Cowboys-Redskins dominates on social media
November 29, 2016
Fox’s coverage of the game generated 11.43 million interactions across Facebook and Twitter, according to Nielsen, easily the top TV program of the week on social media.
Of those interactions, 10.50 million were on Facebook and 922,000 were on Twitter.
More than 5.16 million unique users commented on the game, which also topped the week among all TV programs.
Coming at No. 2 for the week was another rivalry football game, although on the college level.
ABC’s telecast of the Big Ten matchup between Ohio State and Michigan on Saturday finished second for the week on social media, generating 7.73 million interactions from 3.33 million unique users.
Overall it was a big week for football on social media. Eight games last week–five NFL and three college–each generated at least 2.2 million social interactions.
Soul Train Awards top non-sports shows
Meanwhile, among non-sports programs, BET’s Soul Train Awards topped the week with 1.88 million interactions from 791,000 users.
That was more than three times better than the week’s No. 2 non-sports program. That was AMC’s “The Walking Dead,” which generated 555,000 social interactions. It was also second for the week with 359,000 unique users.
ABC and CBS tie for first on Friday night
Michelle Obama boosts NBC’s ‘Tonight Show’
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
Trump inauguration draws 30.6 million viewers
CBS takes Thursday night with ‘Big Bang Theory’
Puzzling out Carlos Slim’s bold U.S. ambitions
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
- John Deschner becomes chief innovation officer at TBWA
- Tiffany Egan becomes Australia managing director at DWA
- Robert Langer becomes EVP and CFO at Disney|ABC Television
- Jim Fielding becomes president of consumer products at Fox
- Betty Chen and Tyler Massey join IM Global Television
- Nadine Santos rises to director of programming at Music Choice
- Jane Lynch joins the cast of Discovery Channel's 'Manifesto'
- Kristen Stewart hosting NBC's 'Saturday Night Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
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