CNN ratings surge in big news month
May 30, 2013
CNN’s reputation as the network to turn to for breaking news was bolstered in May, when the network saw huge ratings gains over last year in primetime.
Though CNN remained a distant second to Fox News Channel in the cable news standings, it finished ahead of rival MSNBC for the second straight month, the first time it’s managed that feat in more than three years.
CNN saw viewership surge 96 percent during May in the key news demo of viewers 25-54, averaging 221,000 viewers, up from record lows at this time last year.
Fox News still led with 301,000, off 6 percent from the same month last year, while MSNBC drew 173,000, down 19 percent. The latter was actually the month’s fourth-ranked network as HLN, boosted by huge interest in its coverage of the Jodi Arias case, placed third behind CNN with 203,000 25-54s, up 90 percent over last year.
It was a big month for news, from the Cleveland kidnappings to the Oklahoma tornadoes. CNN offers more news coverage than the other cable news networks in primetime, including the only live news show at 8 p.m., “Anderson Cooper 360.”
Fox News and MSNBC both have talking head shows in that hour.
‘Empire’ holds steady in fourth week
The greater significance of ‘Empire’
This year’s big Super Bowl ad trends
Here they are: Buzziest Super Bowl ads
‘Duff Till Dawn,’ don’t bother to stay up
So tell us, who will win Sunday’s Super Bowl?
For ‘Parenthood,’ pulling at the heart
Cable overnights: ‘Sons of Liberty’ rebounds
Finally, Super Bowl ads are sold out
Univision picks up rights to Miss Universe
Meredith buys more health titles
GoDaddy yanks controversial Super Bowl ad
CBS’s ‘CSI’ surges to season high Tuesday
- Bryce McTavish becomes SVP at The Integer Group
- Betsy Fischer Martin becomes contributing editor at More
- Brent Cunningham joins Food & Environment Reporting Network
- Rehan Iqbal and Garen Karnikian rise at True North
- Ari Buchalter and Michael Lamb become co-presidents at MediaMath
- Jacob Chappell becomes VP of sales at SOCi
- Shania Twain starring in ABC concert special
- Jerry Ferrara joins Starz's drama 'Power'
- Nick Jonas joins the cast of Fox's 'Scream Queens'
- Rita Ora performing on ABC's Academy Awards telecast
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Assistant media buyer opening in San Francisco
Digital media buyer job in Minneapolis
Programmatic media planner wanted in New York
Assistant digital media planner job in Dearborn, Michigan
Media planner/buyer position in Baltimore