Forbes: Half our revenue is from digital
October 19, 2012
As yesterday’s Newsweek announcement reminds us, the magazine industry is changing by the day, and those that aren’t changing with it are going to be left behind.
In that regard, Forbes seems to be in good shape. The magazine said this week that half of its 2012 revenue will come from digital.
During an appearance at the American Magazine Conference, Forbes chief revenue officer Meredith Levien said that the company will hit a 50-50 balance between print and online this year, a first.
While it’s tempting to attribute that to the decline in print, Levien noted that Forbes is actually doing fairly well in that regard, with ad pages up 12.5 percent this year.
Digital revenue has grown even faster, up 27 percent.
Forecasters have long cautioned that growth in digital revenue won’t make up for print declines. But Forbes has adopted a number of innovative strategies to help grow its online brand, going beyond traditional internet advertising, including a product that lets marketers create their own content on Forbes.com and its own ad exchange.
Tags: ad pages, American Magazine Conference, decline, forbes, forbes digital, forbes digital revenue, forbes online, forbes print, forbes revenue, magazine revenue, magazines, Meredith Levien, online, own, print, shape
‘Quantico’ gets a vote of confidence
Getting out of home measurement right
‘Blindspot’ bumps up in week four
Whoa: No more naked ladies in Playboy
Magazines’ new play: Money-back guarantee
‘American Horror Story’ screams on Twitter
Fall TV’s winners and losers (so far)
L+7 surprises from premiere week
‘Casual,’ that about captures it
Catch the next big wave: Hispanic media
For ‘Best Time Ever,’ a tougher time
WashPost reporter convicted in Iran
OK return for NBC’s sitcom ‘Undateable’
- Toygar Bazarkaya and Matt Howell join Havas Worldwide
- Kathryn McFarlane rises to creative director at Team One
- Steve Elliott becomes VP of branded entertainment at Comedy Central
- BBC director of television Danny Cohen exiting
- Preston Hillman becomes principal data scientist at PushSpring
- Matt Melnick becomes SVP of global sales at Tracx
- Ben Sprecher becomes chief product officer at Catalina
- Cole Wright becomes host of NFL Network's 'NFL HQ'
- Taye Diggs guesting on Fox's 'Rosewood'
- Rihanna performing on CBS's 'Victoria's Secret Fashion Show'
- Paul Reubens guesting on Fox's 'Gotham'
This week’s top movies, songs and books
This week’s broadcast ratings
This week’s cable ratings
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York
Media planner wanted in Philadelphia
Media buyer coordinator opening in New Haven