Decent premiere for CBS’s ‘Golden Boy’
New drama draws a 1.8 in 18-49s, winning its timeslot
February 27, 2013
The new CBS drama “Golden Boy” won its admittedly very weak timeslot in its debut last night, posting an okay rating.
“Boy” averaged a 1.8 in adults 18-49, according to Nielsen, improving a solid 20 percent on former timeslot occupant “Vegas’” 1.5 last week.
“Boy” doubled the rating for NBC’s competing “Smash” and finished 50 percent ahead of ABC’s “Body of Proof” in the 10 p.m. timeslot.
Still, it wasn’t a remarkable rating even considering the late hour. “Boy” dropped 38 percent of its strong lead-in, “NCIS: Los Angeles,” which averaged a 2.6.
Elsewhere last night, the return of ABC’s “Celebrity Wife Swap” posted a series-high 2.3 at 8 p.m., finishing second in the hour against CBS’s “NCIS.”
In fact, “Swap” had ABC’s best number in the hour in more than a year, since Feb. 7, 2012, up 14 percent over last year’s bow. Last night’s episode featured Kate Gosselin and Kendra Wilkinson.
CBS was first for the night among 18-49s with a 2.7 average overnight rating and an 8 share. ABC and Fox tied for second at 1.7/5, Univision was fourth at 1.5/4, NBC fifth at 1.1/3, Telemundo sixth at 0.6/2 and CW seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. CBS led with a 3.4 for “NCIS,” followed by ABC with a 2.4 for “Swap.” Univision was third with a 1.8 for “Por Ella Soy Eva,” Fox fourth with a 1.5 for “Raising Hope,” NBC fifth with a 1.3 for “Betty White’s Off Their Rockers,” CW sixth with a 0.6 for “Hart of Dixie” and Telemundo seventh with a 0.5 for “Pasion Prohibida.”
CBS was first again at 9 p.m. with a 2.9 for “NCIS: Los Angeles,” while Fox moved to second with a 1.9 for “New Girl” (2.3) and “The Mindy Project” (1.6). Univision was third with a 1.5 for “Amores Verdaderos,” ABC fourth with a 1.4 for “The Taste,” NBC fifth with a 1.1 for “Go On” (1.1) and “The New Normal” (1.0), Telemundo sixth with a 0.9 for “La Patrona” and CW seventh with a 0.3 for “Cult.”
At 10 p.m. CBS was first with a 1.8 for “Boy,” with ABC and Univision tied for second at 1.2, ABC for “Body of Proof” and Univision for “Amor Bravio.” NBC was fourth with a 0.9 for “Smash” and Telemundo fifth with a 0.5 for “El Rostro de la Venganza.”
CBS also finished first for the night among households with a 10.1 average overnight rating and a 16 share. ABC was second at 3.8/6, NBC third at 2.3/4, Fox fourth at 2.3/3, Univision fifth at 2.0/3 and CW and Telemundo tied for sixth at 0.8/1.
NBC’s ‘Tonight Show’ hits 11-month high
Friday overnights: ‘Last Man Standing’ lifts ABC
This week’s daypart ratings
Remembering Leonard Nimoy, ‘Star Trek’s’ Spock
Solid sendoff for ‘How to Get Away with Murder’
Alas, 2014 wasn’t good for advertising
Nickelodeon upfront: Cutting the cord
‘The Last Man on Earth,’ quite good
Rachel, I’m fed up with his dirty talk
Tell us your thoughts on Hispanic media
Best tube bets this weekend
Cable overnights: ‘O’Reilly’ tops 3 million again
CBS slates summer premiere dates
- Dan Matarelli becomes VP and director at SMG Performance Marketing
- Chris Gyorgy becomes group creative director at Havas Chicago
- Jonathan Lewis and Dave Ortega rise at McKee Wallwork + Co.
- Alan Brydon becomes CEO at the Outdoor Media Centre
- Mike Sundet becomes director of sports and entertainment at Momentum
- Remy Stern rises to chief digital officer at The New York Post
- Deena Schacter joins and Katie Tomlinson rises at Veranda
- Luz Maria Doria, Irma Martinez and Luz Avila-Kyncl join Siempre Mujer
- Mark Boudreaux becomes director of sales at Entercom New Orleans
- Duncan Lawrence and Sharna Morelli rise at Morpace
- Rob Stone becomes studio host for Fox's Women's World Cup
- Andrew J. West joins CW's 'Dead People'
- Adam Rodriguez joins ABC drama pilot 'Runner'
This week’s daypart ratings
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s younger viewer ratings
Communications strategist/media planner in Chicago
Digital campaign and analytics manager
Digital media buyer job in Springfield, MO
Assistant media planner job in Santa Monica
Digital media planner opening in Las Vegas