Fox takes third Thursday of sweeps
Hurdles CBS for first with a two-hour episode of 'Idol'
February 22, 2013
Fox grabbed its first Thursday sweeps win last night with a double dose of “American Idol.”
A two-hour episode of the show boosted Fox past CBS, which won the first two Thursdays of the February sweeps.
“Idol” averaged a 3.9 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, jumping 8 percent week to week in the demo.
It grew from a 3.8 in its first hour to a 4.0 in its second.
But CBS still had the night’s top-rated show, “The Big Bang Theory,” which averaged a 5.4 at 8 p.m. Lead-out “Two and a Half Men” tied with “Idol” as the night’s No. 2 show with a 3.9 at 8:30.
The CW had a strong showing at 8 as well. It finished in fourth place, ahead of ABC and NBC in the hour, with “The Vampire Diaries.”
“Diaries” drew a 1.3, soaring 30 percent over last week.
ABC and NBC struggled in that hour. Week two of ABC’s new drama “Zero Hour” dipped to a 1.1, while NBC’s “Community” (1.1) and “Parks and Recreation” (1.3) posted series lows.
Despite facing stronger competition from “Idol” this week, ABC’s “Grey’s Anatomy” grew 7 percent to a 3.0 at 9 p.m.
Univision’s “Premio Lo Nuestro,” a music awards show, had a strong showing. It averaged a 2.5 from 8 to 11 p.m. and finished second in its timeslot for its final hour at 10 p.m.
Fox was first fort the night among 18-49s with a 3.9 average overnight rating and a 10 share. CBS was second at 3.3/9, Univision third at 2.5/7, ABC fourth at 2.2/6, NBC fifth at 1.2/3, CW sixth at 0.9/2 and Telemundo seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
CBS led at 8 p.m. with a 4.7 for “Bang” (5.4) and “Men” (3.9), followed by Fox with a 3.8 for “Idol.” Univision was third with a 2.4 for “Premio,” CW fourth with a 1.3 for “Diaries,” NBC fifth with a 1.2 for “Community” (1.1) and “Parks ” (1.3), ABC sixth with a 1.1 for “Zero” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
Fox took the lead at 9 p.m. with a 4.0 for more “Idol,” while ABC moved to second with a 3.0 for “Grey’s.” CBS was third with a 2.9 for “Person of Interest,” Univision fourth with a 2.6 for “Premio,” NBC fifth with a 1.2 for another episode of “Parks” (1.4) and “1600 Penn” (1.0), Telemundo sixth with a 0.7 for “La Patrona” and CW seventh with a 0.6 for “Beauty and the Beast.”
ABC led at 10 p.m. with a 2.7 for “Scandal,” with Univision second with a 2.5 for “Premio.” CBS was third with a 2.3 for “Elementary,” NBC fourth with a 1.1 for a repeat of “Law & Order: Special Victims Unit” and Telemundo fifth with a 0.4 for “El Rostro de la Venganza.”
CBS was first for the night among households with an 8.3 average overnight rating and a 13 share. Fox was second at 7.9/12, ABC third at 4.9/8, Univision fourth at 2.9/4, NBC fifth at 2.1/3, CW sixth at 1.4/2 and Telemundo seventh at 0.7/1.
NBC and ABC fall against sports
Programming blog: Latest pickups and cancellations
TV ad clutter is worse than ever
Ranking the new shows, top to bottom
‘Crazy Ex-Girlfriend,’ surprisingly good
Rachel, I hear promise after promise
Tell us what you want from OOH ratings
Weekend TV: The zombies return
Cable overnights: Another MLB record
Fusion lays off 30 two years after launch
Even with decline, ‘Empire’ dominates
Cute: Halloween fun on Realtor.com
Survey: Morale is low at agencies
- David Kolbusz becomes CCO at Droga5 London
- Andrew Dauska becomes managing director at TBWA\Chiat\Day
- Lisa Zakarin becomes managing director at Publicis Hawkeye
- Kevin Dolak, Seung Lee and Helen Russell join Newsweek
- Karen DeFriez becomes affiliate sales manager at Westwood One
- Dick Costolo joins HBO's 'Silicon Valley' as a consultant
- Lou Diamond Phillips guesting on NBC's 'Blindspot'
- Melanie Liburd joins HBO's 'Game of Thrones'
- 'Sopranos' actor Frank Albanese dies at age 84
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York
Media planner wanted in Philadelphia
Media buyer coordinator opening in New Haven