Happy Valentine’s: ‘Bachelor’ bumps up
Veteran ABC relationship reality show jumps 13 percent
February 12, 2013
Apparently viewers were in the mood for love last night with Valentine’s Day looming later this week.
ABC’s long-running find-a-mate reality show “The Bachelor” soared to a season high, up 13 percent over the previous week.
“Bachelor” drew a 2.7 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, growing from a 2.4 last week.
It was one of just three shows on the Big Four to see gains last night. Another was lead-out “Castle,” which increased 11 percent to a 2.0 at 10 p.m., where it finished one-tenth behind timeslot competitor “Hawaii-Five-0” on CBS.
NBC’s new drama “Deception” was the other program to see week-to-week improvement, up 18 percent to a 1.3 at 10 p.m.
Though CBS won the night, all of its shows were off from last week. “How I Met Your Mother,” which hit a season-high 4.0 last week, had the biggest decline, down 20 percent.
The 9 p.m. comedy “2 Broke Girls” was the night’s top show with a 3.5, sliding a modest 5 percent from last week.
Fox’s new 9 p.m. drama “The Following” saw its biggest week-to-week drop since debuting last month, dipping 17 percent to a series-low 2.4. It has seen big upticks from DVR viewership so far.
CBS finished first for the night among 18-49s with a 2.8 average overnight rating and a 7 share. ABC was second at 2.5/7, Fox third at 2.3/6, NBC fourth at 1.8/5, Univision fifth at 1.6/4, and CW and Telemundo tied for sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS led each hour, starting with a 3.0 at 8 p.m. for “Mother” (3.2) and “Rules of Engagement” (2.8), followed by ABC with a 2.6 for “Bachelor.” Fox was third with a 2.2 for “Bones,” NBC fourth with a 2.0 for “The Biggest Loser,” Univision fifth with a 1.7 for “Por Ella Soy Eva,” CW sixth with a 0.6 for “The Carrie Diaries” and Telemundo seventh with a 0.5 for “Pasion Prohibida.”
At 9 p.m. CBS was first with a 3.2 for “Girls” (3.5) and “Mike & Molly” (2.9), followed again by ABC with a 2.8 for more “Bachelor.” Fox was third with a 2.4 for “Following,” NBC fourth with a 2.0 for another hour of “Loser,” Univision fifth with a 1.8 for “Amores Verdaderos,” Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.3 for “90210.”
CBS finished first once again at 10 p.m. with a 2.1 for “Hawaii Five-0,” with ABC second with a 2.0 for “Castle.” NBC and Univision tied for third at 1.3, NBC for “Deception” and Univision for “Amor Bravio,” and Telemundo was fifth with a 0.4 for “El Rostro de la Venganza.”
CBS took the night among households as well with a 6.1 average overnight rating and a 9 share. ABC was second at 5.7/9, Fox third at 5.0/7, NBC fourth at 3.1/5, Univision fifth at 2.0/3, and CW and Telemundo tied for sixth at 0.7/1.
Huge surge for Sweet Sixteen games
Latest forecast for the upfront: Not good
Jon Swallen on the media economy
‘The Dovekeepers,’ a long four hours
Rachel, the interview did not go well
Tell us, what’s the state of late-night TV?
Best bets on TV this weekend 3.27.15
Cable overnights: ‘Catfish’ hooks a win
Social’s share of display ads is on the rise
Apple eyes a foray into streaming music
Alas, it’s farewell to ‘Downton Abbey’
A lackluster return for ‘American Idol’
Programming blog: Latest pickups and cancellations
- Kristi DesJarlais becomes SVP and GM at Saxum
- Jason Wyrick rises to VP of digital platforms at Starz
- Brad Dunn becomes chief digital officer at Athlon Media Group/Parade
- Jazmine Hughes becomes associate digital editor at NY Times Magazine
- Steele Marcoux becomes editor at Coastal Living
- Erantzeri Corona becomes VP of marketing at MoviePass
- Zendaya hosting the Radio Disney Music Awards
- Rex Linn joins the cast of ABC's 'Nashville'
- Chris McDonald replaces James Caan in Fox's 'Fantasy Life'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media planner/buyer position in Columbia, SC
Media planner/buyer job in Summit, NJ
Job opening: Next president of TAB
Digital media buyer job in Salt Lake City
TV media buyer wanted in New York