Decent premiere for CBS’s ‘Golden Boy’
New drama draws a 1.8 in 18-49s, winning its timeslot
February 27, 2013
The new CBS drama “Golden Boy” won its admittedly very weak timeslot in its debut last night, posting an okay rating.
“Boy” averaged a 1.8 in adults 18-49, according to Nielsen, improving a solid 20 percent on former timeslot occupant “Vegas’” 1.5 last week.
“Boy” doubled the rating for NBC’s competing “Smash” and finished 50 percent ahead of ABC’s “Body of Proof” in the 10 p.m. timeslot.
Still, it wasn’t a remarkable rating even considering the late hour. “Boy” dropped 38 percent of its strong lead-in, “NCIS: Los Angeles,” which averaged a 2.6.
Elsewhere last night, the return of ABC’s “Celebrity Wife Swap” posted a series-high 2.3 at 8 p.m., finishing second in the hour against CBS’s “NCIS.”
In fact, “Swap” had ABC’s best number in the hour in more than a year, since Feb. 7, 2012, up 14 percent over last year’s bow. Last night’s episode featured Kate Gosselin and Kendra Wilkinson.
CBS was first for the night among 18-49s with a 2.7 average overnight rating and an 8 share. ABC and Fox tied for second at 1.7/5, Univision was fourth at 1.5/4, NBC fifth at 1.1/3, Telemundo sixth at 0.6/2 and CW seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. CBS led with a 3.4 for “NCIS,” followed by ABC with a 2.4 for “Swap.” Univision was third with a 1.8 for “Por Ella Soy Eva,” Fox fourth with a 1.5 for “Raising Hope,” NBC fifth with a 1.3 for “Betty White’s Off Their Rockers,” CW sixth with a 0.6 for “Hart of Dixie” and Telemundo seventh with a 0.5 for “Pasion Prohibida.”
CBS was first again at 9 p.m. with a 2.9 for “NCIS: Los Angeles,” while Fox moved to second with a 1.9 for “New Girl” (2.3) and “The Mindy Project” (1.6). Univision was third with a 1.5 for “Amores Verdaderos,” ABC fourth with a 1.4 for “The Taste,” NBC fifth with a 1.1 for “Go On” (1.1) and “The New Normal” (1.0), Telemundo sixth with a 0.9 for “La Patrona” and CW seventh with a 0.3 for “Cult.”
At 10 p.m. CBS was first with a 1.8 for “Boy,” with ABC and Univision tied for second at 1.2, ABC for “Body of Proof” and Univision for “Amor Bravio.” NBC was fourth with a 0.9 for “Smash” and Telemundo fifth with a 0.5 for “El Rostro de la Venganza.”
CBS also finished first for the night among households with a 10.1 average overnight rating and a 16 share. ABC was second at 3.8/6, NBC third at 2.3/4, Fox fourth at 2.3/3, Univision fifth at 2.0/3 and CW and Telemundo tied for sixth at 0.8/1.
Fact: Mobile ads are bigger than banner ads
CBS Outdoor is dropping the CBS name
‘Sunday Night Football’ scores for NBC
Five smart tips on buying billboards
This week’s top movies, songs and books
Predicting which new shows will survive
It’s time to rethink how we think about vendors
‘Transparent,’ funny and intriguing
Tell us, what’s your take on Martha Stewart?
For ‘American Dad,’ new start on cable
Friday overnights: ‘Amazing Race’ surges
Fox slices order for struggling ‘Mulaney’
Behind Snapchat’s new advertising plan
- Sergio Barrientos and Joaquin Lira join M8
- Nils Leonard rises to chairman at Grey London
- Joel Rodriguez becomes ECD at McCann XBC
- Matt Denten becomes Midwest ECD at Momentum Worldwide
- David Phillips rises to VP of brand marketing at Spike TV
- Sarah T. Davies becomes VP of production at Discovery Family Channel
- Frank Langella joins the cast of FX's 'The Americans'
- Former 'American Idol' contestant Joanne Borgella dies at 32
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago
Media buyer job in Medford, Oregon
Media planner position in Chicago