Eleven percent jump for Oscars rating
Academy Awards grow to a 13.0 in 18-49s
February 26, 2013
With a slew of popular movies up for awards, and “Family Guy” creator Seth MacFarlane serving as first-time host, Sunday night’s Academy Awards saw strong growth over last year.
The ceremony averaged a 13.0 adults 18-49 rating, according to Nielsen, up 11 percent from last year’s 11.7.
It was the highest-rated telecast in the demo since 2010, despite lasting more than a half hour longer than last year’s ceremony. It finished up just after midnight.
The show drew 40.3 million total viewers, up 3 percent from last year and its second straight year of growth.
It was the most-watched Oscars since 2010 and the second-most-watched since 2005.
Further proof that bringing in MacFarlane as host drew in younger viewers, the show surged among adults 18-34, up 20 percent over last year to an 11.3. That was the biggest rating for the awards program in the demo since 2007.
Much of the growth came among young men, who are not usually big Oscar viewers. The men 18-34 rating soared 34 percent, while men 18-49 was up 16 percent and men 25-54 grew 11 percent.
ABC says it was the most-watched entertainment telecast on TV since March 2010.
Analysts had predicted that ABC would see stronger numbers. In addition to drawing in new viewers with the edgy MacFarlane, who received mixed reviews, this year’s Oscars actually had a number of popular films vying for trophies.
Most of the nine films nominated made more than $100 million at the box office domestically, considered a sign of commercial success.
And young nominees such as Jennifer Lawrence, Anne Hathaway and Quvenzhane Wallis drew additional attention to the ceremony.
Oscar.com and the Oscar app also saw gains over last year. Since last month’s nominations announcement, 15.8 million people visited the site, up 28 percent over last year.
And the app was downloaded 432,000 times, up 16 percent over last year.
Some 4.6 million visited the web site or used the Oscar app Sunday night.
‘Survivor’ paces CBS to a Wednesday win
Where people watch online video: PCs
Fact: Folks are addicted to their phones
Kids’ holiday specials are a bit less jolly
‘Mozart in the Jungle,’ lust in the pits
What will be the big media stories of 2015?
For the final time, ‘The Colbert Report’
Cable overnights: ‘Home Alone’ tops the night
And now, the latest premium video site
Hackers win: Sony yanks ‘The Interview’
Univision scores with Liga MX final
‘The Voice’ exits on a two-month high
Coke’s ‘American Idol’ sponsorship fizzes out
- Alison Clark and Joel Stacy join mono
- Amanda Clelland becomes creative director at Barton F. Graf
- Bradley Siegel becomes president at TV One
- Scott Barton, Amy Kline and Eric Neal rise at Starz
- Chris Regina rises to SVP of program strategy at Syfy
- Tom Patricia becomes SVP at Sonar Entertainment
- Jordan Ryder rises to VP of programming at NATPE
- Ilja Goossens becomes director of market development at Tune
- Terry Crews hosting Fox's 'World's Funniest Fails'
- Wells Rich Green co-founder Dick Rich dies at age 84
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Media buyer opening in Memphis
Media planner/buyer wanted in Boston
Needed: Digital media coordinator in Roswell, Ga.
Media buyer/digital strategist job in Cedar Falls, Iowa
Broadcast media buyer wanted in Denver