Global ad $ up 2.7 percent in first half
October 18, 2012
Global ad spending rose 2.7 percent during the first half of 2012, according to a report out this morning from Nielsen’s Global Adview, to $266 billion.
North America was up 2.4 percent during first half, including a 12.4 percent increase in industry and services advertising, which includes political.
Europe was the only region to see a decline, down 2.7 percent as the debt crisis continues to unfold there.
The strongest months globally during the first half were March and February, up 4.6 percent and 4 percent, respectively. Though spending slowed to a 1.7 percent gain in May, June saw the third-biggest uptick of the year, rising 3.1 percent and suggesting the year could end on a stronger note.
The Middle East and Africa saw the biggest gains of any region, up 21.1 percent, in part due to favorable comparisons to 2011, when the uprisings of the Arab Spring halted or severely curtailed advertising in several countries.
“Clearly both advertisers and consumers are proceeding cautiously in an uncertain economic environment, where even economic powerhouses like China are facing downward GDP revisions and unprecedented advertising budget cuts,” notes the report.
Nielsen predicts that the second half could be stronger, as it includes billions of dollars of Olympic ad spending and political spending on the U.S. elections.
The internet, not surprisingly, saw the strongest gains for any ad category during first half, up 7.2 percent. Radio grew 6.6 percent worldwide, while cinema gained 5.9 percent and outdoor was up 4.7 percent.
Television was up 3.1 percent and newspapers grew 1.6 percent.
The only category to decline was magazines, down 1.3 percent.
Tags: ad dollars, ad spending, advertisers, advertising, advertising spending, Africa, Arab Spring, consumers, decline, europe, european ad spending, GDP, global ad spending, global advertising spending, nielsen, North America, north american ad spending, political
Media Life’s Digital Media Transparency Initiative
Rachel, this interviewer asked me goofy questions
It’s here: Media Life’s new sports newsletter
Weekend TV: An Amish witch story for Halloween
Cable overnights: Shows steady against World Series
First Twitter cuts jobs. Now it chops Vine.
Uh-oh: Gannett may not get tronc after all
‘Modern Family’ leads ABC to No. 2 vs. World Series
Programming blog: What’s canceled and renewed
Sign of a robust economy: Local advertising booms
Really big numbers for Game 1 of World Series
CBS’s ‘Pure Genius’: More like pure gooey hooey
No nudes is good nudes at Playboy–or is it?
- UFC SVP of global partnerships Peter Vesey leaving
- Masashi Ishii becomes VP and managing director of the PGA Tour’s new Tokyo office.
- Laura Lewellyn joins Lotame as senior director of market innovation
- Four join the staff at Modern Luxury
- President Obama appearing on TBS’s ‘Full Frontal with Samantha Bee”
- Former Newsday reporter and editor Joseph Demma dies at 73
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford