Fox News wins election night on social media
November 10, 2016
Donald Trump came away as Tuesday’s big winner. Fox News Channel was TV’s big winner on social media.
FNC’s “America’s Election Headquarters” generated 1.48 million total interactions on social media, according to Nielsen, 1.20 million on Facebook and 279,000 on Twitter.
Overall, 934,000 unique users interacted with the network’s coverage. It was the top TV telecast of the night on social media.
CNN’s election coverage was second for the night overall with 730,000 social interactions from 510,000 unique users. Of its interactions, 368,000 were on Facebook, 362,000 were on Twitter.
NBC News accounted for both No. 3 and No. 4 for the night among non-sports TV telecasts. NBC’s “Decision Night in America” generated 359,000 social interactions, while MSNBC‘s “Election Night 2016” was right behind with 358,000.
No other network’s political coverage cracked the top five for the night on social media. ESPN’s Gold Glove Awards finished No. 5 among non-sporting events with 313,000 social interactions from 240,000 unique users.
Hawks-Cavs the night’s top sporting event
Meanwhile, NBA TV‘s game between the Atlanta Hawks and Cleveland Cavaliers was the top sporting event of the night on TV and No. 3 overall. The game generated 410,000 social interactions from 281,000 unique users.
Of its social interactions, 325,000 were on Facebook, while 85,000 were on Twitter.
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