Early numbers: New high for Super Bowl
Averages a 48.1 household rating and 71 share on CBS
February 1, 2013
The SuperDome lost power last night, but the Super Bowl scored another powerful rating.
The big game on CBS set a new record, according to metered-market numbers.
The Super Bowl averaged a 48.1 household rating and 71 share, according to Nielsen, up 1 percent from a 47.8/71 for last year’s contest on NBC between the New York Giants and New England Patriots.
That was also up from a 47.9/71 on Fox two years ago, which holds the record for best overnight rating.
Of note, last night’s number excludes the half-hour period during which the SuperDome lost power. CBS’s announcers were also without power during part of that delay.
The network scrambled to fill the down time with extended analysis from its pregame team, but there was some speculation that people might tune away from the Super Bowl because of the delay.
That seemed to be true. The game’s rating dipped to a 46.5/68 from 8:45 p.m. to 9:15 p.m., when the game was in the 33-minute delay. That was the third-lowest-rated half-hour block of the night, behind the opening hour when CBS drew a 42.6/67 (6:30 p.m.) and 46.3/71 (7 p.m.).
What had been a dull game, with the Baltimore Ravens leading the San Francisco 49ers 21-6 at halftime, picked up after the power outage, with the Niners pulling within two points during the fourth quarter.
San Francisco had a chance to pull ahead in the final minutes but couldn’t get to the end zone, and the Ravens won 34-31.
The game peaked with a 52.9/75 at 10:30 p.m.
Time zone-adjusted fast nationals for the game will be out later today, and Media Life will post them as soon as they arrive.
Note that metered-market ratings do not always hold up when the later, more accurate numbers come out. Last year’s game came in under 2011’s rating with metered-market numbers, but it ultimately set a record for most-watched Super Bowl ever, with 111.3 million total viewers.
Tags: Baltimore Ravens, cbs, cbs super bowl, fourth quarter, media life, nbc, people, ratings, record ratings, san francisco, sports tv, super bowl, super bowl ratings, super bowl record, super bowl viewers, time
Few accompany ABC on its ‘Quest’
‘Sharknado 2′ becomes a monster hit
Phoenix: TV is hot and getting hotter
‘Partners,’ tired joke after tired joke
Rachel, my good friend is such a liar
So, what’s the future for print magazines?
Best tube bets this weekend
NBC renews new comedy ‘Undateable’
Big changes at Fox Business Network
Authorities: Woman pulls gun on Comcast worker
Love Snapchat? How Northeastern of you.
Yet another spinoff for newspaper industry
‘Extant’ holds steady in new later timeslot
- Carol Lombard becomes VP of integrated production at INNOCEAN USA
- Renee Peterson becomes VP of HR at Hearst Newspapers
- Melissa Drucker rises to SVP of TV sales at BBC America
- Rob Glaser rises to CEO at RealNetworks
- Tim Boell becomes VP of distribution at Outdoor Channel
- Julie Meisner Eagle becomes VP of production at Discovery Life Channel
- Josh Rubin and Allen Weiner join The Daily Dot
- Ilja Goossens becomes VP of business development at LoopMe
- Former football player Brady Quinn joins Fox Sports
- Actress Krysten Ritter guesting NBC's 'The Blacklist'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer manager job in Philadelphia
Assistant media planner wanted in New York
Digital media buyer position in Seattle
National DR media buyer job in Nashville
Mobile media planner opening in San Francisco