CNN ratings surge in big news month
May 30, 2013
CNN’s reputation as the network to turn to for breaking news was bolstered in May, when the network saw huge ratings gains over last year in primetime.
Though CNN remained a distant second to Fox News Channel in the cable news standings, it finished ahead of rival MSNBC for the second straight month, the first time it’s managed that feat in more than three years.
CNN saw viewership surge 96 percent during May in the key news demo of viewers 25-54, averaging 221,000 viewers, up from record lows at this time last year.
Fox News still led with 301,000, off 6 percent from the same month last year, while MSNBC drew 173,000, down 19 percent. The latter was actually the month’s fourth-ranked network as HLN, boosted by huge interest in its coverage of the Jodi Arias case, placed third behind CNN with 203,000 25-54s, up 90 percent over last year.
It was a big month for news, from the Cleveland kidnappings to the Oklahoma tornadoes. CNN offers more news coverage than the other cable news networks in primetime, including the only live news show at 8 p.m., “Anderson Cooper 360.”
Fox News and MSNBC both have talking head shows in that hour.
‘Big Brother’ boosts CBS to first in 18-49s
The coming slowdown in auto sales and advertising
How viewers plan to view the Olympics: On TV
The next wave: America’s Hispanics and the New America
Rachel, I think it may be my time to leave media
Tell us, what do you expect from the Rio Games?
Weekend TV: Skydiving without a parachute
MLB sprints past other sports leagues in OOH beacons
Big stink over missing Hillary in newspapers
‘America’s Got Talent’ just edges ‘Big Brother’
Programming blog: What’s canceled and renewed
Readers: New fall shows are looking better
The seven commandments of community newspapers
- Morgan Carroll rises to managing director at DigitasLBi Chicago
- Hwa-Shih Lee rises to SVP of digital at Palisades MediaGroup
- Katrien De Bauw becomes managing director at TBWA\Media Arts Lab
- Tori Socha rises to VP of original series at Spike TV
- Melissa Bell rises to publisher at Vox Media
- Michael Holderle becomes VP of integrated marketing at Entravision
- Lin-Manuel Miranda hosting 'PBS Arts Fall Festival'
- Idina Menzel starring in Lifetime's 'Beaches' remake
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin
Digital media planner wanted in Salt Lake City
Direct mail media planner job in Minneapolis