Fox takes third Thursday of sweeps
Hurdles CBS for first with a two-hour episode of 'Idol'
February 22, 2013
Fox grabbed its first Thursday sweeps win last night with a double dose of “American Idol.”
A two-hour episode of the show boosted Fox past CBS, which won the first two Thursdays of the February sweeps.
“Idol” averaged a 3.9 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, jumping 8 percent week to week in the demo.
It grew from a 3.8 in its first hour to a 4.0 in its second.
But CBS still had the night’s top-rated show, “The Big Bang Theory,” which averaged a 5.4 at 8 p.m. Lead-out “Two and a Half Men” tied with “Idol” as the night’s No. 2 show with a 3.9 at 8:30.
The CW had a strong showing at 8 as well. It finished in fourth place, ahead of ABC and NBC in the hour, with “The Vampire Diaries.”
“Diaries” drew a 1.3, soaring 30 percent over last week.
ABC and NBC struggled in that hour. Week two of ABC’s new drama “Zero Hour” dipped to a 1.1, while NBC’s “Community” (1.1) and “Parks and Recreation” (1.3) posted series lows.
Despite facing stronger competition from “Idol” this week, ABC’s “Grey’s Anatomy” grew 7 percent to a 3.0 at 9 p.m.
Univision’s “Premio Lo Nuestro,” a music awards show, had a strong showing. It averaged a 2.5 from 8 to 11 p.m. and finished second in its timeslot for its final hour at 10 p.m.
Fox was first fort the night among 18-49s with a 3.9 average overnight rating and a 10 share. CBS was second at 3.3/9, Univision third at 2.5/7, ABC fourth at 2.2/6, NBC fifth at 1.2/3, CW sixth at 0.9/2 and Telemundo seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS led at 8 p.m. with a 4.7 for “Bang” (5.4) and “Men” (3.9), followed by Fox with a 3.8 for “Idol.” Univision was third with a 2.4 for “Premio,” CW fourth with a 1.3 for “Diaries,” NBC fifth with a 1.2 for “Community” (1.1) and “Parks ” (1.3), ABC sixth with a 1.1 for “Zero” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
Fox took the lead at 9 p.m. with a 4.0 for more “Idol,” while ABC moved to second with a 3.0 for “Grey’s.” CBS was third with a 2.9 for “Person of Interest,” Univision fourth with a 2.6 for “Premio,” NBC fifth with a 1.2 for another episode of “Parks” (1.4) and “1600 Penn” (1.0), Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.6 for “Beauty and the Beast.”
ABC led at 10 p.m. with a 2.7 for “Scandal,” with Univision second with a 2.5 for “Premio.” CBS was third with a 2.3 for “Elementary,” NBC fourth with a 1.1 for a repeat of “Law & Order: Special Victims Unit” and Telemundo fifth with a 0.4 for “El Rostro de la Venganza.”
CBS was first for the night among households with an 8.3 average overnight rating and a 13 share. Fox was second at 7.9/12, ABC third at 4.9/8, Univision fourth at 2.9/4, NBC fifth at 2.1/3, CW sixth at 1.4/2 and Telemundo seventh at 0.7/1.
ABC and NBC reality shows match season highs
Just how old are NY Times readers, anyway?
Digital video advertising thrives on larger screens
MTV’s VMAs shine bright on social media
Imagining the television landscape of the future
Troubling truths about native advertising
ABC’s ‘Speechless’: Show with something to say
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
It’s Pablo Escobar, an odd pop culture phenom
The most controversial Instagram post from Rio
Nielsen shocker: U.S. TV households actually grew
Study: Perhaps parents shouldn’t trust TV ratings
- Pete Gosselin and Jay Hunt join Havas Worldwide
- Aaron Dus becomes VP of strategy at Engine West
- Steve Passwaiter rises to VP and GM at Kantar Media's CMAG
- Tina Shah rises to SVP of business affairs at Turner Sports
- Marc Peyser joins, Lauren Gelman and Lorraine Burton rise at Reader's Digest
- Gemma Garcia becomes executive producer of 'Noticiero Telemundo'
- David Boyd directing and producing Spike TV's 'The Mist'
- Kevin James hosting CBS's 'CBS Fall Preview'
- Laurie Hernandez and Ryan Lochte join 'Dancing with the Stars'
This week’s top-rated movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Media planner/strategist job in Dallas/Fort Worth
Media planner opening in Chicago
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago