FX’s ‘Coven’ casts a spell on viewers
'American Horror Story' bows to biggest audience
October 11, 2013
On a big night for cable, FX’s “American Horror Story: Coven” delivered the most notable ratings.
The third season of the anthology series, which shakes up its cast and concept with each new year, hit a series high among total viewers and adults 18-49 Wednesday evening.
“Coven” bowed to 5.54 million total viewers, according to Nielsen overnights, up 44 percent over the second-season debut, which averaged a then-record 3.85 million.
The show also averaged 3.87 million adults 18-49, up 39 percent from last year’s series-best in the demo.
“Coven” drew a 3.0 in the demo and finished first in the 10 p.m. hour on broadcast and cable, and was the No. 3 show overall on the night.
It ranked behind only ABC’s “Modern Family” (No. 1 with a 3.8 at 9 p.m.) and A&E’s “Duck Dynasty” (3.2 at 10 p.m. for a half-hour show).
“Coven’s” return was especially impressive considering half of it aired against “Dynasty,” one of cable’s top programs.
The FX show no doubt benefitted from a raft of pre-premiere publicity over the show’s new concept, witchery, and new cast members, including Oscar winner Kathy Bates and Oscar nominees Gabourey Sidibe and Angela Bassett.
Elsewhere last night, “Duck” was the most-watched show of the night with 7.4 million viewers at 10.
A&E aired four episodes of “Duck” in primetime (although only one was original) and averaged 4 million for them, with all ranking in the night’s top 13 shows.
TBS scored with game five of the National League Division Series between the St. Louis Cardinals and Pittsburgh Pirates.
The game averaged 6.09 million viewers, the network’s most-watched game of the MLB postseason so far.
The night’s top cable programs:
18-49s: 1. A&E’s “Duck Dynasty” (10 p.m.) 3.2; 2. FX’s “American Horror Story” (10 p.m.) 3.0; 3. TBS’s “MLB Division Series” (8 p.m.) 1.6.
Total Viewers: 1. A&E’s “Duck Dynasty” (10 p.m.) 7.40 million; 2. TBS’s “MLB Division Series” (8 p.m.) 6.09 million; 3. FX’s “American Horror Story” (10 p.m.) 5.34 million.
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ABC and CBS tie for No. 1 on Wednesday
- Patty Jones, Michelle Kitchen and Melanie Johnston rise at DDB Canada
- Jamie Horowitz becomes president at Fox Sports National Networks
- Three rise to SVPs of advertising at The New York Times
- Ariff Sidi becomes SVP of digital products at Fox
- Tuwisha Rogers becomes VP of brand leadership at One Solution
- Bill Siwicki becomes VP of mobile strategy at GPShopper
- Edward D. Ciofani becomes CEO at WhereverTV Broadcasting
- Franz Drameh joins the cast of CW's 'Arrow' and "Flash' spinoff
- Ray Romano hosting David Letterman primetime special
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