Forecast: Mobile ad dollars will hit $4.06 billion
December 20, 2012
Mobile advertising has been a hot media topic this year, and it’s getting even hotter.
The digital marketing analysis firm eMarketer now predicts that U.S. mobile advertising, including display, search and message-based ads on mobile phones and tablets, will increase 180 percent to $4.06 billion this year.
That’s a significant revision to the company’s previous forecast in September, when it predicted mobile ad spending would grow 80 percent to $2.61 billion.
As a part of its new forecast eMarketer now says mobile will grow another 77 percent in 2013 to $7.19 billion, 55 percent in 2014 to $11.14 billion, 42 percent in 2015 to $15.82 billion and 32 percent in 2016 to $20.89 billion.
The company says mobile ad spending is growing more quickly than originally expected due in part to ad formats such as Facebook’s mobile newsfeed and Twitter’s Promoted Products. Those features create a more seamless experience for consumers, allowing platform owners to create revenue, or at least not lose revenue.
Facebook, for instance, reported no mobile ad revenue in 2011 but is expected to bring in more than $300 million this year. Google is also poised for strong mobile growth, from $750 million last year to more than $2 billion this year.
For more analysis from eMarketer click here.
Tags: 2013, ad spending, ads, consumers, emarketer, facebook, facebook mobile, features, forecast, google, google mobile, marketing, mobile, mobile ad spending, mobile advertising, newsfeed, Twitter Promoted Products
The scoop on HBO’s over the top service
Instagram adds clickable links to ads
Fuse upfront: Moving beyond music
The hottest social network: Instagram
Study: Who got the most face time during Oscars
Big surge for NBC’s ‘The Voice’
A much better midseason for Fox
For Bill O’Reilly, steady through it all
Real identity of naked Buckingham guy
‘Dig,’ off we go to Armageddon, again
Tell us your thoughts on Hispanic media
When is a spinoff one too many?
Media buyers to Nielsen: Changes, please
- Katherine Nelson becomes SVP of communications at Syfy
- Pam Thompson becomes executive account director at Food Network Magazine
- Charo Henriquez becomes executive editor at PeopleEnEspanol.com
- Michael D. Gottlieb joins National Journal's Policy Brands Roundtable
- Will Brantley becomes hunting editor at Field & Stream
- Liza Landsman becomes chief customer officer at Jet.com
- Seven rise at digital advertising company Sizmek
- Jason Baadsgaard becomes chief revenue officer at Eyeview
- Michael Hirst signs development deal at A+E Studios
- Four join CBS/TNT's NCAA Tournament coverage
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Remote media buyer available for all markets
Offline media buyer job in San Francisco
Spot media buyer wanted in Greenville, S.C.
Communications strategist/media planner in Chicago
Digital campaign and analytics manager