‘Following’ the leader for Fox on Monday
New drama draws a 2.8 in 18-49s, the night's top show
March 5, 2013
With CBS in reruns, Fox grabbed first place on Monday night, led by the highest-rated program of the evening, the recently renewed drama “The Following.”
“Following” drew a 2.8 adults 18-49 rating at 9 p.m., according to Nielsen overnights, even to last week’s rating.
ABC’s “The Bachelor: Women Tell All” special was second on the night with a 2.7 rating from 8 to 10 p.m. ABC had won or tied for first in the demo the past two weeks, but “Bachelor” lead-out “Castle” was a repeat, which pulled down the network’s nightly average.
Even with CBS airing repeats, most shows were down from last week. The “Bachelor” special was off 7 percent from last week’s regular episode (though it was up 8 percent over last year’s “Women” episode).
Fox’s 8 p.m. drama “Bones” fell a tenth from last week, to a 2.2, as did NBC’s long-running reality show “The Biggest Loser,” which drew a 2.1 from 8 to 10 p.m.
Fox finished first for the night among 18-49s with a 2.5 average overnight rating and a 7 share. ABC was second at 2.3/6, NBC third at 1.8/5, Univision fourth at 1.7/5, CBS fifth at 1.6/4, Telemundo sixth at 0.5/1 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
ABC led at 8 p.m. with a 2.6 for “Bachelor,” while NBC and Fox tied for second at 2.2, NBC for “Loser” and Fox for “Bones.” CBS and Univision tied for fourth at 1.9, CBS for a repeat of “How I Met Your Mother” (1.6) and a new “Rules of Engagement” (2.2) and Univision for “Por Ella Soy Eva.” CW was sixth with a 0.5 for “The Carrie Diaries” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
At 9 p.m. ABC and Fox tied for first at 2.8, ABC for more “Bachelor” and Fox for “Following.” NBC was third with a 2.1 for more “Loser,” Univision fourth with a 1.9 for “Amores Verdaderos,” CBS fifth with a 1.7 for repeats of “2 Broke Girls” and “Mike & Molly,” Telemundo sixth with a 0.8 for “La Patrona” and CW seventh with a 0.3 for “90210.”
Univision took the lead at 10 p.m. with a 1.5 for “Amor Bravio,” followed by ABC with a 1.4 for a “Castle” rerun. CBS was third with a 1.3 for a repeat of “Hawaii Five-0,” NBC fourth with a 1.1 for “Deception” and Telemundo fifth with a 0.4 for “El Rostro de la Venganza.”
ABC led the night among households with a 5.3 average overnight rating and an 8 share. Fox was a close second at 5.2/8, CBS third at 4.0/6, NBC fourth at 3.2/5, Univision fifth at 2.1/3, Telemundo sixth at 0.7/1 and CW seventh at 0.6/1.
‘Dome’ rebounds from series low
The internet of things, demystified
Radio ad $ in first half: Flat to last year
Programming blog: Latest pickups and cancellations
A local TV station, a national tragedy
New Orleans: Looking back at Katrina
‘Narcos,’ ripping tale of the drug wars
Tell us your thoughts on Hispanic media
Boost your media IQ. Sign up here.
Weekend TV: Jammin’ with Miley Cyrus
Survey: Social media ad spending will rise
Cable overnights: Another big night for FNC
The new YouTube Gaming at a glance
- Kyla Jacobs rises to global business development director at TBWA
- Rob FitzGerald becomes U.S. president at We Are Social
- Mandy Graham joins and Maria Smith rises at M&C Saatchi
- David Duncan becomes chief strategy officer at BBDO Minneapolis
- Zan Goodman becomes design director at Chandelier
- Patty Hirsch becomes digital GM for sports at Time Inc.
- Bob Gold becomes SVP of distribution at Poker Central
- Alison Fitzgerald becomes health policy correspondent at NPR
- Baratunde Thurston becomes supervising producer at 'The Daily Show'
- Jim Belushi joins the cast of Fox's pilot "Urban Cowboy'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois