Global ad $ up 2.7 percent in first half
October 18, 2012
Global ad spending rose 2.7 percent during the first half of 2012, according to a report out this morning from Nielsen’s Global Adview, to $266 billion.
North America was up 2.4 percent during first half, including a 12.4 percent increase in industry and services advertising, which includes political.
Europe was the only region to see a decline, down 2.7 percent as the debt crisis continues to unfold there.
The strongest months globally during the first half were March and February, up 4.6 percent and 4 percent, respectively. Though spending slowed to a 1.7 percent gain in May, June saw the third-biggest uptick of the year, rising 3.1 percent and suggesting the year could end on a stronger note.
The Middle East and Africa saw the biggest gains of any region, up 21.1 percent, in part due to favorable comparisons to 2011, when the uprisings of the Arab Spring halted or severely curtailed advertising in several countries.
“Clearly both advertisers and consumers are proceeding cautiously in an uncertain economic environment, where even economic powerhouses like China are facing downward GDP revisions and unprecedented advertising budget cuts,” notes the report.
Nielsen predicts that the second half could be stronger, as it includes billions of dollars of Olympic ad spending and political spending on the U.S. elections.
The internet, not surprisingly, saw the strongest gains for any ad category during first half, up 7.2 percent. Radio grew 6.6 percent worldwide, while cinema gained 5.9 percent and outdoor was up 4.7 percent.
Television was up 3.1 percent and newspapers grew 1.6 percent.
The only category to decline was magazines, down 1.3 percent.
Tags: ad dollars, ad spending, advertisers, advertising, advertising spending, Africa, Arab Spring, consumers, decline, europe, european ad spending, GDP, global ad spending, global advertising spending, nielsen, North America, north american ad spending, political
Now, your first preview for this year’s Super Bowl
Meet the cord nevers, a subset of Millennials
Trump inauguration draws 30.6 million viewers
Puzzling out Carlos Slim’s bold U.S. ambitions
Coming at you: Media Life’s digital radio series
For once-promising ‘Quantico,’ a second chance
ABC and CBS tie for first on Friday night
Michelle Obama boosts NBC’s ‘Tonight Show’
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
CBS takes Thursday night with ‘Big Bang Theory’
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
- John Deschner becomes chief innovation officer at TBWA
- Tiffany Egan becomes Australia managing director at DWA
- Robert Langer becomes EVP and CFO at Disney|ABC Television
- Jim Fielding becomes president of consumer products at Fox
- Betty Chen and Tyler Massey join IM Global Television
- Nadine Santos rises to director of programming at Music Choice
- Jane Lynch joins the cast of Discovery Channel's 'Manifesto'
- Kristen Stewart hosting NBC's 'Saturday Night Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York