Fancy that, a circus at a bus stop
Visit a URL while waiting for the bus and the fun starts
February 28, 2013
You’re standing at the bus stop, counting the minutes until your bus comes along, when you notice a blue poster in the shelter that instantly grabs your attention.
“Bored?” it says in big white letters.
Then, underneath, in smaller type: “Use your mobile device to entertain yourself. Right now. Go to BornMobile.com/Bored.”
You pull out your smartphone and type in the address.
A few moments later, the bus you’ve been waiting for pulls up. It’s a bus filled with circus performers.
They disembark one at a time: A man on stilts, a clown, a juggler, a Chinese dragon, a girl swirling a yellow banner.
Suddenly the bus stop is transformed into a three-ring extravaganza as the circus performers put on a show. You’re certainly not bored any more.
The fun alternative media stunt was done recently in Los Angeles by Qualcomm, a wireless and mobile technologies company. The point? To show how much better life can be with mobile technology.
The circus performers were one of several fun options offered to those waiting at a downtown bus stop.
Another sign read “In a hurry?” After bus stop patrons visited the associated URL, a slick yellow Lamborghini pulled up.
The woman inside offered the person a ride to their destination, which was sure to get them there much faster than the bus.
A third option asked, “Seen it all?” This URL triggered the arrival of a dog sled, pulling a man who invited the bus patron to hop aboard.
Other options triggered a horse-drawn carriage and the arrival of some adorable puppies.
The stunt worked because it was so unexpected. Bus stops are typically dull and boring, not the place where something out-of-the-ordinary occurs.
By serving up such a surprising treat, Qualcomm drove home the point that mobile really can make life more interesting.
Plus the campaign has earned a second life online. A video with highlights of the stunt has gotten more than 2 million views on YouTube.
Tags: alternative media, alternative media circus, alternative media stunt, campaign, los angeles, media, mobile, online, qualcomm, qualcomm bus stop, qualcomm bus stop video, smartphone, URL, wireless
‘Dome’ rebounds from series low
The internet of things, demystified
Radio ad $ in first half: Flat to last year
Programming blog: Latest pickups and cancellations
A local TV station, a national tragedy
New Orleans: Looking back at Katrina
‘Narcos,’ ripping tale of the drug wars
Tell us your thoughts on Hispanic media
Boost your media IQ. Sign up here.
Weekend TV: Jammin’ with Miley Cyrus
Survey: Social media ad spending will rise
Cable overnights: Another big night for FNC
The new YouTube Gaming at a glance
- Kyla Jacobs rises to global business development director at TBWA
- Rob FitzGerald becomes U.S. president at We Are Social
- Mandy Graham joins and Maria Smith rises at M&C Saatchi
- David Duncan becomes chief strategy officer at BBDO Minneapolis
- Zan Goodman becomes design director at Chandelier
- Patty Hirsch becomes digital GM for sports at Time Inc.
- Bob Gold becomes SVP of distribution at Poker Central
- Alison Fitzgerald becomes health policy correspondent at NPR
- Baratunde Thurston becomes supervising producer at 'The Daily Show'
- Jim Belushi joins the cast of Fox's pilot "Urban Cowboy'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois