‘Djesus Uncrossed’ crosses line for advertisers
March 7, 2013
You won’t be seeing J.C. Penney or Sears commercials alongside online replays of “Djesus Uncrossed,” a “Saturday Night Live” skit that went viral last month.
But you will still be seeing Sears ads on the TV version of “SNL.”
Earlier this week the American Family Association, a special-interest group focused on promoting families in media, claimed that it had convinced the two retailers to yank their ads from “SNL.” The AFA had objected to the violence and language in the “Djesus” skit and asked supporters to register their protest with the show’s advertisers.
Turns out that Sears and Penney didn’t actually agree to yank their ads from the broadcast, but they did request that NBC stop running their spots alongside the online video, a spoof of the movie “Django Unchained” that aired on the Feb. 16 episode of “SNL.”
AFA asked its supporters to contact advertisers that appeared online to protest the skit’s content. While Sears said it did remove the online ads, it noted that it will still continue to advertise on the TV version of “SNL.” Penney is not a TV “SNL” advertiser.