Enjoy some ‘coffee, coffee, coffee’ at Luke’s Diner
October 5, 2016
To promote its upcoming “Gilmore Girls” revival, Netflix turned more than 200 coffee shops across the country into pop-up versions of Luke’s Diner on Wednesday, passing out free coffee to hundreds of fans at each location.
Fans were also encouraged to look at the bottom of their Luke’s-branded cups. Some won a few free months of Netflix service.
The pop-ups featured plenty of “Gilmore”-inspired items for sale, such as branded aprons and T-shirts. Also available: Luke’s Diner ball caps, no doubt meant to be worn backwards, as the Luke on the show always wore his.
The pop-ups appeared in markets in all 50 states, as well as four in Toronto and another in Vancouver.
Hundreds of fans show up
Fans clearly got the memo. In St. Paul, more than 200 people were in line at Luke’s at 8 a.m.
The stunt is a fun way for Netflix to draw attention to its revival by giving fans a taste of the show. The complete series is already available on the service, and the four-part revival premieres Nov. 25.
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