From Telemundo, new geotargeting ads
October 1, 2012
Soon it will be a lot easier for an advertiser to aim its message at a very small swath of viewers, say English-speaking Hispanics in Brooklyn.
In a highly targeted effort being rolled out today, Telemundo Media is partnering with Comcast Spotlight on Telemundo+, a geotargeting platform that will allow advertisers to target across multiple platforms and in multiple languages, either Spanish, English or equal parts of both.
Comcast Spotlight’s Comcast Media 360 unit will work with Telemundo to identify high concentrations of U.S. Hispanic households.
Advertisers will utilize TV, online, video on demand and mobile media to get their messages out to those locales being targeted.
Telemundo and Comcast Media 360 will deploy customized studies to measure the impact of the media strategy, going beyond traditional metrics.
Toyota has signed on as a launch advertiser.
For more on the program, introduced today to coincide with the start of Advertising Week, visit http://www.telemundomedia.com.
Tags: ads, advertisers, advertising, advertising week, Comcast Media, comcast spotlight, geotargeting, households, media, spanish-language advertising, spanish-language tv, telemundo, telemundo media, today, viewers
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