For Telemundo, more of the same: Telenovelas
Orders five new telenovelas and another season of 'La Voz'
May 14, 2013
When your network is growing, it’s a lot easier to deliver a strong new schedule.
You simply stick with the things that have been working.
That seems to be the thought for Telemundo, broadcast’s fastest-growing network this season, which released its 2013-’14 schedule today in advance of Tuesday’s upfront presentation to advertisers and media buyers.
The network has five new telenovelas on tap, as well as two new daytime shows, and it has renewed “La Voz Kids,” which bowed to record numbers earlier this spring, for a second season.
The network will also air a reality show produced by “American Idol” host Ryan Seacrest, who has produced a number of successful cable shows.
That follows roughly the same scheduling approach as this year, when two telenovelas in particular, “La Patrona” and “El Señor de los Cielos” have drawn strong ratings.
The new season will feature more than 1,000 hours of original content, which the network hopes will spur growth in new advertisers. This season it added 110 of them.
Telemundo had its best-ever first quarter this year, and it ranks seventh overall on broadcast in adults 18-49 and total viewers this season.
The new telenovelas include “Dama y Obrero,” about an engineer who must decide between her wealthy fiancé and an average construction worker; “La Impostera,” following an actress hired to go undercover and explore a rich family’s secrets; “Reina de Corazones,” about a woman who faints on her wedding day and wakes up five years in the future; and “Camelia la Tejana,” in which a woman becomes a criminal while trying to flee a drug lord.
The fifth telenovela, with the working title “Santa Diabla,” follows a woman plotting revenge after her husband’s death.
The new daytime series are “Suelta la Sopa,” a gossipy talk show about stars and celebrities, and “Entre Grandes Y Chicos,” a game show in which kids and adults square off.
The Seacrest-produced show is “Duelo Musical: Super Estrella,” a variety show in which two well-known artists will face off in four rounds of music-based games and sing-offs.
Telemundo will release exact dates for the premieres of the primetime shows, which air as strips, later in the year.
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