Happy Valentine’s: ‘Bachelor’ bumps up
Veteran ABC relationship reality show jumps 13 percent
February 12, 2013
Apparently viewers were in the mood for love last night with Valentine’s Day looming later this week.
ABC’s long-running find-a-mate reality show “The Bachelor” soared to a season high, up 13 percent over the previous week.
“Bachelor” drew a 2.7 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, growing from a 2.4 last week.
It was one of just three shows on the Big Four to see gains last night. Another was lead-out “Castle,” which increased 11 percent to a 2.0 at 10 p.m., where it finished one-tenth behind timeslot competitor “Hawaii-Five-0” on CBS.
NBC’s new drama “Deception” was the other program to see week-to-week improvement, up 18 percent to a 1.3 at 10 p.m.
Though CBS won the night, all of its shows were off from last week. “How I Met Your Mother,” which hit a season-high 4.0 last week, had the biggest decline, down 20 percent.
The 9 p.m. comedy “2 Broke Girls” was the night’s top show with a 3.5, sliding a modest 5 percent from last week.
Fox’s new 9 p.m. drama “The Following” saw its biggest week-to-week drop since debuting last month, dipping 17 percent to a series-low 2.4. It has seen big upticks from DVR viewership so far.
CBS finished first for the night among 18-49s with a 2.8 average overnight rating and a 7 share. ABC was second at 2.5/7, Fox third at 2.3/6, NBC fourth at 1.8/5, Univision fifth at 1.6/4, and CW and Telemundo tied for sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS led each hour, starting with a 3.0 at 8 p.m. for “Mother” (3.2) and “Rules of Engagement” (2.8), followed by ABC with a 2.6 for “Bachelor.” Fox was third with a 2.2 for “Bones,” NBC fourth with a 2.0 for “The Biggest Loser,” Univision fifth with a 1.7 for “Por Ella Soy Eva,” CW sixth with a 0.6 for “The Carrie Diaries” and Telemundo seventh with a 0.5 for “Pasion Prohibida.”
At 9 p.m. CBS was first with a 3.2 for “Girls” (3.5) and “Mike & Molly” (2.9), followed again by ABC with a 2.8 for more “Bachelor.” Fox was third with a 2.4 for “Following,” NBC fourth with a 2.0 for another hour of “Loser,” Univision fifth with a 1.8 for “Amores Verdaderos,” Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.3 for “90210.”
CBS finished first once again at 10 p.m. with a 2.1 for “Hawaii Five-0,” with ABC second with a 2.0 for “Castle.” NBC and Univision tied for third at 1.3, NBC for “Deception” and Univision for “Amor Bravio,” and Telemundo was fifth with a 0.4 for “El Rostro de la Venganza.”
CBS took the night among households as well with a 6.1 average overnight rating and a 9 share. ABC was second at 5.7/9, Fox third at 5.0/7, NBC fourth at 3.1/5, Univision fifth at 2.0/3, and CW and Telemundo tied for sixth at 0.7/1.
CBS dominates a slow Thursday night
This month’s new media traffic data
The year that was: 2014 by the numbers
As other spending slows, digital surges
‘Galavant,’ ambitious but disappointing
As the year ends, Rachel reminisces
What will be the big media stories of 2015?
Best tube bets this weekend
Cable overnights: ‘Colbert Report’ surges
Networks: Hey, don’t let Aereo do that
Order from Amazon, get it in an hour
Survey: People trust the internet, for now
Vme TV airing Christmas marathon
- Justine Bloome becomes head of strategy at Carat USA
- Carol Duncan becomes SVP and CFO at Barker
- Bill Robinson becomes VP of partnership development at Home Team Sports
- Sharon Dastur becomes SVP of programming integration at iHeartMedia
- Tasneem Raja becomes senior digital editor at NPR
- Mike Wilson becomes editor at The Dallas Morning News
- Ian Bremmer becomes foreign affairs columnist at Time
- Dan Berman and Sacha Scoblic join National Journal
- Cosme Lopez rises to SVP and GM of pay-TV at Cisneros Media
- John Lambertus becomes VP of revenue operations at Vdopia
- Former CBS News executive Emerson Stone dies at 86
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media buyer opening in Memphis
Media planner/buyer wanted in Boston
Needed: Digital media coordinator in Roswell, Ga.
Media buyer/digital strategist job in Cedar Falls, Iowa
Broadcast media buyer wanted in Denver