Fox takes third Thursday of sweeps
Hurdles CBS for first with a two-hour episode of 'Idol'
February 22, 2013
Fox grabbed its first Thursday sweeps win last night with a double dose of “American Idol.”
A two-hour episode of the show boosted Fox past CBS, which won the first two Thursdays of the February sweeps.
“Idol” averaged a 3.9 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, jumping 8 percent week to week in the demo.
It grew from a 3.8 in its first hour to a 4.0 in its second.
But CBS still had the night’s top-rated show, “The Big Bang Theory,” which averaged a 5.4 at 8 p.m. Lead-out “Two and a Half Men” tied with “Idol” as the night’s No. 2 show with a 3.9 at 8:30.
The CW had a strong showing at 8 as well. It finished in fourth place, ahead of ABC and NBC in the hour, with “The Vampire Diaries.”
“Diaries” drew a 1.3, soaring 30 percent over last week.
ABC and NBC struggled in that hour. Week two of ABC’s new drama “Zero Hour” dipped to a 1.1, while NBC’s “Community” (1.1) and “Parks and Recreation” (1.3) posted series lows.
Despite facing stronger competition from “Idol” this week, ABC’s “Grey’s Anatomy” grew 7 percent to a 3.0 at 9 p.m.
Univision’s “Premio Lo Nuestro,” a music awards show, had a strong showing. It averaged a 2.5 from 8 to 11 p.m. and finished second in its timeslot for its final hour at 10 p.m.
Fox was first fort the night among 18-49s with a 3.9 average overnight rating and a 10 share. CBS was second at 3.3/9, Univision third at 2.5/7, ABC fourth at 2.2/6, NBC fifth at 1.2/3, CW sixth at 0.9/2 and Telemundo seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS led at 8 p.m. with a 4.7 for “Bang” (5.4) and “Men” (3.9), followed by Fox with a 3.8 for “Idol.” Univision was third with a 2.4 for “Premio,” CW fourth with a 1.3 for “Diaries,” NBC fifth with a 1.2 for “Community” (1.1) and “Parks ” (1.3), ABC sixth with a 1.1 for “Zero” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
Fox took the lead at 9 p.m. with a 4.0 for more “Idol,” while ABC moved to second with a 3.0 for “Grey’s.” CBS was third with a 2.9 for “Person of Interest,” Univision fourth with a 2.6 for “Premio,” NBC fifth with a 1.2 for another episode of “Parks” (1.4) and “1600 Penn” (1.0), Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.6 for “Beauty and the Beast.”
ABC led at 10 p.m. with a 2.7 for “Scandal,” with Univision second with a 2.5 for “Premio.” CBS was third with a 2.3 for “Elementary,” NBC fourth with a 1.1 for a repeat of “Law & Order: Special Victims Unit” and Telemundo fifth with a 0.4 for “El Rostro de la Venganza.”
CBS was first for the night among households with an 8.3 average overnight rating and a 13 share. Fox was second at 7.9/12, ABC third at 4.9/8, Univision fourth at 2.9/4, NBC fifth at 2.1/3, CW sixth at 1.4/2 and Telemundo seventh at 0.7/1.
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This season’s broadcast superlatives
- Sherri Goldstein becomes director of integrated strategy at Moonrocks
- Anand Kini becomes CFO at NBCUniversal
- John Verre rises to VP of automotive sales at Cablevision
- Tom Callahan becomes CFO at Reader's Digest Association
- Nicole Flatow becomes enterprise editor at Guardian U.S.
- Chris Connelly becomes interim editor in chief at Grantland
- Sean Lindsay rises to chief technology officer at Tapjoy
- Neil Janowitz becomes editorial director at Vulture.com
- John McCauley becomes VP of content and strategy at OneUp Sports
- Randy Jackson signs production deal with Endemol Shine North America
- Former head of King World Michael King dies at age 66
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