‘Following’ becomes No. 2 new drama
January 22, 2013
After all the hype, Fox’s new drama “The Following” debuted to good numbers Monday night.
The show drew a 3.1 adults 18-49 rating at 9 p.m., according to Nielsen, tying CBS’s “Elementary” as the No. 2 new drama premiere this season.
NBC’s “Revolution,” which aired behind hit show “The Voice” last fall, was the No. 1 bow with a 4.1 in September.
It will be interesting to see “Following’s” seven-day DVR gain when those numbers are released three weeks from now. In its huge promotional campaign for the show, Fox tried a new tactic by reminding viewers to set their DVRs to record the drama, rather than urging them to tune in at a certain time.
“Following’s” debut built by 35 percent on its lead-in, “Bones,” which drew a 2.3.
While the new drama grew slightly, from a 3.1 in its first half hour to a 3.2 in its second, it still finished second in its timeslot behind CBS’s “2 Broke Girls” (3.7) and “Mike & Molly” (3.3). Both comedies were down from last week, suggesting “Following” may have lured away a few viewers.
Still, CBS won the night with its comedy lineup plus 10 p.m. drama “Hawaii Five-0,” which was also down from last week to a 2.2 after hitting a season high with its post-AFC Championship episode Sunday night. That drew a 3.4.
In the battle of reality shows from 8 to 10 p.m., ABC’s “The Bachelor” grew 4 percent week to week to a season-high 2.5, just edging NBC’s “The Biggest Loser,” even to last week with a 2.4.
And the CW’s “The Carrie Diaries” fell from last week, losing a tenth in 18-49s (down to a 0.5) and 300,000 total viewers (down to 1.3 million) from its premiere.
CBS led the night among 18-49s with a 3.0 average overnight rating and an 8 share. Fox was second at 2.7/7, ABC third at 2.3/6, NBC fourth at 2.0/5, Univision fifth at 1.7/4, Telemundo sixth at 0.7/2 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. CBS was first with a 3.4 for “How I Met Your Mother” (3.7) and a rerun of “The Big Bang Theory” (3.2), followed by ABC with a 2.5 for “Bachelor.” NBC and Fox tied for third at 2.3, NBC for “Loser” and Fox for “Bones,” with Univision fifth with a 1.7 for “Por Ella Soy Eva,” Telemundo sixth with a 0.8 for “Rosa Diamante” and CW seventh with a 0.5 for “The Carrie Diaries.”
CBS was first again at 9 p.m. with a 3.5 for “Girls” (3.7) and “Molly” (3.3), while Fox moved to second with a 3.1 for “Following.” ABC and NBC tied for third at 2.5, ABC for more “Bachelor” and NBC for more “Loser,” with Univision fifth with a 1.9 for “Amores Verdaderos,” Telemundo sixth with a 0.6 for “La Patrona” and CW seventh with a 0.4 for “90210.”
At 10 p.m. CBS led yet again with a 2.2 for “Hawaii,” with ABC second with a 2.0 for “Castle.” Univision was third with a 1.5 for “Amor Bravio,” NBC fourth with a 1.3 for “Deception” and Telemundo fifth with a 0.6 for “Pablo Escobar: El Patron del Mal” (0.7) and “El Rostro de la Venganza” (0.5).
CBS also finished first for the night among households with a 6.4 average overnight rating and a 10 share. Fox was second at 5.6/8, ABC third at 5.2/8, NBC fourth at 3.3/5, Univision fifth at 2.1/3, Telemundo sixth at 0.8/1 and CW seventh at 0.7/1.
DWikipedia: D is the fourth letter in the basic modern Latin alphabet. →
Tags: abc, Amor Bravio, cbs, cw, dramas, dvr, following, following premiere ratings, following ratings, fox, monday overnights, nbc, new dramas, overnight ratings, overnights, Pablo Escobar El Patron, premiere, season high, the following, viewers
Smartwatch ads could face backlash
Buzzfeed: We’re a video distributor now
ESPN taking Verizon to court
How to target Millennials in print
Fox’s ‘Following’ jumps with DVR viewing
BET upfront: A bit of a throwback
‘Secrets & Lies’ hits a new series high
Familiar winners at the Daytime Emmys
This week’s top movies, songs and books
Readers: ABC has had the best season
A media buyer’s guide to the NewFronts
Jenner interview draws 16.9 million
‘Mark & Derek’s Excellent Flip,’ not bad
- Jim Houck becomes ECD at Lowe Campbell Ewald
- Zola Mashariki becomes head of programming at BET
- Kim Nussbaum and Don Burk rise at The McClatchy Co.
- Alex Rogers becomes a Congressional reporter at National Journal
- Brad Herman becomes chief business development officer at Verve
- Blake Burrus becomes EVP of customer success at ThinkVine
- Ed Henry covering Hillary Clinton for Fox News Channel
- Jake Tapper becomes host of CNN's 'State of the Union'
- Dora Madison Burge joins NBC's 'Chicago Fire'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s cable ratings
Associate comms director opening in Boston
Assistant media planner wanted in San Francisco
Media planner position open in Charlotte
Media planner and content manager opportunity
Agency sales opening in Mt. Pleasant, SC