Cowboys-Redskins dominates on social media
November 29, 2016
Fox’s coverage of the game generated 11.43 million interactions across Facebook and Twitter, according to Nielsen, easily the top TV program of the week on social media.
Of those interactions, 10.50 million were on Facebook and 922,000 were on Twitter.
More than 5.16 million unique users commented on the game, which also topped the week among all TV programs.
Coming at No. 2 for the week was another rivalry football game, although on the college level.
ABC’s telecast of the Big Ten matchup between Ohio State and Michigan on Saturday finished second for the week on social media, generating 7.73 million interactions from 3.33 million unique users.
Overall it was a big week for football on social media. Eight games last week–five NFL and three college–each generated at least 2.2 million social interactions.
Soul Train Awards top non-sports shows
Meanwhile, among non-sports programs, BET’s Soul Train Awards topped the week with 1.88 million interactions from 791,000 users.
That was more than three times better than the week’s No. 2 non-sports program. That was AMC’s “The Walking Dead,” which generated 555,000 social interactions. It was also second for the week with 359,000 unique users.
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