Decent premiere for CBS’s ‘Golden Boy’
New drama draws a 1.8 in 18-49s, winning its timeslot
February 27, 2013
The new CBS drama “Golden Boy” won its admittedly very weak timeslot in its debut last night, posting an okay rating.
“Boy” averaged a 1.8 in adults 18-49, according to Nielsen, improving a solid 20 percent on former timeslot occupant “Vegas’” 1.5 last week.
“Boy” doubled the rating for NBC’s competing “Smash” and finished 50 percent ahead of ABC’s “Body of Proof” in the 10 p.m. timeslot.
Still, it wasn’t a remarkable rating even considering the late hour. “Boy” dropped 38 percent of its strong lead-in, “NCIS: Los Angeles,” which averaged a 2.6.
Elsewhere last night, the return of ABC’s “Celebrity Wife Swap” posted a series-high 2.3 at 8 p.m., finishing second in the hour against CBS’s “NCIS.”
In fact, “Swap” had ABC’s best number in the hour in more than a year, since Feb. 7, 2012, up 14 percent over last year’s bow. Last night’s episode featured Kate Gosselin and Kendra Wilkinson.
CBS was first for the night among 18-49s with a 2.7 average overnight rating and an 8 share. ABC and Fox tied for second at 1.7/5, Univision was fourth at 1.5/4, NBC fifth at 1.1/3, Telemundo sixth at 0.6/2 and CW seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. CBS led with a 3.4 for “NCIS,” followed by ABC with a 2.4 for “Swap.” Univision was third with a 1.8 for “Por Ella Soy Eva,” Fox fourth with a 1.5 for “Raising Hope,” NBC fifth with a 1.3 for “Betty White’s Off Their Rockers,” CW sixth with a 0.6 for “Hart of Dixie” and Telemundo seventh with a 0.5 for “Pasion Prohibida.”
CBS was first again at 9 p.m. with a 2.9 for “NCIS: Los Angeles,” while Fox moved to second with a 1.9 for “New Girl” (2.3) and “The Mindy Project” (1.6). Univision was third with a 1.5 for “Amores Verdaderos,” ABC fourth with a 1.4 for “The Taste,” NBC fifth with a 1.1 for “Go On” (1.1) and “The New Normal” (1.0), Telemundo sixth with a 0.9 for “La Patrona” and CW seventh with a 0.3 for “Cult.”
At 10 p.m. CBS was first with a 1.8 for “Boy,” with ABC and Univision tied for second at 1.2, ABC for “Body of Proof” and Univision for “Amor Bravio.” NBC was fourth with a 0.9 for “Smash” and Telemundo fifth with a 0.5 for “El Rostro de la Venganza.”
CBS also finished first for the night among households with a 10.1 average overnight rating and a 16 share. ABC was second at 3.8/6, NBC third at 2.3/4, Fox fourth at 2.3/3, Univision fifth at 2.0/3 and CW and Telemundo tied for sixth at 0.8/1.
Notable trends so far this broadcast season
Nielsen: We’re using the PPM to measure television
Podcast mania: Here are the most popular
The cost of cord cutting: Nearly $1 billion
Rachel, he gets the elevator, I get the shaft
It’s coming: Media Life’s new sports newsletter
Weekend TV: ‘Saturday Night Live’ returns
A pair of pickups for ABC: ‘Speechless’ and ‘Survivor’
The future of Viacom? It may be with CBS.
‘Empire’ falls to second-lowest rating in series history
ESPN’s ‘MNF’ hits all-time low versus debate
The latest argument for cord cutting: Cat videos
Finally, sports talk radio comes of age
- Kyle Acquistapace becomes president at Supermoon
- Kevin Grady becomes SVP and ECD at FCB Chicago
- Joachim Bader becomes Central Europe CEO at Wunderman
- David Brewer rises to SVP of program strategy at Bravo & Oxygen
- Christian Kurz rises to SVP of consumer insights at Viacom
- Sandra Oh guesting on ABC's 'American Crime'
- Tiffany Hines and Bailey Chase join Fox's '24: Legacy'
- Molly Parker joins Netflix's 'Lost In Space'
- ‘All My Children’ creator Agnes Nixon dies at 93
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: August 2016
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Strategic media planner/buyer needed in Charlotte
Wanted: Media buyer in Providence, Rhode Island
Media buyer wanted in Savannah, Georgia
Needed: Digital media planner/buyer in NJ
Media planner/strategist job in Dallas/Fort Worth