Friday overnights: Three-way tie for first
December 3, 2012
In past years CBS dominated Friday nights among adults 18-49 and every other demo. This year it’s been ABC finishing atop the night among the Big Five, and so it’s notable when CBS suddenly surges, as it did this past Friday.
Riding the momentum of a strong “Undercover Boss,” which finished as the top show on broadcast Friday night, CBS tied ABC and Univision for No. 1 in primetime.
All three networks averaged a 1.6 adults 18-49 rating and 5 share, according to Nielsen overnights, well ahead of No. 4 Fox at 1.2/4. NBC was fifth with a 0.9/3, Telemundo was sixth with a 0.5/1, and the CW was seventh with a 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
CBS led at 8 p.m. with the 1.8 for “Boss.” Univision was second with a 1.6 for "Por Ella Soy Eva,” and ABC finished third with a 1.5 for “Last Man Standing” (1.6) and “Malibu Country” (1.5), both up from the previous week. Fox’s college football was fourth with a 1.1, NBC’s “Christmas in Rockefeller Center” repeat was fifth with a 0.9, and the CW’s “Nikita” and Telemundo’s “Rosa Diamante” tied for sixth with a 0.4 apiece.
ABC’s “Shark Tank” and Univision’s “Amores Verdaderos” tied for first at 9 p.m. with a 1.6 apiece, followed by CBS’s “CSI: NY” with a 1.5. Fox’s football game drew a 1.1 for fourth place, followed by NBC’s “Grimm” repeat fifth with a 0.6, Telemundo’s “Corazon Valiente” sixth with a 0.3, and the CW’s “Arrow” repeat seventh with a 0.3.
At 10 p.m. ABC’s “20/20” finished first with a 1.7, followed by CBS’s 1.5 for “Blue Bloods.” Univision’s “Amor Bravio” took third with a 1.4, followed by Fox’s football in fourth with a 1.1, NBC’s “Dateline NBC” in fifth with a 1.1, and Telemundo in sixth with a 0.5 for "Pablo Escobar: El Patron del Mal" (0.6) and "El Rostro de la Venganza" (0.4).
CBS took first among households with a 6.4 rating and 11 share, followed by ABC in second with a 3.9/7, NBC and Fox tied for third at 2.6/4, Univision fifth with a 2.0/3, the CW sixth with a 0.8/1, and Telemundo seventh with a 0.6/1.
ABC’s ‘Scandal’ surges to record finale
Fox wins a Wednesday littered with reruns
Philly: Auto driving big TV dollars
Defining the big issues in digital video
A stunt that goes over the rainbow
‘Salem,’ this witches’ brew boils over
Tell us, what’s your forecast for the upfront?
Best tube bets this weekend
Tuesday cable overnights: Solid start for ‘Fargo’
NBCU: We’re ramping up digital content
‘Divorce Court’ up 24 percent this season
Pivot upfront: Four new shows on the way
ABC’s ‘S.H.I.E.L.D.’ grows in later timeslot
- Sarah Amatuzio becomes VP and creative director at Alcone
- Tim Nolan becomes group creative director at Huge
- Jonathan Kim rises to digital engineering director at Media Kitchen
- Anand Kini rises to EVP of strategy at NBCUniversal
- Meaghan B. Murphy becomes executive editor at Good Housekeeping
- Mary Jeanne Cavanagh becomes EVP of ad sales at BabyFirst
- Steve McEvoy becomes VP of advertising sales at PageScience
- Howard Schneider becomes Federal Reserve reporter at Reuters
- Former 'The View' co-hosts returning to honor Barbara Walters
- Brad Paisley guesting on CBS's 'Two and a Half Men'
- MSNBC personality Lawrence O'Donnell injured in car accident
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Media planner/buyer opening in Des Moines
Media planner/buyer opening in Austin
Online media buyer position in Provo, Utah
Digital media planner/buyer job in Minneapolis
Senior media planner job in Dallas/Fort Worth