FX’s ‘Coven’ casts a spell on viewers
'American Horror Story' bows to biggest audience
October 11, 2013
On a big night for cable, FX’s “American Horror Story: Coven” delivered the most notable ratings.
The third season of the anthology series, which shakes up its cast and concept with each new year, hit a series high among total viewers and adults 18-49 Wednesday evening.
“Coven” bowed to 5.54 million total viewers, according to Nielsen overnights, up 44 percent over the second-season debut, which averaged a then-record 3.85 million.
The show also averaged 3.87 million adults 18-49, up 39 percent from last year’s series-best in the demo.
“Coven” drew a 3.0 in the demo and finished first in the 10 p.m. hour on broadcast and cable, and was the No. 3 show overall on the night.
It ranked behind only ABC’s “Modern Family” (No. 1 with a 3.8 at 9 p.m.) and A&E’s “Duck Dynasty” (3.2 at 10 p.m. for a half-hour show).
“Coven’s” return was especially impressive considering half of it aired against “Dynasty,” one of cable’s top programs.
The FX show no doubt benefitted from a raft of pre-premiere publicity over the show’s new concept, witchery, and new cast members, including Oscar winner Kathy Bates and Oscar nominees Gabourey Sidibe and Angela Bassett.
Elsewhere last night, “Duck” was the most-watched show of the night with 7.4 million viewers at 10.
A&E aired four episodes of “Duck” in primetime (although only one was original) and averaged 4 million for them, with all ranking in the night’s top 13 shows.
TBS scored with game five of the National League Division Series between the St. Louis Cardinals and Pittsburgh Pirates.
The game averaged 6.09 million viewers, the network’s most-watched game of the MLB postseason so far.
The night’s top cable programs:
18-49s: 1. A&E’s “Duck Dynasty” (10 p.m.) 3.2; 2. FX’s “American Horror Story” (10 p.m.) 3.0; 3. TBS’s “MLB Division Series” (8 p.m.) 1.6.
Total Viewers: 1. A&E’s “Duck Dynasty” (10 p.m.) 7.40 million; 2. TBS’s “MLB Division Series” (8 p.m.) 6.09 million; 3. FX’s “American Horror Story” (10 p.m.) 5.34 million.
Cable overnights: Big turnout for Bieber roast
CBS leads Daytime Emmy Awards noms
Time to winnow the bubble shows
Discovery upfront: Big bump in originals
Ratings arise for Easter programming
ABC rises Monday as other networks fall
Twitter gets busy with two awards shows
Indianapolis Star’s front-page editorial: ‘Fix this now’
‘American Odyssey,’ lost in the dark
Inside tips on buying mobile billboards
‘The Daily Show’ finds its new host
‘Walking Dead’ lumbers off with a record
‘A.D.: The Bible Continues,’ a stretch
- Mike Geiger becomes chief digital officer at David&Goliath
- Eric Segal and Gareth Goodall rise to managing partners at Anomaly
- Rafael Rizuto and Eduardo Marques become ECDs at 180LA
- Damien Marchi becomes global head of content at Havas Media
- Kevin Garrity becomes CEO at Gen Media Partners
- Nick Gilhool becomes VP of casting at Discovery Channel
- Alex Treadway becomes VP of leadership sales at The Washington Post
- Paula Goldstein Di Principe becomes fashion director at Refinery29
- Andrew Dumont becomes VP of marketing at Bitly
- Coleman Insights VP Chris Ackerman retires
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Out-of-home specialist available for all markets
Media planner/buyer job in Raleigh
Temp media buyer wanted in Hollywood
Media planner/buyer position in Columbia, SC
Media planner/buyer job in Summit, NJ