Fox cruises to another Wednesday win
Tops other three nets combined on night flush with reruns
January 31, 2013
With repeats dotting the usually solid lineups on ABC and CBS, Fox had a dominating victory last night.
“American Idol” held nearly all of last week’s rating, averaging a 5.4 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, down very slightly from a 5.5 last week.
Compared to the same night last year, “Idol” was down 9 percent from a 5.9.
It was, of course, the night’s top-rated program, and “Idol”-fueled Fox also beat the combined average of ABC, CBS and ABC on the night.
Between them, ABC and CBS aired only three new programs last night.
ABC had new episodes of “The Neighbors” (1.6) and “Suburgatory” (1.8), which both dropped to series lows without original episodes of their stronger lead-ins (“The Middle” and “Modern Family”).
And CBS aired “Super Bowl’s Greatest Commercials,” which averaged a 2.1, up 0.1 from last year and finished second to “Idol” at 8 p.m.
All of NBC’s shows were down from their most recent original outings three weeks ago, before “Idol” returned. But “Chicago Fire” continued to show promise at 10 p.m., averaging a 2.0, building by 18 percent on its “Law & Order: Special Victims Unit” lead-in and bettering its season average by a tenth.
Fox led the night among 18-49s with a 5.4 average overnight rating and a 14 share. CBS was second at 1.8/5, NBC third at 1.6/4, ABC fourth at 1.5/4, Univision fifth at 1.4/4, CW sixth at 0.9/2 and Telemundo seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. Fox was first with a 5.1 for “Idol,” followed by CBS with a 2.1 for “Commercials.” Univision was third with a 1.7 for “Por Ella Soy Eva,” ABC fourth with a 1.5 for a repeat of “Middle” (1.3) and a new “Neighbors” (1.6), NBC fifth with a 1.2 for “Whitney” (1.3) and “Guys with Kids” (1.1), CW sixth with a 0.9 for “Arrow” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
Fox was first again at 9 p.m. with a 5.7 for more “Idol,” while ABC moved to second with a 2.0 for a repeat of “Family” (2.1) and a new “Suburgatory” (1.8). NBC was third with a 1.7 for “SVU,” CBS fourth with a 1.6 for a “Criminal Minds” rerun, Univision fifth with a 1.5 for “Amores Verdaderos,” CW sixth with a 0.9 for “Supernatural” and Telemundo seventh with a 0.5 for “La Patrona.”
NBC took the lead at 10 p.m. with a 2.0 for “Fire,” with CBS second with a 1.6 for a repeat of “CSI.” Univision was third with a 1.1 for “Amor Bravio,” ABC fourth with a 0.9 for a repeat of “Nashville” and Telemundo fifth with a 0.4 for “El Rostro de la Venganza.”
Fox finished first for the night among households with a 9.1 average overnight rating and a 14 share. CBS was second at 5.2/8, NBC third at 3.8/6, ABC fourth at 3.0/5, Univision fifth at 1.9/3, CW sixth at 1.6/2, and Telemundo seventh at 0.6/1.
One screen not enough for Olympics viewers
Meredith chops Ladies’ Home Journal
For magazines, it’s not all bad news
‘American Idol’ grows as Fox wins Wednesday
This month’s new media traffic data
Readers: No C7 during this upfront
Fact: We now use the web more than TV
May’s five biggest sweeps stunts
So tell us, which network will win May sweeps?
‘Relative Insanity,’ totally inane
For NBC’s Thursday, an early close
Cable overnights: New high for ‘Chrisley’
The word: FCC guts net neutrality rules
- Mike Goller becomes group brand director at 72andSunny
- Jack Tarantino and Elvia Van Es Oliva join TLC
- Facebook chief financial officer David Ebersman exiting
- Christopher Mims becomes tech columnist at Wall St. Journal
- Mitzi Miller becomes editor in chief at Ebony magazine
- Jane Keltner de Valle becomes fashion news director at Glamour
- Constance Sayers Witherspoon and Tom Shoop rise at Atlantic Media
- Felix Salmon becomes a senior editor at Fusion
- Chris Rovzar joins Bloomberg to develop new luxury news product
- Francis Pizzani becomes director of sales at Yangaroo
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Senior digital media planner job in L.A.
Media planner position in Dallas
Needed: Senior digital media buyer and planner
Expert marketing consultant available in all markets
Media buyer/planner job in Philadelphia