Happy Valentine’s: ‘Bachelor’ bumps up
Veteran ABC relationship reality show jumps 13 percent
February 12, 2013
Apparently viewers were in the mood for love last night with Valentine’s Day looming later this week.
ABC’s long-running find-a-mate reality show “The Bachelor” soared to a season high, up 13 percent over the previous week.
“Bachelor” drew a 2.7 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, growing from a 2.4 last week.
It was one of just three shows on the Big Four to see gains last night. Another was lead-out “Castle,” which increased 11 percent to a 2.0 at 10 p.m., where it finished one-tenth behind timeslot competitor “Hawaii-Five-0” on CBS.
NBC’s new drama “Deception” was the other program to see week-to-week improvement, up 18 percent to a 1.3 at 10 p.m.
Though CBS won the night, all of its shows were off from last week. “How I Met Your Mother,” which hit a season-high 4.0 last week, had the biggest decline, down 20 percent.
The 9 p.m. comedy “2 Broke Girls” was the night’s top show with a 3.5, sliding a modest 5 percent from last week.
Fox’s new 9 p.m. drama “The Following” saw its biggest week-to-week drop since debuting last month, dipping 17 percent to a series-low 2.4. It has seen big upticks from DVR viewership so far.
CBS finished first for the night among 18-49s with a 2.8 average overnight rating and a 7 share. ABC was second at 2.5/7, Fox third at 2.3/6, NBC fourth at 1.8/5, Univision fifth at 1.6/4, and CW and Telemundo tied for sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS led each hour, starting with a 3.0 at 8 p.m. for “Mother” (3.2) and “Rules of Engagement” (2.8), followed by ABC with a 2.6 for “Bachelor.” Fox was third with a 2.2 for “Bones,” NBC fourth with a 2.0 for “The Biggest Loser,” Univision fifth with a 1.7 for “Por Ella Soy Eva,” CW sixth with a 0.6 for “The Carrie Diaries” and Telemundo seventh with a 0.5 for “Pasion Prohibida.”
At 9 p.m. CBS was first with a 3.2 for “Girls” (3.5) and “Mike & Molly” (2.9), followed again by ABC with a 2.8 for more “Bachelor.” Fox was third with a 2.4 for “Following,” NBC fourth with a 2.0 for another hour of “Loser,” Univision fifth with a 1.8 for “Amores Verdaderos,” Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.3 for “90210.”
CBS finished first once again at 10 p.m. with a 2.1 for “Hawaii Five-0,” with ABC second with a 2.0 for “Castle.” NBC and Univision tied for third at 1.3, NBC for “Deception” and Univision for “Amor Bravio,” and Telemundo was fifth with a 0.4 for “El Rostro de la Venganza.”
CBS took the night among households as well with a 6.1 average overnight rating and a 9 share. ABC was second at 5.7/9, Fox third at 5.0/7, NBC fourth at 3.1/5, Univision fifth at 2.0/3, and CW and Telemundo tied for sixth at 0.7/1.
A new leader for Rolling Stone
Gallup: We are totally addicted to our phones
TCA roundup: PBS sets ‘Downton’ premiere
NBC’s ‘Today’ builds news demo mojo
Small bump for Thursday ‘Big Brother’
Programming blog: Latest pickups and cancellations
Real loser in digital ads surge: TV
Millennials barely watch regular TV
‘Wet Hot American Summer,’ better
Rachel, I just got a counter offer. Advice?
Weekend TV: Degrassi kids graduate
Cable overnights: ‘Dance’ improves slot
Coverup: Cosmo going under wraps
- Yoni Schwartz becomes SVP of client growth at Target Media
- Monica Hennessey and Brittany Lantry join Rhea + Kaiser
- Judd S. Mohel rises to national accounts manager at EYE Corp Media
- Daniel Jasper and Brian Carney join New York Media
- Courtney Kenefick and Nate Storey becomes associate editors at Surface
- Nathaniel Wilson becomes EVP of sales and marketing at Adventr
- Archie Panjabi guesting on Fox's 'Brooklyn Nine-Nine'
- Rhys Ifans joins the cast of Epix's 'Berlin Station'
- British TV host Cilla Black dies at age 72
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta