FX’s ‘Coven’ casts a spell on viewers
'American Horror Story' bows to biggest audience
October 11, 2013
On a big night for cable, FX’s “American Horror Story: Coven” delivered the most notable ratings.
The third season of the anthology series, which shakes up its cast and concept with each new year, hit a series high among total viewers and adults 18-49 Wednesday evening.
“Coven” bowed to 5.54 million total viewers, according to Nielsen overnights, up 44 percent over the second-season debut, which averaged a then-record 3.85 million.
The show also averaged 3.87 million adults 18-49, up 39 percent from last year’s series-best in the demo.
“Coven” drew a 3.0 in the demo and finished first in the 10 p.m. hour on broadcast and cable, and was the No. 3 show overall on the night.
It ranked behind only ABC’s “Modern Family” (No. 1 with a 3.8 at 9 p.m.) and A&E’s “Duck Dynasty” (3.2 at 10 p.m. for a half-hour show).
“Coven’s” return was especially impressive considering half of it aired against “Dynasty,” one of cable’s top programs.
The FX show no doubt benefitted from a raft of pre-premiere publicity over the show’s new concept, witchery, and new cast members, including Oscar winner Kathy Bates and Oscar nominees Gabourey Sidibe and Angela Bassett.
Elsewhere last night, “Duck” was the most-watched show of the night with 7.4 million viewers at 10.
A&E aired four episodes of “Duck” in primetime (although only one was original) and averaged 4 million for them, with all ranking in the night’s top 13 shows.
TBS scored with game five of the National League Division Series between the St. Louis Cardinals and Pittsburgh Pirates.
The game averaged 6.09 million viewers, the network’s most-watched game of the MLB postseason so far.
The night’s top cable programs:
18-49s: 1. A&E’s “Duck Dynasty” (10 p.m.) 3.2; 2. FX’s “American Horror Story” (10 p.m.) 3.0; 3. TBS’s “MLB Division Series” (8 p.m.) 1.6.
Total Viewers: 1. A&E’s “Duck Dynasty” (10 p.m.) 7.40 million; 2. TBS’s “MLB Division Series” (8 p.m.) 6.09 million; 3. FX’s “American Horror Story” (10 p.m.) 5.34 million.
Newsweek tears down its paywall
Maybe it’s not quite time for the smartwatch
Cable overnights: Less excitement for Cavs-Lakers
The local Super Bowl ads at a glance
How papers are reaching out to Millennials
A tight Wednesday night for broadcast
Programming blog: What’s canceled and renewed
Our most endangered medium: Direct mail
‘Yes, that billboard was shot on my iPhone’
Euro 2016: Ready for a big push
HBO Now subscribers: 800,000 (really)
Catch the next big wave: Hispanic media
‘Scandal’ tackles a taboo topic
- Philippe Krakowsky rises to chairman at IPG Mediabrands
- Rodrigo Grau becomes CCO at JWT Latin America
- Charles Thornton becomes VP of digital at the Automotive Ad Agency
- Todd Eisner becomes creative director at barrettSF
- Sarah Katt becomes VP of product development at AccuWeather
- David Pescovitz becomes editor at large at WebbyAwards.com
- Eddie Jordan and Sabine Schmitz join BBC America's 'Top Gear'
- Lee Majors joins Starz' 'Ash vs. Evil Dead'
- Kyle Schmid joins History military drama 'Six'
- Shawn Ashmore joins ABC drama pilot 'Conviction'
- Scott Wilson joins Netflix's 'The OA'
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital content manager opening in Atlanta
Senior media planner wanted in Des Moines
Media planner/buyer position in Cincinnati
Looking for a media strategist in Cincinnati
Opening for a marketing communications manager