For those finicky Millennials, a new cable net
December 18, 2012
If you want to get your new cable channel picked up, a great way to do it is to claim that you’re targeting adults under age 35, the ones most likely to be cutting the cord and giving up their cable subscriptions altogether in the golden age of online video.
It gives the cable operators an incentive to carry you, because they are not happy about losing those subscribers.
That, at least, is the claim being made by Participant Media, which said yesterday that it will launch a new channel aimed at Millennials next summer.
The new network does not have a name, but it does have a president with a lot of indie experience. Evan Shapiro, who previously ran IFC and the Sundance Channel, is coming on board the project.
Participant is best known as the producer of such docs as “Waiting for Superman” and “An Inconvenient Truth.”
It says the channel will focus on telling stories of “social change,” though it doesn’t define exactly what that is.
In addition to documentaries from contributors including Meghan McCain and Morgan Spurlock, the new network will offer original programming.
Participant isn’t starting from nothing. The company has acquired two small cable networks, The Documentary Channel and Halogen TV, which together are in 40 million households. It will combine them to form the bones of the new network.
Tags: cable, cable network participant media, cable networks, evan shapiro, households, IFC, meghan mccain, morgan spurlock, new cable network, participant media, participant media cable network, producer, sundance channel, Superman
Buh-bye, Boo Boo: TLC cancels reality show
‘Thursday Night Football’ goes out on top
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
FCC: Media mega-mergers are on hold
Competition holds up against World Series
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago