Chicago Tribune: We’re still in print
November 1, 2012
A Halloween prankster pulled a big trick on The Chicago Tribune yesterday.
Someone posing as Tony Hunter, the publisher of the paper, posted a rambling note on Facebook about the new paywall at the Tribune, which went into place this morning.
The upshot? The post claimed that the Tribune was transitioning to an all-digital format in January, eschewing all print editions in a bold move sure to elicit a huge amount of feedback.
Except it wasn’t at all true. Yesterday Amy Guth, the social media manager at the paper, sent out a tweet saying that the announcement was false and had not been posted by the real Tony Hunter.
“The main reason Tribune is going all-digital is because most people read newspapers [sic] content online on various websites, on blogs, and listen to audio podcasts,” read the faux announcement. “New media is digital media, and Tribune has followed in the path of the many newspapers and book publishers that have ceased printing the paper and ink edition due to people reading news online because online news is more current.”
The prankster has yet to come forward to explain his or her motive for the hoax.
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