ESPN keeps BCS for another 11 years
November 26, 2012
The costs of sports rights deals continue to shoot up.
After sharp increases in recent deals for pro baseball and football rights, ESPN has reached a deal that will increase the average annual price for the Bowl Championship Series by more than 20 percent, from a reported $500 million per year to $610 million.
The deal was signed Wednesday, following days of rumors that an agreement was imminent.
It begins in 2015 and runs through 2026.
ESPN began carrying the BCS in 2011, following a brief run on Fox. In its first year the BCS title game set a record for most-watched program ever on cable, drawing 27.3 million total viewers, according to Nielsen.
While that was down from past years, it was a huge coup for ESPN, which charges cable carriers a per-subscriber fee that’s based partly on demand for the network. With hugely popular programs like “Monday Night Football” and the BCS, ESPN has been able to raise its asking price.
The new BCS deal includes the BCS title game as well as the Orange, Sugar and Rose Bowl games.
Tags: bcs, bcs espn, bcs games, bcs rights, Bowl Championship Series, cable, deals, espn, espn bcs, espn bcs deal, following, monday night football, records, sports, sports rights deals, sports tv, viewers
Fallout over Sony hacking continues
Univision scores with Liga MX final
‘The Voice’ exits on a two-month high
Coke’s ‘American Idol’ sponsorship fizzes out
An up and down year for broadcast
The buzziest new cable shows of 2015
Complete list of midseason premieres
‘All Hail King Julien,’ just for the kiddies
What will be the big media stories of 2015?
A shorter tune for ‘The Sing Off’
Cable overnights: ‘Newsroom’ finale surges
Now you can watch NBC live on the internet
Paper cuts: NY Times laying off 21 in news
- Alison Clark and Joel Stacy join mono
- Amanda Clelland becomes creative director at Barton F. Graf
- Bradley Siegel becomes president at TV One
- Scott Barton, Amy Kline and Eric Neal rise at Starz
- Chris Regina rises to SVP of program strategy at Syfy
- Tom Patricia becomes SVP at Sonar Entertainment
- Jordan Ryder rises to VP of programming at NATPE
- Ilja Goossens becomes director of market development at Tune
- Terry Crews hosting Fox's 'World's Funniest Fails'
- Wells Rich Green co-founder Dick Rich dies at age 84
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Media buyer opening in Memphis
Media planner/buyer wanted in Boston
Needed: Digital media coordinator in Roswell, Ga.
Media buyer/digital strategist job in Cedar Falls, Iowa
Broadcast media buyer wanted in Denver