Forbes: Half our revenue is from digital
October 19, 2012
As yesterday’s Newsweek announcement reminds us, the magazine industry is changing by the day, and those that aren’t changing with it are going to be left behind.
In that regard, Forbes seems to be in good shape. The magazine said this week that half of its 2012 revenue will come from digital.
During an appearance at the American Magazine Conference, Forbes chief revenue officer Meredith Levien said that the company will hit a 50-50 balance between print and online this year, a first.
While it’s tempting to attribute that to the decline in print, Levien noted that Forbes is actually doing fairly well in that regard, with ad pages up 12.5 percent this year.
Digital revenue has grown even faster, up 27 percent.
Forecasters have long cautioned that growth in digital revenue won’t make up for print declines. But Forbes has adopted a number of innovative strategies to help grow its online brand, going beyond traditional internet advertising, including a product that lets marketers create their own content on Forbes.com and its own ad exchange.
Tags: ad pages, American Magazine Conference, decline, forbes, forbes digital, forbes digital revenue, forbes online, forbes print, forbes revenue, magazine revenue, magazines, Meredith Levien, online, own, print, shape
Latest forecast for the upfront: Not good
Jon Swallen on the media economy
Social’s share of display ads is on the rise
Apple eyes a foray into streaming music
Alas, it’s farewell to ‘Downton Abbey’
A lackluster return for ‘American Idol’
‘The Dovekeepers,’ a long four hours
Some key insights into global media
Detroit: TV and radio are cruising
March Madness for digital billboards
‘Weird Loners,’ actually, just TV weird
Tell us, what’s the state of late-night TV?
For ‘Bones,’ the real mystery lingers
- Kristi DesJarlais becomes SVP and GM at Saxum
- Jason Wyrick rises to VP of digital platforms at Starz
- Brad Dunn becomes chief digital officer at Athlon Media Group/Parade
- Jazmine Hughes becomes associate digital editor at NY Times Magazine
- Steele Marcoux becomes editor at Coastal Living
- Erantzeri Corona becomes VP of marketing at MoviePass
- Zendaya hosting the Radio Disney Music Awards
- Rex Linn joins the cast of ABC's 'Nashville'
- Chris McDonald replaces James Caan in Fox's 'Fantasy Life'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media planner/buyer position in Columbia, SC
Media planner/buyer job in Summit, NJ
Job opening: Next president of TAB
Digital media buyer job in Salt Lake City
TV media buyer wanted in New York