Empire State Building lights up for election
November 7, 2012
The presidential election wasn’t just inescapable on television last night.
It was inescapable in the Manhattan skyscape, where CNN, in a bit of election night pomp, lit up the Empire State Building in red and blue reflecting the electoral votes for the red and blue candidates, Mitt Romney and Barack Obama.
The LED meter, posted at the top of the building, rose according to the electoral votes for each candidate.
When Obama reached the number need to ensure re-election, the building was lit to the top in blue.
That way, CNN explained during frequent on-air references to the stunt, New Yorkers would know the status of the race without turning on their TVs or consulting their mobile phones.
That was certainly the splashiest display in a night that several networks dubbed “the first truly digital election.” Every channel had some sort of new toy, be it ABC’s LED floor screen or Fox News Channel’s multimedia launchpad.
Tags: abc, cable news, cnn, cnn election, election, election cnn, election night, empire state building, empire state building blue red, empire state building red blue, fox news channel, LED, Manhattan, New Yorkers
Another Thursday night of football preemptions
The new king of late night indeed
Sports’ sudden superstar: Mo’ne Davis
Dallas: Cowboys kick up TV spending
‘Intruders,’ eerie at a measured pace
Tell us, what’s your take on automated buying?
Best tube bets this weekend
TNT nabs rights to ‘Hunger Games’ and ‘Divergent’
Cable overnights: FNC snaps CNN win streak
Amazon’s drones are coming! (In India, not U.S.)
Now on music sharing site SoundCloud, advertising
Lawsuit claims People is biased against blacks
‘Big Brother’ lifts CBS to Wednesday win
- Neil Munn rises to global CEO at BBH
- Kim Heneghan joins and Kim Castro rises at U.S. News & World Report
- Patty Adams Martinez, Busra Erkara and Mickey Stanley join Nylon
- Kevin Frazier becomes co-host at 'Entertainment Tonight'
- Rachel Brosnahan joins CBS's 'The Dovekeepers'
- Eva Longoria guesting on Fox's 'Brooklyn Nine-Nine'
- Megan Mullally and Natalie Morales guesting on 'Parks and Recreation'
- Tony Shalhoub joins the cast of Showtime's 'Nurse Jackie'
- Emmy-winning animator Liz Holzman dies at age 61
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media planner/buyer opening in Detroit
Senior media planner/buyer job in Phoenix
Opening for an associate media director in SF
Media buyer opening in Milwaukee
Manager of media planning job in Dallas