From Telemundo, new geotargeting ads
October 1, 2012
Soon it will be a lot easier for an advertiser to aim its message at a very small swath of viewers, say English-speaking Hispanics in Brooklyn.
In a highly targeted effort being rolled out today, Telemundo Media is partnering with Comcast Spotlight on Telemundo+, a geotargeting platform that will allow advertisers to target across multiple platforms and in multiple languages, either Spanish, English or equal parts of both.
Comcast Spotlight’s Comcast Media 360 unit will work with Telemundo to identify high concentrations of U.S. Hispanic households.
Advertisers will utilize TV, online, video on demand and mobile media to get their messages out to those locales being targeted.
Telemundo and Comcast Media 360 will deploy customized studies to measure the impact of the media strategy, going beyond traditional metrics.
Toyota has signed on as a launch advertiser.
For more on the program, introduced today to coincide with the start of Advertising Week, visit http://www.telemundomedia.com.
Tags: ads, advertisers, advertising, advertising week, Comcast Media, comcast spotlight, geotargeting, households, media, spanish-language advertising, spanish-language tv, telemundo, telemundo media, today, viewers
‘Extant’ returns to a series low
Facebook monetizing booming videos
Record crowd turns out for semifinal win
What’s ailng the U. S. media economy
Dallas: TV builds on furniture spending
Wack job: A Donald Trump rantalogue
‘Hollywood Cycle,’ peddling to nowhere
Weekend TV: Women play for title
Cable overnights: ‘Haves’ hits a high
‘Avenida Brasil’ helps boost Telemundo
Microsoft eases out of display advertising
TV Land yanks ‘Dukes of Hazzard’
Okay start for new drama ‘Zoo’
- Chris Garbutt becomes global creative president at TBWA
- Steve Jun becomes CEO at INNOCEAN Worldwide Americas
- Jon Ruppel becomes creative director at Team One
- Karen Kaufman becomes managing partner at Gain Theory
- Clay Fisher becomes SVP of consumer marketing at The NY Times
- Merope Mills and Paul Lewis rise at Guardian U.S.
- Kurt Hoy becomes content strategy director at Bonnier Motorcycle Group
- Mike Zaneis becomes president and CEO at Trustworthy Accountability Group
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta
Media planner position in Minneapolis
Media buyer position in Sacramento