Clinton talk proves a big draw at DNC
Former president's speech averages 25.1 million viewers
September 7, 2012
Democratic National Convention viewership continued to pace ahead of 2008 on Wednesday night, despite formidable competition from the NFL.
Seven networks averaged 25.1 million total viewers for second-day coverage from 10 p.m. to 11:30 p.m., according to Nielsen, up from 24 million for the equivalent night four years ago.
The cable networks drew nearly half of that audience, averaging 11.8 million viewers between CNN, Fox News and MSNBC.
That was up from the 10.4 million who tuned in to cable networks for Tuesday’s opening night of the convention.
But total viewership for the DNC on Wednesday, which included a fiery speech by former President Bill Clinton, was down from the first night, when Michelle Obama spoke in support of her husband. That night averaged 26.2 million viewers, the second-biggest night for either party so far.
Mitt Romney drew the biggest crowd on the final night of the Republican National Convention last week, averaging 30.3 million viewers for his acceptance speech.
So far the first two nights of the DNC have outdrawn the first two nights of the RNC.
Wednesday’s audience would presumably have been bigger if NBC had carried the speech. But the network instead carried the opening game of the NFL season, which averaged 23.9 million total viewers.
NBC had led the broadcast networks in coverage of the convention on Tuesday. It did carry last night’s DNC finale, the acceptance speech by president Barack Obama.
Other networks airing Clinton’s speech Wednesday were ABC, CBS, Current TV and PBS.
‘Blindspot’ bumps up in week four
Whoa: No more naked ladies in Playboy
Magazines’ new play: Money-back guarantee
‘American Horror Story’ screams on Twitter
Fall TV’s winners and losers (so far)
L+7 surprises from premiere week
‘Casual,’ that about captures it
Catch the next big wave: Hispanic media
For ‘Best Time Ever,’ a tougher time
WashPost reporter convicted in Iran
OK return for NBC’s sitcom ‘Undateable’
Scripted shows fall vs. strong competition
‘NBC Nightly News’ bests ABC’s strong start
- Dan Levi becomes CMO at Clear Channel Outdoor Americas
- Lesley Cerwin rises to SVP of publicity at NBC
- Dan Fierman becomes VP and editorial director at MTV News
- Michael Chico, Amanda Calpin and Ozzie Martinez rise at Telemundo
- Stacey Wilson Hunt becomes Hollywood editor at New York
- Annie Waldman becomes education reporter at ProPublica
- Four former Grantland editors join HBO
- Bradley Cooper guesting on CBS's 'Limitless'
- Ernie Hudson joins the cast of Epix's 'Graves'
This week’s top movies, songs and books
This week’s broadcast ratings
This week’s cable ratings
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York
Media planner wanted in Philadelphia
Media buyer coordinator opening in New Haven