CNN ratings surge in big news month
May 30, 2013
CNN’s reputation as the network to turn to for breaking news was bolstered in May, when the network saw huge ratings gains over last year in primetime.
Though CNN remained a distant second to Fox News Channel in the cable news standings, it finished ahead of rival MSNBC for the second straight month, the first time it’s managed that feat in more than three years.
CNN saw viewership surge 96 percent during May in the key news demo of viewers 25-54, averaging 221,000 viewers, up from record lows at this time last year.
Fox News still led with 301,000, off 6 percent from the same month last year, while MSNBC drew 173,000, down 19 percent. The latter was actually the month’s fourth-ranked network as HLN, boosted by huge interest in its coverage of the Jodi Arias case, placed third behind CNN with 203,000 25-54s, up 90 percent over last year.
It was a big month for news, from the Cleveland kidnappings to the Oklahoma tornadoes. CNN offers more news coverage than the other cable news networks in primetime, including the only live news show at 8 p.m., “Anderson Cooper 360.”
Fox News and MSNBC both have talking head shows in that hour.
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