Grammys draw 28.1 million on CBS
That's well off last year's record of 39.9 million
February 11, 2013
As expected, the Grammy Awards declined from last year’s record performance, which paid tribute to the late Whitney Houston a day after her shocking death.
But last night’s ceremony still scored the second-best audience for the awards show since 1993, behind only the 2012 awards.
The ceremony averaged 28.12 million total viewers from 8 to 11:30 p.m., according to Nielsen metered-market ratings.
It averaged a 10.0 in adults 18-49 and an 11.1 in 25-54s.
Last year’s ceremony averaged 39.9 million total viewers, a 14.1 in 18-49s and a 16.0 in 25-54s.
The ceremony clearly had an impact on its competition.
ABC’s hit drama “Once Upon a Time” fell to a series-low 2.2 in 18-49s opposite the first hour of the Grammys at 8 p.m., down 8 percent from its most recent episode, while lead-out “Revenge” also dipped to a series low of 1.4 at 9 p.m., off 18 percent.
Fox’s male-skewing lineup was also down. “Family Guy” slid 17 percent from its most recent episode two weeks ago to a 2.4, finishing as the night’s No. 2 show behind the Grammys.
“The Simpsons” (down 9 percent to a 2.1), “Bob’s Burgers” (down 10 percent to a 1.8) and “American Dad” (down 9 percent to a 2.0) also declined.
CBS led the night among 18-49s with an 8.2 average overnight rating and a 20 share. Fox was second at 1.8/4, ABC third at 1.5/4, NBC and Univision tied for fourth at 0.8/2 and Telemundo sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS was first at 7 p.m. with a 1.9 for “60 Minutes,” followed closely by ABC with a 1.8 for “America’s Funniest Home Videos.” NBC and Fox tied for third at 1.2, NBC for “Dateline” and Fox for a repeat of “Bob’s Burgers” (1.0) and a new “Cleveland Show” (1.3). Univision was fifth with a 0.8 for “Lo Que Mas Quieres” and Telemundo sixth with a 0.6 for the movie “The Lion King.”
CBS remained in first at 8 p.m. with a 9.9 for the first hour of the Grammys. ABC’s “Time” was second with a 2.2, followed by Fox in third with a 1.9 for “Simpsons” (2.1) and “Burgers” (1.8). Univision took fourth with a 0.8 for the first hour of “Lo Que Mas Quieres.” The end of “Lion” on Telemundo and start of “Iron Man 2” tied for fifth with NBC’s first hour of a repeat of “Betty White’s Second Annual 90th Birthday Special” with a 0.6 apiece.
CBS remained in first at 9 p.m. with a 10.9 for the Grammys. Fox moved up to second with a 2.2 for “Guy” (2.4) and “Dad” (2.0). ABC’s “Revenge” was third with a 1.4, followed by Univision’s second hour of “Quieres” with a 1.0 in fourth, NBC’s second hour of “White” in fifth with a 0.7, and “Iron” sixth on Telemundo with a 0.5.
At 10 p.m. CBS remained ahead with a 10.0 for the Grammys. An NBC “SNL” special tied with Univision’s “Sal y Pimienta” for second with a 0.9. ABC’s “Revenge for Real” special was fourth with a 0.8, and the conclusion of “Iron” on Telemundo was fifth with a 0.5.
Among households CBS led the night with a 14.0 rating and 21 share. ABC was second with a 3.4/5, NBC was third with a 2.3/4, Fox was fourth with a 1.9/3, Univision was fifth with a 1.3/2, and Telemundo was sixth with a 0.5/1.
Tags: abc, cbs, dvr, fox, grammy ratings, grammys, grammys ratings, Lo Que Mas Quieres, nbc, once upon a time, overnight ratings, overnights, ratings, revenge, series lows, sunday overnights, univision, viewers
So, what’s the future for celebrity magazines?
First-weekend iPhone tally: More than 10 million
Pssst! Pinterest is tracking your every move.
Hulu orders series based on Stephen King novel
Big stink over NYTimes’ Shonda Rhimes story
A solid start for ‘Madam Secretary’
So, what’s the future of out of home advertising?
This week’s top movies, songs and books
New milestone for internet advertising
Readers: Mondays will belong to NBC
A buyer’s guide to time spent with media
‘Scorpion,’ over the top, then some
For ‘Big Bang,’ a big return to Monday
- Cosmo Campbell rises to CCO at DDB Canada
- Chris Moreira and Mark Schöller becomes ECDs at Saatchi & Saatchi
- Paul A. Gómez becomes senior director of government affairs at Telemundo
- Missy Ryan becomes Pentagon correspondent at The Washington Post
- Adam Sachs becomes editor in chief at Saveur
- Meagan Lopez becomes client strategy director at Adaptly
- AnnaLynne McCord joins the cast of CBS's 'Stalker'
- Nick Frost guesting on BBC's 'Doctor Who' Christmas special
- Frequent Howard Stern guest Eric 'The Actor' Lynch dies at 39
- Actress and singer Polly Bergen dies at age 84
This week’s top movies, songs and books
This week’s daypart ratings
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s younger viewer ratings
Needed ASAP: Media buyer in Fort Worth
Job for media buyer/planner with DC PR agency
Programmatic media buyer job in York, Pennsylvania
Media buyer opening in Las Vegas
Immediate opening for a media buyer/planner