Happy Valentine’s: ‘Bachelor’ bumps up
Veteran ABC relationship reality show jumps 13 percent
February 12, 2013
Apparently viewers were in the mood for love last night with Valentine’s Day looming later this week.
ABC’s long-running find-a-mate reality show “The Bachelor” soared to a season high, up 13 percent over the previous week.
“Bachelor” drew a 2.7 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, growing from a 2.4 last week.
It was one of just three shows on the Big Four to see gains last night. Another was lead-out “Castle,” which increased 11 percent to a 2.0 at 10 p.m., where it finished one-tenth behind timeslot competitor “Hawaii-Five-0” on CBS.
NBC’s new drama “Deception” was the other program to see week-to-week improvement, up 18 percent to a 1.3 at 10 p.m.
Though CBS won the night, all of its shows were off from last week. “How I Met Your Mother,” which hit a season-high 4.0 last week, had the biggest decline, down 20 percent.
The 9 p.m. comedy “2 Broke Girls” was the night’s top show with a 3.5, sliding a modest 5 percent from last week.
Fox’s new 9 p.m. drama “The Following” saw its biggest week-to-week drop since debuting last month, dipping 17 percent to a series-low 2.4. It has seen big upticks from DVR viewership so far.
CBS finished first for the night among 18-49s with a 2.8 average overnight rating and a 7 share. ABC was second at 2.5/7, Fox third at 2.3/6, NBC fourth at 1.8/5, Univision fifth at 1.6/4, and CW and Telemundo tied for sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS led each hour, starting with a 3.0 at 8 p.m. for “Mother” (3.2) and “Rules of Engagement” (2.8), followed by ABC with a 2.6 for “Bachelor.” Fox was third with a 2.2 for “Bones,” NBC fourth with a 2.0 for “The Biggest Loser,” Univision fifth with a 1.7 for “Por Ella Soy Eva,” CW sixth with a 0.6 for “The Carrie Diaries” and Telemundo seventh with a 0.5 for “Pasion Prohibida.”
At 9 p.m. CBS was first with a 3.2 for “Girls” (3.5) and “Mike & Molly” (2.9), followed again by ABC with a 2.8 for more “Bachelor.” Fox was third with a 2.4 for “Following,” NBC fourth with a 2.0 for another hour of “Loser,” Univision fifth with a 1.8 for “Amores Verdaderos,” Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.3 for “90210.”
CBS finished first once again at 10 p.m. with a 2.1 for “Hawaii Five-0,” with ABC second with a 2.0 for “Castle.” NBC and Univision tied for third at 1.3, NBC for “Deception” and Univision for “Amor Bravio,” and Telemundo was fifth with a 0.4 for “El Rostro de la Venganza.”
CBS took the night among households as well with a 6.1 average overnight rating and a 9 share. ABC was second at 5.7/9, Fox third at 5.0/7, NBC fourth at 3.1/5, Univision fifth at 2.0/3, and CW and Telemundo tied for sixth at 0.7/1.
Fox’s ‘So You Think You Can Dance’ rebounds
Suddenly scripted series are the rage
Why TV is relying less on advertising
‘Houdini,’ here’s something to get out of
Tell us, what’s your take on automated buying?
Best tube bets this weekend
Little League World Series hits a home run
OOH spending grows, but more slowly
Cable overnights: ‘Chelsea’ goes out with a bang
NBC News president ruffles employees’ feathers
NBC wins Tuesday with growing reality shows
Fox head of sales Jean Rossi is leaving
Forecast: A good but not great 2014
- Colin Barlow rises to COO at GroupM Global
- Three rise in production and development at TLC
- Jonathan Stern becomes head of business development at Fusion
- Hunter Lewis becomes editor at Cooking Light
- Christian Baesler becomes president at Bauer Xcel Media
- Kent Ebersole becomes VP and GM at Active Interest Media
- Terry Duffy rises to group publisher at Palm Beach Media Group
- Chris Lencheski becomes head of sales at Back9Network
- Kei Huang becomes director of analytics at Keek
- Sen. Elizabeth Warren guesting on CBS's 'The Late Show'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC
Media planner/buyer opening in Detroit