Fox cruises to another Wednesday win
Tops other three nets combined on night flush with reruns
January 31, 2013
With repeats dotting the usually solid lineups on ABC and CBS, Fox had a dominating victory last night.
“American Idol” held nearly all of last week’s rating, averaging a 5.4 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, down very slightly from a 5.5 last week.
Compared to the same night last year, “Idol” was down 9 percent from a 5.9.
It was, of course, the night’s top-rated program, and “Idol”-fueled Fox also beat the combined average of ABC, CBS and ABC on the night.
Between them, ABC and CBS aired only three new programs last night.
ABC had new episodes of “The Neighbors” (1.6) and “Suburgatory” (1.8), which both dropped to series lows without original episodes of their stronger lead-ins (“The Middle” and “Modern Family”).
And CBS aired “Super Bowl’s Greatest Commercials,” which averaged a 2.1, up 0.1 from last year and finished second to “Idol” at 8 p.m.
All of NBC’s shows were down from their most recent original outings three weeks ago, before “Idol” returned. But “Chicago Fire” continued to show promise at 10 p.m., averaging a 2.0, building by 18 percent on its “Law & Order: Special Victims Unit” lead-in and bettering its season average by a tenth.
Fox led the night among 18-49s with a 5.4 average overnight rating and a 14 share. CBS was second at 1.8/5, NBC third at 1.6/4, ABC fourth at 1.5/4, Univision fifth at 1.4/4, CW sixth at 0.9/2 and Telemundo seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. Fox was first with a 5.1 for “Idol,” followed by CBS with a 2.1 for “Commercials.” Univision was third with a 1.7 for “Por Ella Soy Eva,” ABC fourth with a 1.5 for a repeat of “Middle” (1.3) and a new “Neighbors” (1.6), NBC fifth with a 1.2 for “Whitney” (1.3) and “Guys with Kids” (1.1), CW sixth with a 0.9 for “Arrow” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
Fox was first again at 9 p.m. with a 5.7 for more “Idol,” while ABC moved to second with a 2.0 for a repeat of “Family” (2.1) and a new “Suburgatory” (1.8). NBC was third with a 1.7 for “SVU,” CBS fourth with a 1.6 for a “Criminal Minds” rerun, Univision fifth with a 1.5 for “Amores Verdaderos,” CW sixth with a 0.9 for “Supernatural” and Telemundo seventh with a 0.5 for “La Patrona.”
NBC took the lead at 10 p.m. with a 2.0 for “Fire,” with CBS second with a 1.6 for a repeat of “CSI.” Univision was third with a 1.1 for “Amor Bravio,” ABC fourth with a 0.9 for a repeat of “Nashville” and Telemundo fifth with a 0.4 for “El Rostro de la Venganza.”
Fox finished first for the night among households with a 9.1 average overnight rating and a 14 share. CBS was second at 5.2/8, NBC third at 3.8/6, ABC fourth at 3.0/5, Univision fifth at 1.9/3, CW sixth at 1.6/2, and Telemundo seventh at 0.6/1.
Lessons from the Bruce Jenner interview
‘The Casual Vacancy,’ of human failings
Make it four in a row for ‘World News’
The lowdown on Mayweather-Pacquiao
CBS’s ‘Stalker’ grows in Monday move
Maker: Expect a lot of Disney tie-ins
Programming blog: Latest pickups and cancellations
These days, people prefer streaming
Buzzfeed: We’re video distributors now
How to target Millennials in print
‘Swab Stories,’ better left to daytime TV
Will NBC bring Brian Williams back?
The big sads for ‘One Big Happy’
- Jim Houck becomes ECD at Lowe Campbell Ewald
- Zola Mashariki becomes head of programming at BET
- Kim Nussbaum and Don Burk rise at The McClatchy Co.
- Alex Rogers becomes a Congressional reporter at National Journal
- Brad Herman becomes chief business development officer at Verve
- Blake Burrus becomes EVP of customer success at ThinkVine
- Ed Henry covering Hillary Clinton for Fox News Channel
- Jake Tapper becomes host of CNN's 'State of the Union'
- Dora Madison Burge joins NBC's 'Chicago Fire'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s cable ratings
Associate comms director opening in Boston
Assistant media planner wanted in San Francisco
Media planner position open in Charlotte
Media planner and content manager opportunity
Agency sales opening in Mt. Pleasant, SC