For those finicky Millennials, a new cable net
December 18, 2012
If you want to get your new cable channel picked up, a great way to do it is to claim that you’re targeting adults under age 35, the ones most likely to be cutting the cord and giving up their cable subscriptions altogether in the golden age of online video.
It gives the cable operators an incentive to carry you, because they are not happy about losing those subscribers.
That, at least, is the claim being made by Participant Media, which said yesterday that it will launch a new channel aimed at Millennials next summer.
The new network does not have a name, but it does have a president with a lot of indie experience. Evan Shapiro, who previously ran IFC and the Sundance Channel, is coming on board the project.
Participant is best known as the producer of such docs as “Waiting for Superman” and “An Inconvenient Truth.”
It says the channel will focus on telling stories of “social change,” though it doesn’t define exactly what that is.
In addition to documentaries from contributors including Meghan McCain and Morgan Spurlock, the new network will offer original programming.
Participant isn’t starting from nothing. The company has acquired two small cable networks, The Documentary Channel and Halogen TV, which together are in 40 million households. It will combine them to form the bones of the new network.
Tags: cable, cable network participant media, cable networks, evan shapiro, households, IFC, meghan mccain, morgan spurlock, new cable network, participant media, participant media cable network, producer, sundance channel, Superman
‘Todrick,’ from YouTube to boob tube
‘NBC Nightly News’ secures its lead
‘Dome’ rebounds from series low
The internet of things, demystified
Radio ad $ in first half: Flat to last year
Programming blog: Latest pickups and cancellations
A local TV station, a national tragedy
New Orleans: Looking back at Katrina
‘Narcos,’ ripping tale of the drug wars
Tell us your thoughts on Hispanic media
Boost your media IQ. Sign up here.
Weekend TV: Jammin’ with Miley Cyrus
Survey: Social media ad spending will rise
- Richard Maranville rises to EVP and CDO at Freeman
- Philip Matthys becomes head of business affairs at Hulu
- Nikki Schwab becomes a political reporter at DailyMail.com
- Desmond Harrington joins CBS's upcoming 'Limitless'
- Christina Applegate guesting on Fox's comedy 'The Grinder'
- Brooke Burke-Charvet co-hosting ABC's Miss America telecast
- Betty White guesting on Fox's 'Bones'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois