Clinton talk proves a big draw at DNC
Former president's speech averages 25.1 million viewers
September 7, 2012
Democratic National Convention viewership continued to pace ahead of 2008 on Wednesday night, despite formidable competition from the NFL.
Seven networks averaged 25.1 million total viewers for second-day coverage from 10 p.m. to 11:30 p.m., according to Nielsen, up from 24 million for the equivalent night four years ago.
The cable networks drew nearly half of that audience, averaging 11.8 million viewers between CNN, Fox News and MSNBC.
That was up from the 10.4 million who tuned in to cable networks for Tuesday’s opening night of the convention.
But total viewership for the DNC on Wednesday, which included a fiery speech by former President Bill Clinton, was down from the first night, when Michelle Obama spoke in support of her husband. That night averaged 26.2 million viewers, the second-biggest night for either party so far.
Mitt Romney drew the biggest crowd on the final night of the Republican National Convention last week, averaging 30.3 million viewers for his acceptance speech.
So far the first two nights of the DNC have outdrawn the first two nights of the RNC.
Wednesday’s audience would presumably have been bigger if NBC had carried the speech. But the network instead carried the opening game of the NFL season, which averaged 23.9 million total viewers.
NBC had led the broadcast networks in coverage of the convention on Tuesday. It did carry last night’s DNC finale, the acceptance speech by president Barack Obama.
Other networks airing Clinton’s speech Wednesday were ABC, CBS, Current TV and PBS.
Another magazine bids farewell to print: Complex
Coming soon from Hearst, Pioneer Woman magazine
New from Google: New York’s holiday windows
Solid but not spectacular numbers for ‘Hairspray’
New from Facebook, a tool testing for fake news
Programming blog: What’s canceled and renewed
Cable overnights: Big decline for Leah Remini show
Yet another suitor lines up for Time Inc.
What’s hot and what’s not in syndication this fall
Struggling Pandora unveils its challenge to Spotify
It’s here: Media Life’s Hispanic Premium Newsletter
Media Life’s Digital Media Transparency Initiative
Hot this holiday season: Taraji P. Henson
- ABC ad sales president Geri Wang retiring
- Lydia Polgreen becomes editor at The Huffington Post
- Laura Henderson becomes SVP of marketing at BuzzFeed
- Erin McPherson becomes head of content strategy at Verizon
- Josephine Livingstone becomes culture writer at The New Republic
- Jessica Lichtenfeld becomes associate consultant at Coleman Insights
- Julie Ginches and Glenn Kiladis join ViralGains
- Stephan Horbelt becomes executive editor at Hornet
- Tony Rock hosting TV One's 'The Game of Dating'
- New York Times Vietnam guide Nguyen Ngoc Luong dies at 79
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: August 2016
This month’s new media traffic data
Luxury media sales in Chicago
Public relations account supervisor in Atlanta
SEO and SEM manager opening in Pittsburgh
Media supervisor opening in New York
Media buyer/planner position in Madison, WI