This week's feature In Union Square, dunk Joey the Clown As he hurls insults, passersby hurl baseballs, hoping to knock him into the water, in an old carnival stunt for 'Splinterheads' Click here to read on . . . By Toni Fitzgerald

Recent out of home stories

Reaching out to the Jane Fonda in us all Flash mobs in fitness outfits dance to the beat of a message about living and eating well. Love those leg warmers.

Your client on public payphones Think of it as the ultimate in curbside advertising, with the ability to target folks where they live, work and shop

Steaming hot pizza, up on a billboard And it's real steam being pumped out to create the effect of a pie as it appears right from the oven. Client: Donatos Pizza.

'Yikes! Look at my scary picture!' It looks like one of those old photo booths. It's really a stunt for a science exhibit about fear. Let the screaming begin.

Swimming along the baggage carousel There they are, two half-naked women, hair streaming against a background of blue. What's not to like? Client: A nearby resort.

Your client on Wi-Fi high in the sky Here's how to reach airline passengers while they're surfing the internet while flying at 10,000 feet on commercial aircraft

'Look at the lady sewing in the window' Seamstress converts runners' Ts made of synthetics into bags to carry running shoes. Sponsor: Maker of eco-friendly sports gear.

Not your usual nudie billboard flap It's the tagline that's got folks in a big snit, not the woman's luscious curves or seductive smile. And it's not even dirty.

Your client in view at NFL games Stadium advertising reaches devoted fans in the stands, as well as viewers at home, especially with newer digital signage

Sneaking your ad into the big game Here's some alternative media stunts of recent years that got advertisers exposure in stadiums without having to pay big bucks

Controversial BusRadio pulls the plug Follows an FCC report on school bus advertising critical of the program, which opponents charged over-exposed kids to ads

Fake mustaches, and not just for laughs Handed out on campuses as part of a campaign for Fox's new 'Cleveland Show,' they end up on dorm mirrors and backpacks

Your client at the lunch truck Reaching blue-collar workers, many of them Hispanic, at job sites as they break during their workday for a snack or a hot meal

Pop-up: Letting wee cats tell the story Call it cat-vertising. Store full of cats opens as a lure to pet-loving passersby. Client: Eco-friendly litter box maker.

Your client at a tailgating party There's a lot to be said for reaching out to tailgaters as they party before NFL games. Cost is just one reason.

Pouring one giant cup of morning joe Coffee pot 50 feet up streams java into a huge cup. The stream of java is actually a curved light pole. Client: McDonald's.

Be warned: 'Vampire lair discovered' So reads a large billboard at a construction site that's been abandoned. For real? No, It's a promotion for HBO's 'True Blood.'

On news racks, a message that glows Agency targets Hispanic readers of LA's La Opinion with cards for the movie '9' that are treated to glow in the dark. Spooky.

Harsh spring for out-of-home advertising Ad spending falls again in second quarter, dipping 18 percent, but the worst is likely over as third quarter sees a rebound

Your client at the Atlanta airport It's the world's busiest, making it a great venue to reach affluent travelers by the millions. Here's a look at the options.

<< prev next >>