Early numbers: New high for Super Bowl
Averages a 48.1 household rating and 71 share on CBS
February 1, 2013
The SuperDome lost power last night, but the Super Bowl scored another powerful rating.
The big game on CBS set a new record, according to metered-market numbers.
The Super Bowl averaged a 48.1 household rating and 71 share, according to Nielsen, up 1 percent from a 47.8/71 for last year’s contest on NBC between the New York Giants and New England Patriots.
That was also up from a 47.9/71 on Fox two years ago, which holds the record for best overnight rating.
Of note, last night’s number excludes the half-hour period during which the SuperDome lost power. CBS’s announcers were also without power during part of that delay.
The network scrambled to fill the down time with extended analysis from its pregame team, but there was some speculation that people might tune away from the Super Bowl because of the delay.
That seemed to be true. The game’s rating dipped to a 46.5/68 from 8:45 p.m. to 9:15 p.m., when the game was in the 33-minute delay. That was the third-lowest-rated half-hour block of the night, behind the opening hour when CBS drew a 42.6/67 (6:30 p.m.) and 46.3/71 (7 p.m.).
What had been a dull game, with the Baltimore Ravens leading the San Francisco 49ers 21-6 at halftime, picked up after the power outage, with the Niners pulling within two points during the fourth quarter.
San Francisco had a chance to pull ahead in the final minutes but couldn’t get to the end zone, and the Ravens won 34-31.
The game peaked with a 52.9/75 at 10:30 p.m.
Time zone-adjusted fast nationals for the game will be out later today, and Media Life will post them as soon as they arrive.
Note that metered-market ratings do not always hold up when the later, more accurate numbers come out. Last year’s game came in under 2011’s rating with metered-market numbers, but it ultimately set a record for most-watched Super Bowl ever, with 111.3 million total viewers.
Tags: Baltimore Ravens, cbs, cbs super bowl, fourth quarter, media life, nbc, people, ratings, record ratings, san francisco, sports tv, super bowl, super bowl ratings, super bowl record, super bowl viewers, time
It’s back: Strong 2016 for U.S. advertising economy
‘NBC Nightly News’ enjoys Olympic-sized growth
NFL preseason pushes NBC to first on Thursday
This summer, more digital backlash
Columbus: Political’s hot. Everything else is not.
Rachel, I’m failing fast in my new job
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
Weekend TV: It’s the MTV Video Music Awards
Cable overnights: Fox News dominates Wednesday night
Salt Lake City remains top local Olympics market
Closing ceremony tumbles among Hispanic viewers
NBC runs primetime winning streak to 20 nights
- Corrie Katcher, Jen Finger, Lizet Alvarez and Jamel Franklin join Fusion
- Rebecca Milzoff becomes senior features editor at Billboard
- Jason Jacobson and Michelle Seidl join True North
- Julianne Hough returning to ABC's 'Dancing with the Stars'
- Jennifer Lopez producing legal drama at CBS
- 'CBS Sunday Morning's' Charles Osgood retiring
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin