‘Following’ becomes No. 2 new drama
January 22, 2013
After all the hype, Fox’s new drama “The Following” debuted to good numbers Monday night.
The show drew a 3.1 adults 18-49 rating at 9 p.m., according to Nielsen, tying CBS’s “Elementary” as the No. 2 new drama premiere this season.
NBC’s “Revolution,” which aired behind hit show “The Voice” last fall, was the No. 1 bow with a 4.1 in September.
It will be interesting to see “Following’s” seven-day DVR gain when those numbers are released three weeks from now. In its huge promotional campaign for the show, Fox tried a new tactic by reminding viewers to set their DVRs to record the drama, rather than urging them to tune in at a certain time.
“Following’s” debut built by 35 percent on its lead-in, “Bones,” which drew a 2.3.
While the new drama grew slightly, from a 3.1 in its first half hour to a 3.2 in its second, it still finished second in its timeslot behind CBS’s “2 Broke Girls” (3.7) and “Mike & Molly” (3.3). Both comedies were down from last week, suggesting “Following” may have lured away a few viewers.
Still, CBS won the night with its comedy lineup plus 10 p.m. drama “Hawaii Five-0,” which was also down from last week to a 2.2 after hitting a season high with its post-AFC Championship episode Sunday night. That drew a 3.4.
In the battle of reality shows from 8 to 10 p.m., ABC’s “The Bachelor” grew 4 percent week to week to a season-high 2.5, just edging NBC’s “The Biggest Loser,” even to last week with a 2.4.
And the CW’s “The Carrie Diaries” fell from last week, losing a tenth in 18-49s (down to a 0.5) and 300,000 total viewers (down to 1.3 million) from its premiere.
CBS led the night among 18-49s with a 3.0 average overnight rating and an 8 share. Fox was second at 2.7/7, ABC third at 2.3/6, NBC fourth at 2.0/5, Univision fifth at 1.7/4, Telemundo sixth at 0.7/2 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. CBS was first with a 3.4 for “How I Met Your Mother” (3.7) and a rerun of “The Big Bang Theory” (3.2), followed by ABC with a 2.5 for “Bachelor.” NBC and Fox tied for third at 2.3, NBC for “Loser” and Fox for “Bones,” with Univision fifth with a 1.7 for “Por Ella Soy Eva,” Telemundo sixth with a 0.8 for “Rosa Diamante” and CW seventh with a 0.5 for “The Carrie Diaries.”
CBS was first again at 9 p.m. with a 3.5 for “Girls” (3.7) and “Molly” (3.3), while Fox moved to second with a 3.1 for “Following.” ABC and NBC tied for third at 2.5, ABC for more “Bachelor” and NBC for more “Loser,” with Univision fifth with a 1.9 for “Amores Verdaderos,” Telemundo sixth with a 0.6 for “La Patrona” and CW seventh with a 0.4 for “90210.”
At 10 p.m. CBS led yet again with a 2.2 for “Hawaii,” with ABC second with a 2.0 for “Castle.” Univision was third with a 1.5 for “Amor Bravio,” NBC fourth with a 1.3 for “Deception” and Telemundo fifth with a 0.6 for “Pablo Escobar: El Patron del Mal” (0.7) and “El Rostro de la Venganza” (0.5).
CBS also finished first for the night among households with a 6.4 average overnight rating and a 10 share. Fox was second at 5.6/8, ABC third at 5.2/8, NBC fourth at 3.3/5, Univision fifth at 2.1/3, Telemundo sixth at 0.8/1 and CW seventh at 0.7/1.
DWikipedia: D is the fourth letter in the basic modern Latin alphabet. →
Tags: abc, Amor Bravio, cbs, cw, dramas, dvr, following, following premiere ratings, following ratings, fox, monday overnights, nbc, new dramas, overnight ratings, overnights, Pablo Escobar El Patron, premiere, season high, the following, viewers
‘Stars’ posts best finale in four seasons
Yet another sweeps victory for NBC
OOH measurement: Where it’s headed
On cable news, wall-to-wall Ferguson
‘Santa Hunters,’ hunt for something else
What will be the big media stories of 2015?
Best tube bets this holiday weekend
Cable overnights: ‘MNF’ takes a hit
Study: Hispanics ahead of the curve for digital
What are your predictions for 2015?
ABC’s ‘Scandal’ wows ‘em on Twitter
Part one of ‘Stars’ finale matches season high
Happy Thanksgiving: What readers are thankful for
- Timothy Mutrie becomes chief strategy officer at Jacob Tyler
- Mark Koelfgen rises to CCO at McGarryBowen
- Paul Shearer becomes Middle East CCO at Ogilvy & Mather
- Matthew Abate becomes ECD at Atmosphere Proximity
- Amy Goldberg and Dan Myers join Starz
- Patti Dennis rises to VP of talent development at Gannett
- Lori Loughlin and Bailee Madison join Hallmark's 'Northpole 2'
- Lenora Crichlow and Spencer Grammer join NBC's 'Mr. Robinson'
- Actor George Eads leaving CBS's 'CSI'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Savvy media buyer needed in Chattanooga
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge