Finally a slam dunk for LA’s SportsNet
November 15, 2012
Whether this is a good thing, based on the team’s dismal start, is certainly up for debate.
Nonetheless, DirecTV subscribers who are also Los Angeles Lakers fans will finally get to see their team play this season.
After a long standoff, the satellite broadcaster has reportedly agreed to carry the new Time Warner Cable networks SportsNet and Deportes, which launched earlier this fall and are now the regional home to the Lakers.
TWC had heated disputes with DirecTV as well as other cable carriers in the area, including Cox and Charter, as well as telecoms such as Verizon and AT&T.
They argued that TWC was asking too much per subscriber for an unproven network whose only premium content, the Lakers, is on just half the year.
Terms of the deal have not been released.
The agreement was important to TWC because DirecTV has huge distribution in the LA area, with some 1.7 million households, according to the Los Angeles Times, which first reported the deal.
Now the lone holdout for SportsNet is Dish Network.
‘Stars’ posts best finale in four seasons
Yet another sweeps victory for NBC
OOH measurement: Where it’s headed
On cable news, wall-to-wall Ferguson
‘Santa Hunters,’ hunt for something else
What will be the big media stories of 2015?
Best tube bets this holiday weekend
Cable overnights: ‘MNF’ takes a hit
Study: Hispanics ahead of the curve for digital
What are your predictions for 2015?
ABC’s ‘Scandal’ wows ‘em on Twitter
Part one of ‘Stars’ finale matches season high
Happy Thanksgiving: What readers are thankful for
- Timothy Mutrie becomes chief strategy officer at Jacob Tyler
- Mark Koelfgen rises to CCO at McGarryBowen
- Paul Shearer becomes Middle East CCO at Ogilvy & Mather
- Matthew Abate becomes ECD at Atmosphere Proximity
- Amy Goldberg and Dan Myers join Starz
- Patti Dennis rises to VP of talent development at Gannett
- Lori Loughlin and Bailee Madison join Hallmark's 'Northpole 2'
- Lenora Crichlow and Spencer Grammer join NBC's 'Mr. Robinson'
- Actor George Eads leaving CBS's 'CSI'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Savvy media buyer needed in Chattanooga
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge