a mouse.
Pinterest is huge with woman between the ages of 25 and 34.
Though it’s been around since 2010, Pinterest has really taken off in the past few months. Between October and December, its traffic doubled to 10 million.
While Pinterest does not now accept advertising, it may someday, and in the meantime it has a huge potential for brands to connect with consumers.
The trick is just how to make that happen, and for that Media Life turned to Bill DeRosa of Talking Finger, an agency specializing in social media.
Media Life readers will know Bill from two previous webinars he led on social media, one on getting the most out of Facebook and the other on using LinkedIn to greatest advantage.
In this webinar, readers will learn:
-The nuts and bolts of Pinterest, including how it works
-Why Pinterest is seeing such amazing growth, and why that’s among mostly young women
-How Pinterest is different from Facebook, Twitter and other social media sites
-How media buyers and marketers can use Pinterest to connect with consumers
-What the future likely holds for Pinterest
The webinar is sponsored by Comcast Spotlight.
Media Life readers can either listen to it directly or download it to their computers by following the link below:
NFL preseason pushes NBC to first on Thursday
This summer, more digital backlash
Columbus: Political’s hot. Everything else is not.
Rachel, I’m failing fast in my new job
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
Weekend TV: It’s the MTV Video Music Awards
Cable overnights: Fox News dominates Wednesday night
Salt Lake City remains top local Olympics market
Closing ceremony tumbles among Hispanic viewers
NBC runs primetime winning streak to 20 nights
Programming blog: What’s canceled and renewed
It could be that ESPN is ripe for a takedown
- Matthew Zaifert becomes creative director at 22squared
- James Klein and Jim Ayer join GPJ
- Erik McKinney and Erik Reponen rise at GPJ
- Dave Kalman becomes chief technology officer at HackerAgency
- Mitchell Harris and Mel Smith join RAIN
- Patsy Loris rises to EVP of news at Univision
- Chandar Pattabhiram rises to SVP and CMO at Marketo
- Tim Bock becomes SVP of production at dick clark productions
- Donovan McNabb, O.J. McDuffie and Ki-Jana Carter join beIN Sports
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin