Early numbers: New high for Super Bowl
Averages a 48.1 household rating and 71 share on CBS
February 1, 2013
The SuperDome lost power last night, but the Super Bowl scored another powerful rating.
The big game on CBS set a new record, according to metered-market numbers.
The Super Bowl averaged a 48.1 household rating and 71 share, according to Nielsen, up 1 percent from a 47.8/71 for last year’s contest on NBC between the New York Giants and New England Patriots.
That was also up from a 47.9/71 on Fox two years ago, which holds the record for best overnight rating.
Of note, last night’s number excludes the half-hour period during which the SuperDome lost power. CBS’s announcers were also without power during part of that delay.
The network scrambled to fill the down time with extended analysis from its pregame team, but there was some speculation that people might tune away from the Super Bowl because of the delay.
That seemed to be true. The game’s rating dipped to a 46.5/68 from 8:45 p.m. to 9:15 p.m., when the game was in the 33-minute delay. That was the third-lowest-rated half-hour block of the night, behind the opening hour when CBS drew a 42.6/67 (6:30 p.m.) and 46.3/71 (7 p.m.).
What had been a dull game, with the Baltimore Ravens leading the San Francisco 49ers 21-6 at halftime, picked up after the power outage, with the Niners pulling within two points during the fourth quarter.
San Francisco had a chance to pull ahead in the final minutes but couldn’t get to the end zone, and the Ravens won 34-31.
The game peaked with a 52.9/75 at 10:30 p.m.
Time zone-adjusted fast nationals for the game will be out later today, and Media Life will post them as soon as they arrive.
Note that metered-market ratings do not always hold up when the later, more accurate numbers come out. Last year’s game came in under 2011’s rating with metered-market numbers, but it ultimately set a record for most-watched Super Bowl ever, with 111.3 million total viewers.
Tags: Baltimore Ravens, cbs, cbs super bowl, fourth quarter, media life, nbc, people, ratings, record ratings, san francisco, sports tv, super bowl, super bowl ratings, super bowl record, super bowl viewers, time
More rumors about ‘Meet the Press’ host
A night of ups and downs for broadcast
Two more summer shows get the axe
St. Louis: Picking up after a slow start
‘Married,’ funny, yes. Deep? No.
So, what’s your take on Fox-Time Warner?
For Fox, extra helpings of chef Ramsay
No ‘Jump of the Century’ after all
Cable overnights: ‘Rizzoli’ rises in 18-49s
A college radio fundraiser gone awry
Won’t you help Jon Stewart buy CNN?
Huge management shakeup at Conde Nast
Lukewarm debut for NBC’s ‘Food Fighters’
- Shoshana Winter becomes executive planning director at mcgarrybowen
- Danna Castiglia rises to VP of business development at CBS News
- Tim Pastore becomes programming president at National Geographic Channel
- Bill Cox and Walter Naar join Grit and Escape
- Nick Catucci becomes features editor at Billboard
- Paul Cushman becomes chief revenue officer at Dstillery
- Michelle Fairley joins the cast of ABC's 'Resurrection'
- Shemar Moore returning to CBS's 'Young and the Restless'
- Lucy Lawless joins ABC's 'Marvel's Agents of S.H.I.E.L.D.'
- Cast of 'Orange is the New Black' guesting on TBS's 'Conan'
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago
Assistant media buyer job in Iowa City
Media strategist position in Stamford