Clinton talk proves a big draw at DNC
Former president's speech averages 25.1 million viewers
September 7, 2012
Democratic National Convention viewership continued to pace ahead of 2008 on Wednesday night, despite formidable competition from the NFL.
Seven networks averaged 25.1 million total viewers for second-day coverage from 10 p.m. to 11:30 p.m., according to Nielsen, up from 24 million for the equivalent night four years ago.
The cable networks drew nearly half of that audience, averaging 11.8 million viewers between CNN, Fox News and MSNBC.
That was up from the 10.4 million who tuned in to cable networks for Tuesday’s opening night of the convention.
But total viewership for the DNC on Wednesday, which included a fiery speech by former President Bill Clinton, was down from the first night, when Michelle Obama spoke in support of her husband. That night averaged 26.2 million viewers, the second-biggest night for either party so far.
Mitt Romney drew the biggest crowd on the final night of the Republican National Convention last week, averaging 30.3 million viewers for his acceptance speech.
So far the first two nights of the DNC have outdrawn the first two nights of the RNC.
Wednesday’s audience would presumably have been bigger if NBC had carried the speech. But the network instead carried the opening game of the NFL season, which averaged 23.9 million total viewers.
NBC had led the broadcast networks in coverage of the convention on Tuesday. It did carry last night’s DNC finale, the acceptance speech by president Barack Obama.
Other networks airing Clinton’s speech Wednesday were ABC, CBS, Current TV and PBS.
Readers: No C7 during this upfront
Fact: We now use the web more than TV
May’s five biggest sweeps stunts
So tell us, which network will win May sweeps?
‘Relatively Insane,’ totally inane
For NBC’s Thursday, an early close
Cable overnights: New high for ‘Chrisley’
The word: FCC guts net neutrality rules
USA’s summer lineup: ‘Pains’ and ‘Affairs’
Whoa: Amazon scores HBO Go
‘About a Boy’ grows for second straight week
Coulson: I did not participate in a cover-up
‘Scandal,’ from bubble to breakout
- GroupM communications director John Wolfe exiting
- Theresa Griggs becomes creative director at Cosmopolitan
- Ryan D’Agostino and David Granger join Popular Mechanics
- Jeanne Fontana becomes health and wellness president at Robb Report
- Christopher Dolan becomes publisher at Muscle & Fitness
- Karen Bonck becomes SVP of branded partnerships at Debmar-Mercury
- Sam Register rises to president at Warner Bros. Animation
- Luis 'El Matador' Hernandez joins Fox Deportes
- Charlize Theron and Andy Samberg hosting NBC's 'SNL'
- Jennifer Garner developing mystery project at Bravo
- 'Bachelorette' contestant Eric Hill dies at age 31
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Senior digital media planner job in L.A.
Media planner position in Dallas
Needed: Senior digital media buyer and planner
Expert marketing consultant available in all markets
Media buyer/planner job in Philadelphia