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Friday, July 03, 2009
Overnights
In reality slugfest, 'Dance' tops 'Talent'
Averages a 3.1 in 18-49s to a 2.9 for the NBC show, giving Fox the oomph to win the night. But 'Talent' wins in total viewers.
Research
Poll: Media OD'd on Jackson death
Two-thirds say there's been too much coverage of his death, according to a Pew poll, with 58 percent following story closely
Research
Coming, a surge in DVR ad-skipping
Just 6 percent of TV spots are fast-forwarded but that figure could jump to 20 percent in two years, at a big cost to the networks
Dayparts update
NBC's Sunday chat lead is narrowing
'Meet the Press' is seeing declines in its audience against CBS's 'Face the Nation' and ABC's This Week' under Gregory (charts)
Rachel speaks!
Rachel, you were too hard on Hurting
A top recruiter offers his insights on bad performance reviews and how to handle them. Key is working toward the next one.
Alternative media
The medium's the message. Sudsy too.
Poster encouraging hand washing is made up of pieces of soap. Folks are invited to tear off a square or two and lather up.
Here & there
The word: Upfront may be heating up
Other shorts: Advertising groups agree to behavioral guidelines - Forecast: Local TV revenue will fall 17.3 percent - Tribune Co. selling national ads for Dallas paper - Programming notes: ABC finding 'Funniest'
TV This Week
Best tube bets this weekend
Thursday: Lauer goes to Neverland; Friday: Fox's '5th Grader;' Saturday: fireworks on CBS; Sunday: Wimbledon on NBC
Overnights
Strong return for 'America's Got Talent'
NBC show averages a 3.7 in 18-49s, up 16 percent from debut last week, and pulls 12.9 million viewers, best for any show this summer
Cable
USA leads cable in hefty second quarter
Network tops 3 million total viewers in primetime, boosted by 'Royal Pains.' Big gains also seen by TNT and others (charts).
Magazines
End of the tune for Vibe magazine
Ceases publication after 16 years as ad pages tumble but founder Quincy Jones says he hopes to buy it back and take it online-only
Broadcast recap
Rarest of rating feats: NBC rises to No.1
Longtime No. 4 network soars to win week in 18-49s with returning 'America's Got Talent,' tributes and 'Philanthropist' (charts)
Cable recap
Socko tune-in for BET Jackson tribute
Annual awards show draws 10.7 million total viewers, a network best, and places No. 1 in cable rankings for the week (charts)
Alternative media
Circular argument against violence
Posters wrapped around poles show a soldier's gun circling the pole so the barrel is pointing at the back of the soldier
Here & there
Nielsen expands LA and NYC samples
Other shorts: Ratings roundup: Big numbers for 'Hung' - The word: Gannett layoffs could hit 4,500 - Rainbow Media wed to idea of a new channel
TV This Week
Billy Mays, as we remember him
Discovery airs a marathon of 'Pitchmen,' the reality series about the late TV hawker, wrapping up with the first-season finale
Hear of a great alternative media campaign?
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tell us about it.
This week in out of home
Your client at the amusement park
Advertising and sponsorships that reach millions of Americans with money in their pockets and out to have a good time
What's new in alternative media
Virus busters: A story told in one act
'Tear this ad out, see the man turn red'
At Cannes, hats off to the best
Last frontier: Ads on team jerseys
Christian Slater close to TV return
The actor is in talks to star in ABC's 'The Forgotten,'
replacing Rupert Penry-Jones
Juan Bongiovanni becomes regional interaction director at Mediaedge:cia
Ryan Shugrue becomes managing director at Posterscope USA
Roberto Bagatti rises to VP of creative at MTV Networks International
Jamie Engel becomes sales director at Bonnier's Parenting Group
Neil Schaffer becomes SVP of finance at Canoe Ventures
James Gilbey rises to creative director at Discovery Communications
Four WSJ journalists move to Bloomberg News
Editor Kat Long laid off from New York Blade
Richard Lawson becomes a writer at TV.com
Kevin Jonas engaged to his girlfriend
People
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Write to Rachel
,
Media Life career expert
Click here to read past Rachel columns
Features
Media economy
Readers: We're making it through this
Media planners and buyers report fewer job cuts than one might expect, and morale, while hurting, appears to be holding up
Magazines
ROI game: Magazines step up to bat
MRI rolls out its new AdMeasure for measuring ads' effectiveness, similar to commercial ratings. But just how good is it?
TV Reviews
'Philanthropist,' doing good, done well
NBC drama smartly dodges all the cliches you'd expect through good writing and acting and the right twists in the storytelling
Pittsburgh: Great sports but TV and radio are on the sidelines
Mortgages: Ad spending is inching back as home sales see a lift
Spot: Demand shows no sign of losing momentum
Houston: After a brief dip, demand is rebounding
Cell phones: Hefty ad spending for the new iPhone and rivals
Auto insurance: Pumping the message even more
In the Media Economy Newsletter.
Yesterday's feature stories
Cable: USA leads cable in hefty second quarter
Magazines: End of the tune for Vibe magazine
Broadcast recap: Rarest of rating feats: NBC rises to No.1
Cable recap: Socko tune-in for BET Jackson tribute
Alternative media: Circular argument against violence
Out of Home: Circular argument against violence
Here & there: Nielsen expands LA and NYC samples
Classifieds: Traditional/DR buyer looking for a new home
Classifieds: Digital media pro available, New York, NJ and Phila. markets
Overnights: Bit of a bounce for ABC's 'Bachelorette'
Television: Supremes open way for remote DVRs
Television: 'Nightline' struts past Dave and Conan
Alternative media: 'Look, on the wing, there's a man'
Research: The lowdown on how teens use media
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