Fact: The print newspaper’s still quite alive
A surprisingly large number, 51 percent, read print editions exclusively
March 3, 2016
By the editors of Media Life
This article is part of a Media Life series “Reinventing the American Newspaper.” Click here to read other stories in the series.
Newspaper readership is changing, though perhaps not as fast as you might imagine.
Print is far from dead, contrary to what many believe. The greatest share of newspapers’ readers remains in print, even though mobile is increasing at a fast rate.
A new study from Nielsen examines newspaper readership across all media, and it finds that more than half of newspapers’ audience is exclusively in print.
And while much of that readership skews older, print is still preferred among a sizable share of younger readers. In any given week, 38 percent of 18-34s and 44 percent of 35-54s read a print newspaper.
The percentage of Americans who read on a mobile device has shot up from 10 percent in 2011 to 23 percent in 2015.
But while the way audiences consume papers may be evolving, the makeup of that audience is not. Newspaper readers remain an upscale group, whether they’re reading in print or online.
Here’s the full look at newspaper readership, courtesy of the Nielsen report, authored by Gary Meo, senior vice president and sales director for Nielsen Scarborough.
To read the report, click the link below:
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