CNBC and FBN split on election night
November 9, 2012
There was no presidential mandate when it came to the cable news channels.
In fact, this year was a split decision, marking how much progress Fox Business Network has made in the past four years.
FBN drew 138,000 adults 25-54 for its live election coverage Tuesday night from 7 p.m. to 1 a.m., according to Nielsen, with CNBC a very close second with 136,000.
But in total viewers, CNBC had the edge, averaging 322,000 to FBN’s 284,000.
CNBC’s viewership was down 27 percent from the 2008 election, when FBN was only a year old and not yet measured by Nielsen.
Though certainly some of that was because of viewers switching channels this year to FBN, CNBC was hardly the only network to see declines. Overall this election drew 6 percent fewer viewers on election night than in 2008.
Though CNBC maintains its edge in total viewers during the business day, FBN’s ratings have been creeping up, most notably for well-known hosts like Lou Dobbs, who joined the network last year.
“Lou Dobbs Tonight” posted its most-watched month ever in October, averaging 172,000 viewers.
Cable overnights: ‘For Better’ hits one-year high
FX renews ‘Tyrant’ for season two
Goodbye TV Guide Network. Hello Pop.
Study: Only 40 percent trust the media
Economist: We’re selling views, not CPMs
A good beginning for ‘The Mysteries of Laura’
For Fox, some rougher times ahead
Jon Swallen on changes in the media economy
Welcome to Central Perk, 20 years later
‘Tim & Eric’s Bedtime Stories,’ sip a few
For buff dating, some boffo ratings
Cable overnights: ‘Sons of Anarchy’ stays No. 1
Study: TV still dominates video time
- Sue Frogley becomes global commercial director at SMG
- Bev Yehuda becomes SVP of operations at D S Simon
- Kristin Hambelton becomes CMO at Evariant
- Craig Marks and Tom Morrissy out at Spin Media
- Brian Allers becomes VP of the local division at TVB
- Seven join the talent lineup at Back9Network
- Darrell Hammond becomes announcer on NBC's 'SNL'
- Aubrey Plaza joins Lifetime's 'Grumpy Cat's Worst Christmas Ever'
- James D’Arcy joins the cast of ABC's 'Agent Carter'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Needed ASAP: Media buyer in Fort Worth
Job for media buyer/planner with DC PR agency
Programmatic media buyer job in York, Pennsylvania
Media buyer opening in Las Vegas
Immediate opening for a media buyer/planner