Empire State Building lights up for election
November 7, 2012
The presidential election wasn’t just inescapable on television last night.
It was inescapable in the Manhattan skyscape, where CNN, in a bit of election night pomp, lit up the Empire State Building in red and blue reflecting the electoral votes for the red and blue candidates, Mitt Romney and Barack Obama.
The LED meter, posted at the top of the building, rose according to the electoral votes for each candidate.
When Obama reached the number need to ensure re-election, the building was lit to the top in blue.
That way, CNN explained during frequent on-air references to the stunt, New Yorkers would know the status of the race without turning on their TVs or consulting their mobile phones.
That was certainly the splashiest display in a night that several networks dubbed “the first truly digital election.” Every channel had some sort of new toy, be it ABC’s LED floor screen or Fox News Channel’s multimedia launchpad.
Tags: abc, cable news, cnn, cnn election, election, election cnn, election night, empire state building, empire state building blue red, empire state building red blue, fox news channel, LED, Manhattan, New Yorkers
ABC takes Friday night yet again
‘Face the Nation’ rises with Schieffer adios
The word: TWC-Comcast is in doubt
Stunner: ‘Sabado Gigante’ gets the axe
CBS wins for the third straight night
A la carte, kinda: Verizon’s new deal
Online video’s not getting the ad dollars
May’s most-anticipated sweeps stunts
‘Tatau,’ silliness in the South Pacific
Rachel, I’m thinking of going on my own
Weekend TV: The NBA playoffs tip off
Tell us, which bubble shows will survive?
Tops for OTT: Baltimore & Minneapolis
- Jason Harrison becomes CEO at Gain Theory
- Chris Wilcox becomes VP of partnerships at Pereira & O’Dell
- Meredith Kopit Levien rises to CRO at The New York Times
- Lance Richard rises to VP and market manager at Entercom
- Gary Schreier becomes VP of programming at Fox Business Network
- Richard Coolidge becomes senior producer at 'PBS NewsHour'
- Former 'Good Times' actor Ben Powers dies at age 64
This week’s younger viewer ratings
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Agency sales opening in Mt. Pleasant, SC
Freelance senior media planner job in Seattle
Digital media planner wanted in Boston
Out-of-home specialist available for all markets
Media planner/buyer job in Raleigh