‘Djesus Uncrossed’ crosses line for advertisers
March 7, 2013
You won’t be seeing J.C. Penney or Sears commercials alongside online replays of “Djesus Uncrossed,” a “Saturday Night Live” skit that went viral last month.
But you will still be seeing Sears ads on the TV version of “SNL.”
Earlier this week the American Family Association, a special-interest group focused on promoting families in media, claimed that it had convinced the two retailers to yank their ads from “SNL.” The AFA had objected to the violence and language in the “Djesus” skit and asked supporters to register their protest with the show’s advertisers.
Turns out that Sears and Penney didn’t actually agree to yank their ads from the broadcast, but they did request that NBC stop running their spots alongside the online video, a spoof of the movie “Django Unchained” that aired on the Feb. 16 episode of “SNL.”
AFA asked its supporters to contact advertisers that appeared online to protest the skit’s content. While Sears said it did remove the online ads, it noted that it will still continue to advertise on the TV version of “SNL.” Penney is not a TV “SNL” advertiser.
ABC’s AMAs telecast holds strong on Twitter
Advertisers: Get us third-party viewability data
NBC dominates the November sweep
Six mantras for newspaper sales reps
‘Dancing with the Stars’ hits season high
Programming blog: Latest pickups and cancellations
Laying bets on ‘Thursday Night Football’
Understanding the Hispanic shopper
Behind OOH’s strong third quarter
The big story: Reinventing newspapers
What’s the future for men’s magazines?
Laugh and cry and pas de bourree
The word: NBC settles latest Trump dustup
- Keith Kazerman becomes head of ad sales strategy at Discovery
- John Geddes becomes political editor at Bloomberg Politics
- Michelle Dvorkin becomes EVP of human resources at XO Group
- David U. Simon becomes chief marketing officer at Social Flow
- Matt Bomer starring in Amazon's 'The Last Tycoon'
- Taraji P. Henson and Terrence Howard hosting Fox special
- LL Cool J hosting CBS's 'A Home for the Holidays'
- Al Roker and Hoda Kotb hosting NBC's Rose Parade coverage
- Elisabeth Hasselbeck leaving Fox News Channel
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This week’s younger viewer ratings
Senior media planner opening in Boston
Assistant media planner job in Torrance, Calif.
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York