Here it is, Media Life’s Pinterest webinar
Titled 'A media buyer's guide to Pinterest' and led by Bill DeRosa
April 12, 2012
With Facebook, Twitter and LinkedIn such forces in social media, it only made sense to wonder whether there was even room for a new entrant to the field that would generate anywhere near the buzz of these sites.
We now know the answer.
There’s plenty of room for a new social media destination that offers users a clever, unique experience, and we’re likely to see more and more of them.
Proof of that is Pinterest, the much-talked-about social media destination that allows users to post items they find elsewhere on the internet, be they an article, a piece of art or handicraft or a recipe.
It’s like a virtual bulletin board, only instead of using push-pins, you use a mouse.
Pinterest is huge with woman between the ages of 25 and 34.
Though it’s been around since 2010, Pinterest has really taken off in the past few months. Between October and December, its traffic doubled to 10 million.
While Pinterest does not now accept advertising, it may someday, and in the meantime it has a huge potential for brands to connect with consumers.
The trick is just how to make that happen, and for that Media Life turned to Bill DeRosa of Talking Finger, an agency specializing in social media.
Media Life readers will know Bill from two previous webinars he led on social media, one on getting the most out of Facebook and the other on using LinkedIn to greatest advantage.
In this webinar, readers will learn:
-The nuts and bolts of Pinterest, including how it works
-Why Pinterest is seeing such amazing growth, and why that’s among mostly young women
-How Pinterest is different from Facebook, Twitter and other social media sites
-How media buyers and marketers can use Pinterest to connect with consumers
-What the future likely holds for Pinterest
The webinar is sponsored by Comcast Spotlight.
Media Life readers can either listen to it directly or download it to their computers by following the link below:
A strong sendoff for NBC’s ‘Parenthood’
Readers: It will be a record Super Bowl
The rest of the best of the Super Bowl
‘Kids Baking Championship,’ what fun
Rachel, the stress from work is too much
Tell us your thoughts on Hispanic media
Best tube bets this weekend
Cable overnights: ‘Americans’ dips slightly
New from Snapchat, meet Discover
Survey: Native advertising will soar this year
Coming soon: Nick without the cable bill
Disney Junior planning Latin-inspired princess
‘Empire’ holds steady in fourth week
- Jeremy Gibney and Rob Esmundo join San Francisco agency Eleven
- Paul Pastor becomes EVP of network strategy at Discovery Channel
- Amy Hyland and Justin Nesci rise at Nickelodeon
- Pete Rumpel becomes chief sales officer at ABI Research
- Lincoln Lopez becomes VP and GM of social media at Univision
- Jim Lawson becomes regional manager at iHeartMedia
- John Reiss rises to executive producer at NBC's 'Meet the Press'
- Roberto Ruiz becomes news anchor at Azteca America
- Tyler James Williams joins CBS's 'Criminal Minds' spinoff
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Looking to fill a media planner job in Chicago
Senior media connections planner/buyer in Columbus
Assistant media buyer opening in San Francisco
Digital media buyer job in Minneapolis
Programmatic media planner wanted in New York