For those finicky Millennials, a new cable net
December 18, 2012
If you want to get your new cable channel picked up, a great way to do it is to claim that you’re targeting adults under age 35, the ones most likely to be cutting the cord and giving up their cable subscriptions altogether in the golden age of online video.
It gives the cable operators an incentive to carry you, because they are not happy about losing those subscribers.
That, at least, is the claim being made by Participant Media, which said yesterday that it will launch a new channel aimed at Millennials next summer.
The new network does not have a name, but it does have a president with a lot of indie experience. Evan Shapiro, who previously ran IFC and the Sundance Channel, is coming on board the project.
Participant is best known as the producer of such docs as “Waiting for Superman” and “An Inconvenient Truth.”
It says the channel will focus on telling stories of “social change,” though it doesn’t define exactly what that is.
In addition to documentaries from contributors including Meghan McCain and Morgan Spurlock, the new network will offer original programming.
Participant isn’t starting from nothing. The company has acquired two small cable networks, The Documentary Channel and Halogen TV, which together are in 40 million households. It will combine them to form the bones of the new network.
Tags: cable, cable network participant media, cable networks, evan shapiro, households, IFC, meghan mccain, morgan spurlock, new cable network, participant media, participant media cable network, producer, sundance channel, Superman
‘Good Morning America’ holds lead in total viewers
‘Big Brother’ pushes CBS to first on Thursday
Readers: New OT rules will have a big impact
Fox’s ‘Lethal Weapon’: Doubtful movie reboot
How buyers can bridge the new media divide
Now here’s one wacky newspaper ad for you
Tell us, what’s your take on ad agency kickbacks?
Weekend TV: It’s Argentina vs. Chile in final
Cable overnights: ‘Greenleaf’ plummets on night two
A new Spanish-language magazine, this one from Spain
Mexico’s Copa America games lead Univision
Fox’s U.S. Open coverage dips in year two
‘Big Brother’ boosts CBS to No. 1 on Wednesday
- Pierre-Luc Paiement becomes managing director at KBS
- Robert Johnson becomes president at Washington Media Group
- Nancy Gauss rises to executive director of video at NY Times
- Katherine Maher becomes executive director at Wikimedia Foundation
- Tom Everett Scott joins truTV's 'I'm Sorry'
- Rell Battle becomes series regular on CBS's 'Superior Donuts'
- Allison Janney and Michael Kenneth Williams join 'F Is For Family'
This month’s digital traffic data: May 2016
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Associate media director position in LA
Media assistant opening in Northern Virginia
Freelance broadcast planner/buyer available
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer