Forecast: Mobile ad dollars will hit $4.06 billion
December 20, 2012
Mobile advertising has been a hot media topic this year, and it’s getting even hotter.
The digital marketing analysis firm eMarketer now predicts that U.S. mobile advertising, including display, search and message-based ads on mobile phones and tablets, will increase 180 percent to $4.06 billion this year.
That’s a significant revision to the company’s previous forecast in September, when it predicted mobile ad spending would grow 80 percent to $2.61 billion.
As a part of its new forecast eMarketer now says mobile will grow another 77 percent in 2013 to $7.19 billion, 55 percent in 2014 to $11.14 billion, 42 percent in 2015 to $15.82 billion and 32 percent in 2016 to $20.89 billion.
The company says mobile ad spending is growing more quickly than originally expected due in part to ad formats such as Facebook’s mobile newsfeed and Twitter’s Promoted Products. Those features create a more seamless experience for consumers, allowing platform owners to create revenue, or at least not lose revenue.
Facebook, for instance, reported no mobile ad revenue in 2011 but is expected to bring in more than $300 million this year. Google is also poised for strong mobile growth, from $750 million last year to more than $2 billion this year.
For more analysis from eMarketer click here.
Tags: 2013, ad spending, ads, consumers, emarketer, facebook, facebook mobile, features, forecast, google, google mobile, marketing, mobile, mobile ad spending, mobile advertising, newsfeed, Twitter Promoted Products
TV programming blog: All the cancellations and renewals
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Putting a pricetag on ad fraud: $16.4 billion
Surprise: There’s one area where TV viewing is soaring
Media Life’s Digital Media Transparency Initiative
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency